370 Unlocking Legionella Solutions: Perspectives on Regulations and Best Practices

06/28/24 • 50 min

"Be curious, maintain an open mind, and maintain your high standards." - Lee Bainbrigge

Our water treatment community is a close-knit brotherhood and sisterhood, regardless of where we live. We face similar challenges and share a common goal: to grow and learn from each other. Our latest podcast episode features a conversation that delves into the differences and similarities in Legionella control practices and regulations between the United States and the United Kingdom. This insightful episode features Lee Bainbrigge, Chief Sales and Marketing Officer of SMS Environmental Ltd as our charming lab partner.

Key Insights from Lee Bainbrigge on Legionella Control:

Differences in Legionella Management and Documentation In both countries, the primary Legionella control methods are keeping water moving and using temperature control. However, the UK places a stronger emphasis on documentation and compliance systems to record control measures. "The types of control you are using, you need to record it, you need to write it down in a compliance system," Lee explained. If a system tests positive for Legionella, it is crucial to effectively and clearly communicate to the client, "There's Legionella in the system. Let's look at doing something about it." In the UK, these communications are meticulously documented and kept as digital records for future reference.

Crafting Effective Legionella Legislation When discussing what lawmakers should consider when writing Legionella legislation, Lee advised caution and balance. He noted that the guidance in the USA is relatively proportionate and effective when in the right hands. "Effectively, the guidance you've got in the USA is relatively proportionate... In the right hands, you're going to do a good job with the guidance that you've got," he noted. In contrast, the UK's approach can sometimes be overly prescriptive. Lee suggests a middle ground, advocating for guidance that is neither too relaxed nor too stringent, ensuring efforts and resources truly reduce risk. "I think the most reasonable guidance you could come up with is somewhere in between the two. There are pros and cons on both sides," Lee mentioned.

ASHRAE 188 and Its Direction in the USA Lee affirmed that the USA is on the right track with ASHRAE 188 for Legionella control. "Yes, absolutely!" he responded when asked if the US is heading in the right direction. He highlighted the importance of competent professionals conducting Legionella risk assessments to ensure effective control measures. "Make sure that the people that are carrying out your Legionella risk assessment are competent and you're actually getting good advice at the beginning of your control scheme," he advised.

Challenges and Technology Opportunities in the UK In the UK, current challenges include maintaining competency and training within the industry, adapting to novel systems like heat pumps, and dealing with reduced water flow in buildings. Lee mentioned the potential of new technologies, such as the Internet of Things (IoT) and remote monitoring, which could revolutionize Legionella control, although current guidance has yet to fully incorporate these advancements. "We have got challenges with... new novel systems coming into our domestic hot and cold water systems. The use of heat pumps and different ways of sourcing energy and reducing water flow are all having an impact on Legionella control," Lee explained.

Building a Global Culture of Learning Lee is a strong advocate for collaboration within the industry. He believes in learning from each other and sharing best practices, which can greatly benefit organizations and improve public health protection. "I’m a big believer of us being collaborative in this industry," Lee shared. "When we see what somebody else is doing and establish what’s working for organizations, that is just so great to see."

Professional Standards and Certifications Lee discussed the significance of the Certified Water Technologist (CWT) certification. SMS Environmental Ltd. values high standards and depth of knowledge within its team, which is why they are strong proponents of the CWT certification. "We don't have in the UK an equivalent qualification specific to water treatment," Lee explained. "We've certainly looked at the CWT and gone, 'this does really what people that have been involved in the organization in the industry far longer than me tell me was very much the way the sector was born.'"

Advice for Water Professionals Lee's best advice to wat...

"Be curious, maintain an open mind, and maintain your high standards." - Lee Bainbrigge

Key Insights from Lee Bainbrigge on Legionella Control:

Advice for Water Professionals Lee's best advice to wat...

Previous Episode

369 Mastering New Business: A Sales Journey

“Sales is never a quick process. The only way you can have a lasting sales relationship is to be honest, have a positive attitude, and hustle.” - Fred Shurtz

Discover the Roadmap to New Business Success!

In our latest episode of Scaling UP! H2O, host Trace Blackmore sits down with Fred Shurtz, owner of Precision Chemical, to explore the intricate roadmap of acquiring new business. Fred, a seasoned expert in the water treatment industry, shares his journey, challenges, and strategies that have led to his success. Here’s a sneak peek into some of the valuable insights Fred offers in this must-listen interview.

From Engineer to Entrepreneur: Fred's Career Journey

Fred’s journey began with an engineering degree and a pivotal role at NALCO in 1988. He emphasizes the unique advantage of a sales career: controlling your destiny. “When there’s no ceiling, you can earn a lot of money if you treat people right and do the right thing,” Fred explains. He also highlights the importance of being a leader, stating, “You’ve got to be the person that people want to follow.”

Sales: It’s a Crockpot, not a Microwave

Sales, according to Fred, is a long-term process that requires honesty, a positive attitude, and hustle. “It’s never a quick process,” he notes, emphasizing that lasting sales relationships are built on these principles. The right technology also plays a crucial role in this equation.

Earning Trust to Gain New Business

Building trust is paramount. Fred listens attentively to his customers, understanding their needs through both words and body language. “If you are genuine with people and they have a need for what you have, then you’ll make sales,” he explains.

Fred stresses the importance of persistence, patience, and viewing every person at a facility as a potential door-opener. “If it’s not a win-win, it’s not worth doing,” he asserts.

Client Surveys: Building Trust from the Start

Fred emphasizes the importance of asking good questions, listening, and being attentive to clients' needs. Acting as an advocate and helper is essential in building trust with new clients.

Crafting Proposals that Resonate

Proposals should clearly demonstrate the benefits for the client. Fred believes in interactive presentations, using pen and paper to draw things out. “Hard selling doesn’t work; you need to be a soft seller,” he advises, focusing on building partnerships rather than just making sales.

Sustaining Client Relationships Over the Years

Continuous engagement and feedback are essential. Fred emphasizes fulfilling promises and regularly checking in with clients to ensure their needs are being met. “It's all about the hustle,” he says, advocating for a proactive approach to client relations.

Tune in to our latest episode to gain more insights from Fred Shurtz on building and sustaining a successful business in the water treatment industry. Don’t miss out on this wealth of knowledge!

Stay connected with us for more expert insights and strategies to scale up your water treatment business.

Timestamps

01:00 - Trace Blackmore reminds you about this day in history and being a kid in love with NASA’s space program

05:00 - Upcoming Events for Water Treatment Professionals

07:00 - Interview with Fred Shurtz, owner of Precision Chemical

50:40 - Lightning Round Questions

01:00:00 - Drop by Drop With James McDonald

Quotes

“Sales is never a quick process. The only way you can have a lasting sales relationship is to be honest, have a positive attitude, and hustle.” - Fred Shurtz

“When they say “no” they are saying I don’t need you yet, but you stay with them because you never know when they will need some help. You need to stay persistent, patient, and keep calling.” - Fred Shurtz

“You need to find out what's important to them. You need to ask good questions and listen. You need to be attentive to their needs.” - Fred Shurtz

“You have to be their advocate, their helper. You need to build trust.” - Fred Shurtz

Connect with Fred Shurtz

Phone: 812.455.7378

Email: [email protected]

Website: precisionchem.com

LinkedIn: linkedin.com/in/fred-shurtz-7287b032/

Next Episode

371 Media's Role in Elections: Insights on Accuracy, Bias, and Influence with Scott Slade

“If you're calling it news. It has to be true.” - Scott Slade

In our latest episode of the Scaling UP! H2O podcast, host Trace Blackmore sits down with renowned journalist Scott Slade to delve into the critical role media plays in elections. With over 30 years of experience as the host of Atlanta Morning News on WSB Radio, and inducted into the Georgia Association of Broadcasters Hall of Fame, Scott brings unparalleled expertise and insight into the influence, accuracy, and bias of media as we approach the upcoming presidential election.

Key Takeaways from the Episode

The Importance of Accuracy in Journalism Scott Slade emphasizes that journalism is the first draft of history, highlighting the paramount importance of accuracy in traditional media. "It's your job to tell a balanced story, "He states, underscoring the responsibility of journalists to provide truthful and comprehensive coverage.

Diversifying News Sources Slade advises against relying on a single news source, advocating for a well-rounded media diet. He champions the legitimacy and depth provided by local newspapers and stresses the need to consume news from multiple outlets to avoid the echo chamber effect.

Scott advises, "Read a strong daily newspaper or two every day, even if it's online. Listen to more than one radio and TV station, and don't get caught in the echo chamber of ideas."

The Dangers of Soundbites In today's fast-paced media landscape, soundbites can easily be taken out of context when there's a sensational sound bite. Scott recommends a thorough approach: "You should try to understand the who, the what, the when, the where, and the how of where that soundbite came from and why it's being used in the story.” He warns against the sensationalism that can arise from these snippets and encourages listeners to seek out the full story to grasp the context and nuances behind the headlines, and reminds us that “It's up to the journalist to make sure you (the audience) understand the context.

Social Media as a News Source While social media can be a convenient way to stay informed, Slade cautions against using it as a primary news source due to its potential for inaccuracy. He suggests prioritizing more reliable and vetted sources for critical information.

Scott notes, "If I had to give up something, as far as being in the know about what's really going on, I think social media would be the first thing I’d give up. It has great entertainment value but when it comes to making decisions about things where you need to really rely on what's truthful and accurate. It can come up lacking."

Factors that Drive Newsworthiness Slade outlines five key news values that attract the most attention: locality, universality, celebrity involvement, conflict, and oddity. Stories that meet these criteria are more likely to engage and inform the public. Scott shares, "If your story can fill one, or even better, more of those slots, it's usually a good one."

Media’s Influence on Elections

The Power of Perception Media has a substantial influence on shaping public perception during elections. Scott explains, "Media can present a perception of someone by what they include and what they leave out." By choosing what to include and what to omit, media outlets can significantly impact voters' views.

Upholding the Founding Fathers’ Intent In a thought-provoking discussion, Slade and Blackmore touch on whether modern media upholds the First Amendment's intent. While media's role has evolved, the core responsibility of seeking and reporting truth remains unchanged.

Scott remarks, "The society of professional journalists begins with seeking truth and reporting it."

Advice for First-Time Voters For first-time voters feeling overwhelmed, Slade offers practical advice: "Preparation is the best remedy for stage fright. Knowledge is power." He encourages young voters to research candidates based on what matters most to them and to avoid the pitfalls of one-sided arguments.

Final Thoughts This episode is a must-listen for anyone interested in the intricate relationship between media and elections. Scott Slade's insights provide valuable guidance on navigating the complex media landscape, ensuring you stay informed and make well-rounded decisions as we head into the election season.

Listen to the Full Episode

Don’t miss this enlightening conversation with Scott Slade. Tune in to Scaling UP! H2O and gain a deeper understanding of the media's role in elections.

Stay informed, stay engaged, and let's navigate this election season together!

Timestamps

01:00 - Trace Blackmore celebrates 4th of July with our g...