Scaling Up B2B SaaS & PaaS with salesXchange - Getting On The Radar of B2B Prospects - #11

Getting On The Radar of B2B Prospects - #11

12/07/23 • 67 min

Scaling Up B2B SaaS & PaaS with salesXchange

If your prospects don’t know who you are or what you do, you’re finished!
After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ideal prospects, keep them engaged and get their respect to the point of wanting to do business with you.
If you’ve been in sales for any amount of time, you will know by now that marketing departments keep failing and they refuse to research and change for fear of being given the boot for not doing this earlier.
B2B buyers, MDs CEOs or employees do not want to be pestered by BDRs or spammed by marketers. That’s why you need to watch this weeks’ live stream to get the inside track on what you can do as a salesperson in your organisation that will start to change how your prospects respond to you.

Previous Episode

Achieve B2B Sales Success: A Live Show Blueprint You Can Use - #10

In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, into your business development toolkit. This concept, while relatively new, is proving to be a game-changer for those who embrace it.
For sales professionals and CEOs, understanding and mastering this approach is no longer just an option, but a necessity. The traditional methods of reaching out to potential clients and partners are becoming increasingly saturated. In such a scenario, live shows offer a unique platform to engage with your audience, showcase your brand's personality, and provide value in a dynamic and interactive manner.
The essence of this strategy lies in its ability to combine various segments — from insightful interviews with industry leaders to practical demonstrations of your products or services. It also allows for the seamless integration of advertisements, ensuring that your marketing efforts are not intrusive but rather an organic part of the content. This holistic approach not only elevates your brand's visibility but also establishes your company as a thought leader in your industry.
As we delve deeper into this exciting new avenue, our live stream show, "LiveShow Blueprint: B2B Success," will serve as a comprehensive guide. We'll explore the most effective processes to organize and execute a live show, identify various engaging segments, and plan the inclusion of advertisements and guest appearances. This is an unmissable opportunity for salespeople and CEOs committed to pioneering in the B2B realm and driving substantial revenue growth. Join us to unlock the full potential of live broadcast programs in your business strategy.

Next Episode

B2B Strategy 2024 & End of Year Show #12

Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.
We maintain, 'if you do what you've always done, you'll get what you've always got'.
B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.
Pipelines have diminished, sales are never enough and yet there appears to be no solution on the horizon - until now.
Join us as we review 2023 and share our plans and strategies for next year. Yes, we still have even more to explore that B2Bs are not doing. It's going to be great!

Scaling Up B2B SaaS & PaaS with salesXchange - Getting On The Radar of B2B Prospects - #11

Transcript

Well, welcome to our 11th hour 11th life show. It's great to have you here. Looking forward to getting this one underway. I've had a good week and I hope that I you know, the whole Christmas thing, the shopping and all that, that the the hordes of people and so on, It's not not a favorite thing for me to do, which is the whole shopping thing.

It just, it actually does. But these shows have really for us have become really quite significant. And we've had a quite a spectacular time over t