
Founder Fridays: Confessions of a recovering MRR-obsessed startup
02/08/19 • 13 min
As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your business. At Proof, we recently made a paradigm shift — going from an MRR-obsessed mindset to a customer-focused one. Dave chimes in on his rationale for this change, and the initiatives he’s taking to build this focus into all parts of our business.
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your business. At Proof, we recently made a paradigm shift — going from an MRR-obsessed mindset to a customer-focused one. Dave chimes in on his rationale for this change, and the initiatives he’s taking to build this focus into all parts of our business.
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
Previous Episode

Founder Fridays: Why core values are your secret weapon
On Founder Fridays, Dave weighs in with what's going through his mind as he grows Proof. This week we'll cover core values in-depth. Dave talks about why core values are important (even at an early stage), how Proof settled on our 7 values, and why you shouldn't copy the values of other companies.
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
Next Episode

#04: Brian Moran’s secret to paid traffic and massive growth at SamCart
When Brian Moran was growing up, his father gave him a piece of advice that stuck with him: learn to sell. After playing collegiate baseball, studying marketing, and running two online businesses, Brian launched SamCart, an e-commerce shopping cart software that helps small businesses get their online stores up and running. SamCart made quite the splash — and proved Brian truly knew how to sell — when it turned into a $1 million dollar business overnight.
In this episode, Brian chimes in on why friendships are invaluable when growing a business, why badly performing ads are nobody’s fault but your own, and how he’s designed a new type of signup funnel. Instead of pushing his traffic to a demo, Brian has a genius strategy where’s he’s effectively able to recover his marketing spend immediately, create a high-intent audience, and warm his audience through content.
Listen to this juicy episode to get the full story behind SamCart’s industry-defying growth.
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
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