B2B Startups & Scaleups – The sins you don’t know you’re committing! - #06

When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation.
Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.
What if the foundation is flawed? What if the basis of our business intelligence is misguided but we have never had these errors pointed out? What if we are too blinkered, or worse misled, to even want to investigate these issues?
Well, that’s what has been happening for the past ten to fifteen years. No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.
History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.
Repetition has been the mantra of marketers. Why change a strategy that keeps paying them a salary? Why do anything different than all the competition. No one can be fired if everyone is doing the same thing – right?
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- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!
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