
Q & A | Are You Losing Customers Over Pricing?
03/15/24 • 9 min
In this episode of Drive By, Chris tackles a tough question from Michael in Arkansas about effective labor rate (ELR) and pricing concerns. Michael's shop recently raised their door rate, but Advisors are worried the price increase is causing them to lose customers. Chris digs into the root causes of customer loss and shares insights on how to navigate pricing while providing value. He also reveals the ideal ELR shops should aim for. Tune in to discover Chris' advice for Michael and learn how to approach pricing in your own shop.
Discounted Offers for Training and Books in Description Below ⬇⬇⬇
Special Discount on Our OnDemand Training - https://bit.ly/Ondemand-Special-offer
Schedule a 15-minute intro call with our team to find out how Chris Collins Signature Coaching can grow your bottom line. http://bit.ly/CCIschedule
Got a question? Call us at 1-833-3-ASK-SDR
Grab our best selling books for your team: Your 90-Day roadmap to your best Fixed-Ops month ever starts here: https://swiy.co/F-ln
Millionaire Service Advisor also includes our 11-step Circle of Trust System: https://swiy.co/F-lq
Join our Facebook Groups: For Fixed Ops -- http://bit.ly/YTfixedopsgroup For Independent Shop Owners -- http://bit.ly/YTRSOSgroup
In this episode of Drive By, Chris tackles a tough question from Michael in Arkansas about effective labor rate (ELR) and pricing concerns. Michael's shop recently raised their door rate, but Advisors are worried the price increase is causing them to lose customers. Chris digs into the root causes of customer loss and shares insights on how to navigate pricing while providing value. He also reveals the ideal ELR shops should aim for. Tune in to discover Chris' advice for Michael and learn how to approach pricing in your own shop.
Discounted Offers for Training and Books in Description Below ⬇⬇⬇
Special Discount on Our OnDemand Training - https://bit.ly/Ondemand-Special-offer
Schedule a 15-minute intro call with our team to find out how Chris Collins Signature Coaching can grow your bottom line. http://bit.ly/CCIschedule
Got a question? Call us at 1-833-3-ASK-SDR
Grab our best selling books for your team: Your 90-Day roadmap to your best Fixed-Ops month ever starts here: https://swiy.co/F-ln
Millionaire Service Advisor also includes our 11-step Circle of Trust System: https://swiy.co/F-lq
Join our Facebook Groups: For Fixed Ops -- http://bit.ly/YTfixedopsgroup For Independent Shop Owners -- http://bit.ly/YTRSOSgroup
Previous Episode

Eliminating Negative Advisor Attitudes | SDR #284
Do you dread coming into work some days because of your Advisor's bad attitude? This common issue can spread negativity and tank profits quickly if left unaddressed. In this video, Chris Collins tackles the touchy topic head on of what to do when you don't like your Advisor's attitude. He shares key insights on eliminating bad attitudes through proactive management, hiring for hospitality, and creating a positive culture. You'll gain actionable tips on turning around negative energy to get your Service Department back on track to maximum morale and profits.
0:00 - 8:00 Chris Goes To The Hospital
8:00 - 13:00 News
13:00 - 28:00 Eliminating Negative Advisor Attitudes
Discounted Offers for Training and Books in Description Below ⬇⬇⬇
Special Discount on Our OnDemand Training - https://bit.ly/Ondemand-Special-offer
Schedule a 15-minute intro call with our team to find out how Chris Collins Signature Coaching can grow your bottom line. http://bit.ly/CCIschedule
Got a question? Call us at 1-833-3-ASK-SDR
Grab our best selling books for your team: Your 90-Day roadmap to your best Fixed-Ops month ever starts here: https://swiy.co/F-ln
Millionaire Service Advisor also includes our 11-step Circle of Trust System: https://swiy.co/F-lq
Join our Facebook Groups: For Fixed Ops -- http://bit.ly/YTfixedopsgroup For Independent Shop Owners -- http://bit.ly/YTRSOSgroup
Next Episode

Are Video Inspections KILLING Your Service Sales? | SDR #285
In this episode of Service Drive Revolution, Chris Collins and Coach Christian explore the controversial topic of video inspections and tablets in the Service Department. They discuss the common pitfalls and reveal how, when implemented correctly,video inspections can be a powerful tool for building trust, increasing efficiency, and driving sales. Tune in to learn the truth about video inspections and how to make them work for your business.
0:00 - 13:00 Christian's Huge Announcement
13:00 - 19:00 News
19:00 - 47:26 Are Video Inspections KILLING Your Service Sales?
#videoinspections #tablets #trust
Discounted Offers for Training and Books in Description Below ⬇⬇⬇
Special Discount on Our OnDemand Training - https://bit.ly/Ondemand-Special-offer
Schedule a 15-minute intro call with our team to find out how Chris Collins Signature Coaching can grow your bottom line. http://bit.ly/CCIschedule
Got a question? Call us at 1-833-3-ASK-SDR
Grab our best selling books for your team: Your 90-Day roadmap to your best Fixed-Ops month ever starts here: https://swiy.co/F-ln
Millionaire Service Advisor also includes our 11-step Circle of Trust System: https://swiy.co/F-lq
Join our Facebook Groups: For Fixed Ops -- http://bit.ly/YTfixedopsgroup For Independent Shop Owners -- http://bit.ly/YTRSOSgroup
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