Selling Saas

When scaling up to larger customers, there are five key areas that require attention. The first is winning business, which involves attracting and securing new customers.

The second key area is crystal-clear ICP. Not just your partnership's ICP, but who EXACTLY fits the solution your partnership solves problems for. And you do this by truly understanding who your partner is, who they sell to, and how your solution fits into your ICP’s business process.

The third key area is Partner Support. Help your partners win by educating them on the thing I just walked you through. Teach them how to close more deals using the solution and do it often, And you do that by Creating a partner battlecard.

The fourth key area Give more than you get. This shows you mean what you say and want to win together. Don’t just ask for leads.

The fifth key is partner under sales. To build a valuable partner ecosystem for your business, you need to have an old-school way of doing business.

Overall, when scaling up to larger customers, it is important to focus on these five key areas: winning business, Crystal Clear ICP, Partner Support, Give more than you get. and Partner is under sales. By paying attention to these areas, businesses can increase their chances of success and effectively scale their operations.

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[00:01:26] Channel partnerships under sales.

[00:03:36] Partner program under sales.

[00:07:21] Give back to your partners.

[00:09:41] Building Channel Partnerships

[00:12:22] Partnering with payroll companies.

[00:15:27] Building profitable partner programs.

[00:17:39] Creating a connection with partnerships.

[00:20:28] Building Partner Programs and Winning Business

[00:23:33] Partner support and training.

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Duane Dufault highlights the importance of promptly reaching out to leads, especially if they have completed all the necessary steps and activations early on. This is because these leads may be trying to identify any flaws or potential issues with the product before presenting it to their superiors. He suggests that if a significant lead enters the trial or premium program and swiftly completes all the required steps, it is crucial to contact them immediately. By doing so, the company can address any concerns or questions they may have and provide them with the necessary information to effectively present the product to their superiors.

This proactive approach can help build trust and increase the likelihood of converting these leads into paying customers. Additionally, Duane mentions that, in his experience, the gatekeeper of the customer base is often the one responsible for evaluating the product. Therefore, reaching out to these leads promptly can also help establish a relationship with the decision-maker and facilitate the sales process. Overall, the episode emphasizes the significance of taking control of the conversation with leads and actively engaging with them to address any potential concerns or doubts they may have early on in the process.

Key Topics:

[00:00:00] Product-led growth and sales.

[00:04:26] Selling into larger businesses.

[00:06:26] Taking control of the conversation.

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The episode highlights two types of segmentation: demographic segmentation and behavioral segmentation.

Demographic segmentation categorizes individuals based on common demographic information such as their role, industry, and annual revenue of their business. This type of segmentation focuses on basic characteristics that can typically be found online or through data enrichment platforms. It helps businesses understand the makeup of existing customers and allows them to prioritize certain segments in their sales funnel.

On the other hand, firmographic segmentation involves segmenting individuals based on their actions, behaviors, and interactions with a product or service. This type of segmentation goes beyond basic demographics and focuses on understanding how customers use the product, who gets the most value out of it, and who pays the most. By analyzing customer behaviors and interactions, businesses can identify their ideal customer profile and optimize their marketing strategies accordingly.

Both demographic and firmographic segmentation are important for businesses. Demographic segmentation provides a basic understanding of the customer base, while firmographic segmentation delves deeper into customer actions and preferences. By combining these two types of segmentation, businesses can gain a comprehensive understanding of their customers and prospects, prioritize their sales efforts, and optimize their marketing strategies to attract more of their ideal customers.

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The episode also touches on the mindset of sales managers. Duane Dufault points out that many first-time sales managers, as well as senior sales managers, often have a misguided perspective on their role.

They may focus too much on managing from a numbers perspective, constantly monitoring metrics and performance indicators. Duane suggests that true sales leadership involves helping the team develop and become more effective sellers rather than solely focusing on managing their behavior and adherence to goals.

One of the key responsibilities of a sales leader is to understand and address the roadblocks that hinder their team's performance. These roadblocks can range from skill gaps to inefficient processes or tools. Duane suggests that one of the biggest roadblocks in sales is the lack of necessary skill sets among sales leaders and managers. Therefore, a servant-minded sales leader should actively work on developing their team's skills by providing coaching, training, and support.

[00:00:20] Sales leadership misconceptions.

[00:04:24] Sales roadblocks.

[00:08:21] Serving your sales team.

[00:10:07] Servant-minded leadership.

[00:12:16] Improving product for better deals.

If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today’s society.

Be sure to follow Duane Dufault on all the social platforms to get daily hits of tactical advice that you can take action on right away

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Understanding oneself and the target audience is crucial for leadership and sales success. Kristie Jones emphasizes the importance of self-awareness in reaching the next level in one's career and life. This applies to both leadership and sales. Just as selling to the wrong persona can harm one's ability to succeed, not understanding one's own strengths, weaknesses, and goals can hinder success as a leader or salesperson.

Kristie suggests that sales leaders should ask themselves a question to have a greater impact on their team. By reflecting on their own abilities and aligning them with the needs and preferences of their team, sales leaders can effectively motivate and guide their team members.

Additionally, the episode highlights the importance of personal development and taking ownership of one's growth. Kristie mentions that sales representatives should not leave their personal development to chance or rely solely on their leaders. Instead, they should actively seek opportunities to learn and improve their skills. This aligns with the idea that understanding oneself includes recognizing areas for growth and taking action to develop those areas.

[00:02:30] First sales job waiting tables.

[00:03:06] Switching to higher-end restaurants.

[00:05:42] Translatable skill set from waiting tables and going into sales.

[00:11:21] Leadership management training.

[00:14:32] Your circle matters.

[00:17:32] Round table collaboration and success.

[00:21:30] Importance of matching personality traits.

[00:24:39] Sales perspective in large vs. small companies.

[00:26:03] The startup world and career choices.

[00:29:01] Setting goals for success.

[00:31:40] Severing relationships for personal growth.

[00:35:00] Verbal skills as secret power.

[00:40:13] Personal development in sales.

If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today’s society.

Be sure to follow Duane Dufault on all the social platforms to get daily hits of tactical advice that you can take action on right away

Linkedin | Facebook | Instagram | Twitter | Youtube | TikTok | Kristie Jones