Does Martech Really Help B2B New Business Generation - White Paper

Scaling Up B2B SaaS & PaaS with salesXchange

10/15/20 • 64 min

Our research identifies marketers and technology being responsible for the failure of businesses (B2B).
B2B marketing technology is a massive industry, yet most organisations apply it as if they were selling to consumers. Because, if you didn't already know,, marketing automation was designed for the consumer market.
Listen to this episode and don't forget to visit our website to experience the most detailed and eye-opening explanation of B2B new business development and strategies.
https://salesxchange.co.uk.

10/15/20 • 64 min

Scaling Up B2B SaaS & PaaS with salesXchange - Does Martech Really Help B2B New Business Generation - White Paper

Transcript

[Speaker 1]: Welcome to our, our latest podcast. I'm joined of course by Liz.

[Speaker 2]: Hello.

[Speaker 1]: Now, this podcast is a slightly different format in that Liz is going to be driving this asking questions. And so the purpose and the point is that we've produced a white paper and this is the first promotional or, or dialogue that we've had about the White Paper. And we want to communicate contents as best we can through a variety of different mediums. Obviously we've w

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