B2B Strategy For Getting New Business in 2023/4 and Beyond! - #08
11/18/23 • 72 min
Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!
How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?
Is marketing ‘smashing’ their KPI’s? Do you feel like you’ve been shut down and silenced if you complain about their performance?
We both know that not much has changed in B2B sales for the past ten years or so, and so it’s unsurprising you might be questioning what’s going to happen next.
Since the emergence of marketing automation and demand generation, sales strategies have been hijacked by marketing, restricted the earning potential of salespeople, and cornered much of the available budget each year, simply because boards of directors have been misled by the empty promises of marketing.
The reality is that sales has changed and if you try and bring back the hey-days of yesteryear you are going to be disappointed. finding interested parties is nigh on impossible and when you do find business prospect, they don’t want to meet you, and certainly not face-to-face.
A quick heads-up, your prospects want to self-serve, self-educate and remain anonymous until they’re ready. Marketing have known this since 2014, when they found out 97% of businesses didn’t want to fill out a form. Did they tell you? No. Yet still they bang on about demand gen, lead gen and ABM.
There are few opportunities these days to watch, listen, and evaluate a new approach that dispenses with marketing and places sales firmly back in the driving seat.
Digital marketing and automation are the definitive ‘emperor’s new clothes. If there was ever a live show salespeople needed to watch, it’s this one.
- 16/11/23: Discover The B2B Strategy For Getting New Business in 2023/4 #08
- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers! #09
Also, check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Salespeople need to lead the way. Learn and add these new skills to become irreplaceable!
Change your strategy before your competition does. This will be your new gold-rush!
Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!
How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?
Is marketing ‘smashing’ their KPI’s? Do you feel like you’ve been shut down and silenced if you complain about their performance?
We both know that not much has changed in B2B sales for the past ten years or so, and so it’s unsurprising you might be questioning what’s going to happen next.
Since the emergence of marketing automation and demand generation, sales strategies have been hijacked by marketing, restricted the earning potential of salespeople, and cornered much of the available budget each year, simply because boards of directors have been misled by the empty promises of marketing.
The reality is that sales has changed and if you try and bring back the hey-days of yesteryear you are going to be disappointed. finding interested parties is nigh on impossible and when you do find business prospect, they don’t want to meet you, and certainly not face-to-face.
A quick heads-up, your prospects want to self-serve, self-educate and remain anonymous until they’re ready. Marketing have known this since 2014, when they found out 97% of businesses didn’t want to fill out a form. Did they tell you? No. Yet still they bang on about demand gen, lead gen and ABM.
There are few opportunities these days to watch, listen, and evaluate a new approach that dispenses with marketing and places sales firmly back in the driving seat.
Digital marketing and automation are the definitive ‘emperor’s new clothes. If there was ever a live show salespeople needed to watch, it’s this one.
- 16/11/23: Discover The B2B Strategy For Getting New Business in 2023/4 #08
- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers! #09
Also, check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Salespeople need to lead the way. Learn and add these new skills to become irreplaceable!
Change your strategy before your competition does. This will be your new gold-rush!
Previous Episode
The Quest to Systemise B2B Sales - The SalesXchange Story #07
The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.
This doesn’t mean it’s another opportunity to pitch the company. You already do that on your sales pages and throughout your website – I hope you do anyway!
Join me in this week’s live show where I walk you through my journey from starting out in technology sales in London’s West End through to where I am now, attempting to communicate this message to every B2B organisation in Technology, SaaS & Services Sales.
🗓️ If this resonates with you, join me on Thursday when I will explain my decisions, talk about the failures I and other business made and ultimately what has driven me to this point in time. It’ll be a bit of fun too as I drag out some of the old photos 😊
Upcoming Live Shows:
- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!
- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!
Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.
Next Episode
Increasing Revenue - Live Q&A for B2B Tech, SaaS & Services - #09
Ask your questions about new business development and prospect engagement on LinkedIn - or you can post/ask beforehand.
Call: 0800 970 9751
Text: 07547 187383
Email: [email protected]
Chat: https://lnkd.in/eUH6aEWK
This is an opportunity to get advice, help or ideas on direction when it comes to new business development for B2B technology, SaaS and Services organisations and exploring ways of changing the outcome on your existing activities.
We’ll also be giving some updates on the work we’re doing now and over the next few months as this approach is constantly developing as you would expect.
Our shows are to challenge the existing status quo of demand gen, ABM, pay-per-click and some of the more unsavoury tactics adopted by marketing departments to help you review your new business activities and grow your profitability.
Scaling Up B2B SaaS & PaaS with salesXchange - B2B Strategy For Getting New Business in 2023/4 and Beyond! - #08
Transcript
And they hope that in. Welcome, welcome, welcome. Welcome to the eight. Can you believe it? Eight. This is the eighth livestream that we've done. Now, let me just get myself organized, move some cursor, some mice around with that one over there because I want this one here. Right. We're all done. We're all ready to rock and roll. So today's livestream backgrounds a bit different.
I'll come on to that in a minute. Today is about showing and explaining a different way of selling at scale,
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