B2B Startups & Scaleups – The sins you don’t know you’re committing! - #06
11/02/23 • 75 min
When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation.
Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.
What if the foundation is flawed? What if the basis of our business intelligence is misguided but we have never had these errors pointed out? What if we are too blinkered, or worse misled, to even want to investigate these issues?
Well, that’s what has been happening for the past ten to fifteen years. No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.
History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.
Repetition has been the mantra of marketers. Why change a strategy that keeps paying them a salary? Why do anything different than all the competition. No one can be fired if everyone is doing the same thing – right?
🔥 The B2B Live Show Series You Can't Afford to Miss 🔥
Ditch Your B2B Marketing Playbook — The Clock's Ticking! You’ve been force-fed a 20-year LIE. The B2B landscape has been crippled because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the same way you would impulse-buy trainers.
🗓️ If this resonates with you, join me this Thursday when I will be exposing the sins, we have all committed and will continue to do so, until such time as we are ‘brought into the light!’. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:
- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!
Upcoming Live Shows:
- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!
- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!
- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!
Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.
Change your strategy before your competition does. This will be your new gold-rush!
When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation.
Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.
What if the foundation is flawed? What if the basis of our business intelligence is misguided but we have never had these errors pointed out? What if we are too blinkered, or worse misled, to even want to investigate these issues?
Well, that’s what has been happening for the past ten to fifteen years. No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.
History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.
Repetition has been the mantra of marketers. Why change a strategy that keeps paying them a salary? Why do anything different than all the competition. No one can be fired if everyone is doing the same thing – right?
🔥 The B2B Live Show Series You Can't Afford to Miss 🔥
Ditch Your B2B Marketing Playbook — The Clock's Ticking! You’ve been force-fed a 20-year LIE. The B2B landscape has been crippled because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the same way you would impulse-buy trainers.
🗓️ If this resonates with you, join me this Thursday when I will be exposing the sins, we have all committed and will continue to do so, until such time as we are ‘brought into the light!’. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:
- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!
Upcoming Live Shows:
- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!
- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!
- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!
Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.
Change your strategy before your competition does. This will be your new gold-rush!
Previous Episode
How Talent Acquisition and Recruitment is Broken for B2Bs - #05
26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! - Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consultant to help you.
When it comes to sales and marketing in the B2B arena, I can safely say you’re going to be in for a bumpy ride and quite possibly you’ll lose your company – why – because in the main, you are being told a bunch of ‘huey’ because very few, if any, know the necessary blend required to build an effective sales and marketing team – fact.
If you think I’m talking nonsense, join me this Thursday at 11:00am (or watch on catch-up) to learn why Recruitment and Talent Acquisition are unable to fulfil the roles they purport to offer in today's cut-and-thrust of B2B Technology, SaaS and Services, sales and marketing.
🔥 The B2B Live Show Series You Can't Afford to Miss 🔥
Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!
Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.
🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:
26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs!
02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!
09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!
16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!
23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!
Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.
At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!
Next Episode
The Quest to Systemise B2B Sales - The SalesXchange Story #07
The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.
This doesn’t mean it’s another opportunity to pitch the company. You already do that on your sales pages and throughout your website – I hope you do anyway!
Join me in this week’s live show where I walk you through my journey from starting out in technology sales in London’s West End through to where I am now, attempting to communicate this message to every B2B organisation in Technology, SaaS & Services Sales.
🗓️ If this resonates with you, join me on Thursday when I will explain my decisions, talk about the failures I and other business made and ultimately what has driven me to this point in time. It’ll be a bit of fun too as I drag out some of the old photos 😊
Upcoming Live Shows:
- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!
- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!
Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.
Scaling Up B2B SaaS & PaaS with salesXchange - B2B Startups & Scaleups – The sins you don’t know you’re committing! - #06
Transcript
Well, welcome to another live show my name is Nigel Maine, I'm your host. Thank for joining me Have an interesting show today and and but I would say one of the things I need to say right at the very beginning is that because I was watching a YouTube video this morning and they was saying about these hooks and the things that you need to say with you, with your short videos and so on.
Well, this isn't a short video, not by any stretch. But one of the critical things is in your history an
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