Scale or Die
Dave Rogenmoser
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Top 10 Scale or Die Episodes
Goodpods has curated a list of the 10 best Scale or Die episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Scale or Die for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Scale or Die episode by adding your comments to the episode page.
#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms
Scale or Die
10/15/19 • 46 min
Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance.
In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not dominated by due dates and deadlines but one in which meaningful work is done over a period of time. Learn how Laura applies this idea into both her personal life and her business.
Show notes:
0:00 Introduction
1:32 What is MeetEdgar?
2:55 Building a business on your own terms
8:54 Principles for creating great remote work
20:01 How to be a parent and run a startup
25:19 The story behind launching and growing Meet Edgar
41:10 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
09/03/19 • 41 min
Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep Laja has built CXL by helping provide strategies for companies of all sizes to implement CRO.
While conversion optimization might not be as sexy as traffic or funnels — it’s value can’t be diminished.Peep started diving into conversion in 2007 when not a ton of other people were doing it, and he currently sits at the cutting edge of CRO strategies
Join us as we learn from Peep’s decade long career pioneering CRO.
Show Notes:
1:08 The backstory on how Peep got started in Conversion Optimization
2:53 Common mistakes companies make with CRO
6:03 “99 proven strategies for conversion” — which one works for you?
9:54 The best practices for quality assurance when you’re A/B Testing
17:26 Insights about user testing
37:25 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
06/21/19 • 11 min
I've been golfing for years now. And despite hours and hours of practice & time on the course, I had never shot below 80. It's been frustrating.
This year, in anticipation of a trip to Scotland to golf the Old Course in Scotland with my old man, I decided to change my mentality. I decided to focus on breaking 80. I applied the same thinking that I apply at work to hit goals product blitz after blitz.
By focusing on process rather than outcomes, I hit a 70. In this episode, I'll talk about how to deconstruct a goal & reach outcomes that you couldn't imagine hitting before.
Liking Founder Friday? Have an idea for a topic you'd like us to cover? Tweet at Dave — or shoot him an email at [email protected] & tell us your thoughts!
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
06/04/19 • 36 min
Are funnels dead? David McClure's famous AARRR funnel framework has been the guide book for growth strategies for years — the problem is McClure's funnel framework is nearly 11 years old!
Are loops and flywheels the new thing? Making the transition from thinking about growth strategies from funnels to loops and flywheels could be the key to drive growth for your business in 2019 and the years to come.
Listen to Brian Balfour, Founder/CEO of Reforge, talk about his experience with growth VP of Growth @ Hubspot. Then we'll cover his journey along the way to scale his new growth masterclass business. Learn from Brian's extensive knowledge gained from countless hours studying 100s of SaaS companies.
0:00 — Introduction
1:48 — How Brian helps companies at Reforge
3:24 — Brian's journey from Hubspot to Reforge
4:42 — Funnels versus loops? Funnels versus flywheels? What's here to stay?
11:08 —Learn how growth cycles play out at Reforge
14:31 — Where do you think paid traffic plays into startups?
20:00 — Examples of building loops into products
22:58 — Brian's biggest challenges at Reforge
23:53 — Why is Reforge's business seasonal?
25:45 — The Salty Six to know Brian better
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
Founder Fridays: Critical lessons from bootstrapping SaaS (live from Traffic & Conversion 2019)
Scale or Die
04/19/19 • 42 min
At this year's Traffic & Conversion Summit in San Diego, Dave sat down with Garrett Holmes, Director of Content at Digital Marketer to discuss Proof's growth to date. This episode includes their full conversation — covering everything from our transition from agency to SaaS to how we used two strategic advisors to power viral growth. The episode is raw, conversational and full of life lessons from our company's journey. Hope you enjoy!
Liking Founder Friday? Have an idea for a topic you'd like us to cover? Tweet at Dave — or shoot him an email at [email protected] & tell us your thoughts!
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
03/12/19 • 26 min
Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other without direct APIs used to be a nightmare. And then came Zapier.
Zapier is the solution to help companies set up powerful workflows and make nearly any software program integrate. With their service, you can connect over 1300 apps (and growing) without a custom built hook. The service originated during a hackathon weekend, and it has quickly grown into one of the largest software companies of the decade. In just over 7 years, Zapier graduated YCombinator, has grown to $35 million in ARR, and recently they were named #53 on The Forbes Cloud 100.
It’s also notable to mention that Zapier is structured a bit differently than most businesses. Zapier is a 100% distributed team of 170 individuals scattered around the globe — and they are strong through leaders around remote work culture.
In this episode, Wade Foster, CEO & founder of Zapier, talks with Dave about the strategies he has used to achieve massive revenue and user growth. Their conversation covers early user acquisition, finding ideal customers through forums, building growth flywheels, the split between Growth vs Marketing, failed strategies, and much more!
0:01 — Introduction
1:47 — Why accolades mean the most for family members; Zapier's #53 spot on the coveted Forbes Cloud 100
3:33 — The startup weekend that birthed zAPIer
4:10 — What is Zapier? Where is the business at right now?
5:15 — When people think tech founder — they don’t often think the Midwest. Has being from Missouri shaped Wade's success?
6:39 — How Wade used online forums to spark growth at Zapier
8:56 — “It was the right amount of traffic" — how low volume but high intent users in the early days changed the game for the business
11:22 — Breaking down the Zapier flywheel
12:05 — Growth strategies and risks that haven’t panned out well
14:34 — What do the growth and marketing teams look like at Zapier? Wade explains his thought process while building that part of the organization
15:32 — “Growth has to be a core competency from the get-go”
17:02 — Chief growth officer vs chief marketing officer
18:52 — What’s a counterintuitive thing you believe about growing a startup?
20:58 — The best things Wade has done to improve as a CEO
23:44 — The salty six; rapid-fire questions to know Wade better
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
02/08/19 • 13 min
As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your business. At Proof, we recently made a paradigm shift — going from an MRR-obsessed mindset to a customer-focused one. Dave chimes in on his rationale for this change, and the initiatives he’s taking to build this focus into all parts of our business.
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
12/03/19 • 37 min
For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS for subscription and E-commerce.
Our conversation with Ed covers the role of data in 2019. While data is becoming ever more available, the sheer volume of data at your disposal can also be frustrating. Where do you start? What do you do with all this data? How does data impact important growth metrics?
In January 2016, Ed went on a journey to really get into data and data strategy to create more personalized experiences for customers. In this episode, Dave talks with Ed about how to use data to scale your startup, how to use data to personalize experiences for users, and what some B2B startups are doing wrong with data.
Listen in and get some free growth consulting from Ed!
In this episode you’ll learn:
0:00 Introduction
3:57 Ed’s 2016 deep dive into data
11:56 Where most B2B startups are getting it wrong or getting stuck when it comes to data
14:06 Ed describes his time at Hull.io
24:07 Listens to Ed’s advice on the practice of using personalized data to scale your startup
26:14 If every piece of data was available — what would we do?
31:28 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
11/12/19 • 36 min
Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions.
And for the past several years, the business has been growing like crazy, with over 700 religious institutions signing up per month. But that’s not even the crazy part!
Tithe.ly wants to make sure customers really love them. When a new prospect or customer signs up for the software, they get a personal welcome call from someone on the Tithe.ly team.
In this episode, Frank talks with Dave about delivering delightful customer experiences, investing in content, and how to creatively scale a business.
In this episode you’ll learn:
0:00 Introduction
2:11 Learn about Tithe.ly’s business model
4:08 Insights into growth channels
11:00 Creating exceptional touchpoints with customers
24:34 Lessons learned about SaaS over the last 4 years
30:28 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
11/26/19 • 47 min
Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey.
Our conversation covers how to host great user events that drive intimacy with your customers (she started Inbound) as well as some indicators of when exactly your business is at the point to host a customer event. We’ll also help you think about how to measure marketing success and create an inter-channel connectivity as you grow your brand.
In this episode you’ll learn:
0:00 An introduction with Kirsten
5:00 How to use events to create intimacy with customers (and how we ended up creating Inbound)
12:10 When your business should start hosting events for customers
26:20 How to coordinate your marketing and sales efforts
33:53 Where sales and marketing commonly break down
40:59 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
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FAQ
How many episodes does Scale or Die have?
Scale or Die currently has 47 episodes available.
What topics does Scale or Die cover?
The podcast is about Seo, Marketing, Saas, Growth, Startups, Podcasts, Technology, Cpa, Business, B2B and Growth Hacking.
What is the most popular episode on Scale or Die?
The episode title '#23: Ed Fry, Growth at Paddle, on the future of data & personalized experiences' is the most popular.
What is the average episode length on Scale or Die?
The average episode length on Scale or Die is 26 minutes.
How often are episodes of Scale or Die released?
Episodes of Scale or Die are typically released every 6 days, 23 hours.
When was the first episode of Scale or Die?
The first episode of Scale or Die was released on Jan 24, 2019.
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