Navigating the Challenges of Site Migration: Insights from Mahendra Singh

04/24/23 • 29 min

SEO Unveiled: Advanced tactics | Stay on top of rankings

Are you considering a site migration but feeling overwhelmed by the challenges it presents? In this video, we are joined by Mahendra Singh, an SEO and digital marketing expert, and SEO manager for Peninsula Canada, as he shares his insights and tips for navigating the complexities of a site migration. Mahendra emphasizes the importance of user intent and experience, content quality, and page-performance tactics in ensuring a successful migration. He also discusses the challenges that come with large initiatives and shares key tips for migrating domains. Internal link building, prioritization, and avoiding purposeless content are just a few of the topics covered in this informative discussion.

Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%.

Mahendra’s website: https://mseoconsultant.ca/

Mahendra’s email: [email protected]

Timestamps:

01:20: Mahendra’s start in SEO

03:37: User experience and user intent

10:36: Page-performance tactics

13:39: Prioritization

14:58: Challenges with large initiatives

17:31: Tips for successful site migrations

20:20: Internal linking

24:24: What everyone in SEO should stop doing

25:52: Directionless content

27:17: Mahendra’s current projects and contact info

Mahendra’s website: https://mseoconsultant.ca/

Mahendra’s email: [email protected]

Timestamps:

01:20: Mahendra’s start in SEO

03:37: User experience and user intent

10:36: Page-performance tactics

13:39: Prioritization

14:58: Challenges with large initiatives

17:31: Tips for successful site migrations

20:20: Internal linking

24:24: What everyone in SEO should stop doing

25:52: Directionless content

27:17: Mahendra’s current projects and contact info

Previous Episode

Baba Hausmann on User-Intent Optimization

Join us for a thought-provoking discussion on the evolution of SEO and the power of user-intent optimization. Our guest for this episode is Baba Hausmann, a seasoned SEO expert with a wealth of knowledge and experience.

Baba shares his insights on how SEO has evolved over the years and the role that user-intent optimization plays in today's digital landscape. He talks about the importance of staying up-to-date with the latest trends in SEO, such as AI content, automation, and traditional methods like backlinks.

Throughout the episode, Baba also shares practical tips on how to prioritize and implement new ideas to enhance your SEO strategy. He emphasizes the importance of understanding the needs of your customers and the benefits of working closely with sales and support teams.

Baba currently works at Mollie as in-house Head of SEO. He has been working in SEO since 2012 and most of his experience comes from working with start-ups, SMBs, and scale-ups. He particularly enjoys the challenge of building the case for SEO, and in his “spare time” he supports and mentors start-ups on SEO.

Baba’s email: [email protected]
Baba’s LinkedIn: https://www.linkedin.com/in/baptiste-baba-hausmann/

Timestamps:
01:39: Baba’s start in SEO
03:52: Backlinks
06:00: User-intent optimization
07:43: AI content
09:15: Automation/Python and NLP
12:34: Use cases for AI content
16:39: How user-intent optimization has changed Baba’s approach to SEO
20:46: Prioritization and implementation
28:04: How to leverage new trends
32:25: Why everyone in sEO should stop looking at Google updates
35:42: Why everyone in SEO should spend more time talking to sales and support teams
38:11: Baba’s current projects and contact information

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Maximizing Your YMYL SEO Strategy: Insights from an Expert

In this episode, we sit down with Marcia Ingram, Director of SEO Content at Fetch, to learn about how to build traffic within a YMYL (Your Money Your Life) category. Marcia shares valuable insights on tactics to stay ahead of the curve with Core Web Vitals, expert content, reviews, and star ratings. We also explore the importance of research that customers do before visiting your website and how to build trustworthiness in your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) strategy.

Marcia discusses how to find expert content writers, identifying with consumers, prioritization, and implementation, and building a strong SEO team. We dive deep into strategies for building a team that delivers results and drives long-term growth for your organization.

If you're looking to take your YMYL SEO game to the next level, this episode is a must-listen. Tune in to learn from one of the leading experts in the field and discover practical tips and strategies that you can implement right away to improve your YMYL SEO strategy.