Scaling Up B2B SaaS & PaaS with salesXchange - Does Martech Really Help B2B New Business Generation - White Paper

Does Martech Really Help B2B New Business Generation - White Paper

10/15/20 • 64 min

Scaling Up B2B SaaS & PaaS with salesXchange

Our research identifies marketers and technology being responsible for the failure of businesses (B2B).
B2B marketing technology is a massive industry, yet most organisations apply it as if they were selling to consumers. Because, if you didn't already know,, marketing automation was designed for the consumer market.
Listen to this episode and don't forget to visit our website to experience the most detailed and eye-opening explanation of B2B new business development and strategies.
https://salesxchange.co.uk.

Previous Episode

Don't Let Marketing Go Back to the Old Normal

Nigel and Liz Maine, the Founders of salesXchange give you an insight to some of the problems associated with current day marketing and give some cast-iron reasons to not go back to the way marketing has been done in the past.There really is a powerful...

Next Episode

B2B Marketing Guide to Surviving Lockdown 2.0

Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners. It's not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail...

Scaling Up B2B SaaS & PaaS with salesXchange - Does Martech Really Help B2B New Business Generation - White Paper

Transcript

[Speaker 1]: Welcome to our, our latest podcast. I'm joined of course by Liz.

[Speaker 2]: Hello.

[Speaker 1]: Now, this podcast is a slightly different format in that Liz is going to be driving this asking questions. And so the purpose and the point is that we've produced a white paper and this is the first promotional or, or dialogue that we've had about the White Paper. And we want to communicate contents as best we can through a variety of different mediums. Obviously we've w