A Deep Dive into the Evolving Consumer Goods Industry with John Buckley from SAP

09/25/23 • 23 min

Shelf Life: Expert Voices from the Consumer Goods Industry

How has the consumer goods industry changed over the last 30 years? Why are we dealing struggling with the same obstacles that have challenged us for decades. In the first episode of Shelf Life, our guest, John Buckley, Consumer Products Industry Advisor at SAP, uses his deep expertise and consumer products experience to answer some of these questions. From Maytag and Kraft-Heinz to Tyson, John's rich experience sheds light on some of the biggest issues facing consumer brands today:

How do you plan for supply chain disruptions?
How can you make sure your products are on the shelf when and where the consumer wants to buy them?
Who really "owns" the consumer — the brand or the retailer?
How is ecommerce transforming retail?

On every episode of Shelf Life we tackle the most pressing retail, ecommerce, sales and supply chain questions of our time with the help of experienced leaders across the consumer goods industry.
Visit us at Alloy.ai/podcast to learn more.

How do you plan for supply chain disruptions?
How can you make sure your products are on the shelf when and where the consumer wants to buy them?
Who really "owns" the consumer — the brand or the retailer?
How is ecommerce transforming retail?

Next Episode

Navigating Trends, Retail Partnerships and New Product Launches with Vitaliy Simonian, VP of Finance at Dr. Dennis Gross Skincare

Peek behind the curtain of one of the beauty industry's most successful companies. Vitaly Simonian, the Vice President of Finance at Dr Dennis Gross Skincare, takes us on a journey through a business that's quadrupled in size and expanded into 16 markets.
We talk about :

Navigating shifting consumer trends
The role education plays in marketing
How to effectively venture into fresh business verticals in an uncertain economic climate

We get down to the nuts and bolts of successful retail partnerships, tackling the company's collaboration with the beauty giant, Sephora. Vitaly opens up about the trials and tribulations of breaking into the device market, shedding light on the supply chain challenges they faced, and triumphantly overcame. The episode offers a treasure trove of insights and strategies that have propelled Dr Dennis Gross Skincare to the top of their industry.

Shelf Life: Expert Voices from the Consumer Goods Industry - A Deep Dive into the Evolving Consumer Goods Industry with John Buckley from SAP

Transcript

Speaker 100:00:00.682

So what happens if supply would go down ? What happens if demand would increase by 10% ? How would I solve those things ? Because what happens is you need to make decisions so quickly in order to make sure that you keep that flow of product going and then , when you start to see the pendulum start to swing where you're planned , which never , hardly ever , occurs the way that yo