When it comes to scaling your B2B marketing, where do you even start? Insider Tales from a B2B Marketer, Pasha Irshad of Shape & Scale

09/12/23 • 38 min

In this episode, they discuss the value of consultants with multiple skill sets who can handle various aspects of a project, potentially replacing the need for multiple agency roles. Both hosts are consultants who bring multiple skill sets to a problem and can do the job of three or four people.

They also emphasize the importance of patience and taking the time to build out the infrastructure correctly. They suggest building outside the system and implementing technology after thoroughly whiteboarding and mirroring the go-to-market processes. By putting the system on paper and allowing for edits and fixes, companies can ensure a more efficient and effective implementation.

Additionally, They explore the connection between marketing and sales in go-to-market strategies. Successful companies are those where sales and marketing work together seamlessly. This highlights the need for collaboration and alignment between these two departments to achieve optimal results.

Overall, the episode emphasizes that designing a solid infrastructure for go-to-market strategies is crucial and should not be rushed. Taking the time to gather accurate data, design processes, and ensure collaboration between marketing and sales will lead to more successful go-to-market efforts.

[00:00:09] Working with contractors and advisors.

[00:03:27] Reputation and credibility.

[00:06:01] Bounce rate and email deliverability.

[00:10:57] SDRs and email credit scores.

[00:12:15] Automating MQL to opportunity to close.

[00:15:10] Conversion and volume in marketing.

[00:18:10] The North Star.

[00:22:38] Consultants overpowering agencies.

[00:24:29] Single point solution contractors.

[00:28:27] Forms and form strategy.

[00:30:03] Wasted people hours.

[00:34:05] Optimizing back end systems.

[00:36:11] Building systems correctly.

[00:00:09] Working with contractors and advisors.

[00:03:27] Reputation and credibility.

[00:06:01] Bounce rate and email deliverability.

[00:10:57] SDRs and email credit scores.

[00:12:15] Automating MQL to opportunity to close.

[00:15:10] Conversion and volume in marketing.

[00:18:10] The North Star.

[00:22:38] Consultants overpowering agencies.

[00:24:29] Single point solution contractors.

[00:28:27] Forms and form strategy.

[00:30:03] Wasted people hours.

[00:34:05] Optimizing back end systems.

[00:36:11] Building systems correctly.

Previous Episode

How to decrease sales cycles and increase conversions, even in a down market, with Chuck Reigrut From Spiff inc.

Chuck Reigrut emphasizes the importance of building relationships and providing personalized training to gain trust and make a positive impact on customers. They mention that meeting customers in person, rather than relying solely on online interactions, can help create stronger connections and show that the company is invested in finding solutions that will make the customers' lives easier.

He also highlights the significance of belief in the products or solutions being offered. Having conviction in the solution and effectively communicating its benefits to customers is crucial to gaining their trust and demonstrating the long-term impact it can have on their students or business.

Additionally, he discusses the value of maintaining ongoing relationships with customers. They mention that in the SaaS industry, people often change companies every few years, but by providing exceptional support and going out of their way to help customers, the company can leave a lasting impression. This can lead to organic growth through positive word-of-mouth and referrals.

[00:05:30] Targeting high-value accounts.

[00:09:43] Importance of selling to small ones.

[00:14:23] Shooting straight in sales.

[00:16:55] Money and motivation in sales.

[00:19:54] Learning from our failures.

[00:29:01] Successful partnership strategies.

[00:32:06] Including partners for customer benefit.

[00:36:24] Channel partnership challenges.

[00:38:22] The power of partnerships.