Episode 181 / Søren Mohr / Nestlé / Nordic Media & Digital Manager

06/20/22 • 20 min

Søren tells us why all brands should see themselves as subscription businesses.

#Innovation #DigitalMarketing #Technology #Future #Marketing #SocialMarketing #SocialNetworking #AdvertisingandMarketing

Søren tells us why all brands should see themselves as subscription businesses.

#Innovation #DigitalMarketing #Technology #Future #Marketing #SocialMarketing #SocialNetworking #AdvertisingandMarketing

Previous Episode

Episode 180 / Travis Gordon / Danone / Senior Consumer Insights Manager

As the Senior Consumer Insights Manager at Danone, Travis Gordon helps the marketing teams make decisions oriented around the consumer, with product research and innovation, as well as advertising and communication tactics.

Through his work, he's come across his Shiny New Object: neurological research, where consumers are tested for their reactions to brands and the resonance these have with them, directly by monitoring their neurological reactions.

Find out more on this latest episode of the Shiny New Object podcast.

Next Episode

Episode 182 / Conor Byrne / Indeed.com / Senior Director Marketing Global NextGen Markets

This week we speak to Conor Byrne who work on developing Indeed.com in emerging markets, namely EMEA, Australia, India, SEA, Brazil and Mexico.

He gives us some top marketing tips including how to be remarkable and shares his Shiny New Object: iterative ideation. Find out why agencies and clients should work closer together and how better communication between them can save time and money and deliver better marketing.