#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms

10/15/19 • 46 min

Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance.

In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not dominated by due dates and deadlines but one in which meaningful work is done over a period of time. Learn how Laura applies this idea into both her personal life and her business.

Show notes:

0:00 Introduction

1:32 What is MeetEdgar?

2:55 Building a business on your own terms

8:54 Principles for creating great remote work

20:01 How to be a parent and run a startup

25:19 The story behind launching and growing Meet Edgar

41:10 The Salty Six

This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...

We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

Show notes:

0:00 Introduction

1:32 What is MeetEdgar?

2:55 Building a business on your own terms

8:54 Principles for creating great remote work

20:01 How to be a parent and run a startup

25:19 The story behind launching and growing Meet Edgar

41:10 The Salty Six

This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...

Previous Episode

#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic

Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also the founder of a SaaS company called Clickflow, which helps businesses grow organic traffic and revenues.

In this interview, we have an in-depth discussion on content marketing. We'll learn about SEO strategies, proven formulas, driving traffic, link building, content creation, podcast creation, and paid ads. This episode is full of simple, practical information that you can apply to your startup... today!
In this episode you’ll learn:

0:00 Introduction
3:28 What’s working for SaaS right now
5:39 Learn how Eric is driving traffic and getting trials for Clickflow
6:20 When is a SaaS company ready to spend money on paid traffic?
8:29 SEO? Content? Learn about what you should be doing at every stage of business.
9:59 Is there a simple formula forSEO?
20:02 Should startups be getting involved in podcasts?
30:08 Eric’s growth strategy for ClickFlow
34:35 The Salty Six

Next Episode

#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform

5 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees.

Jonathan’s idea all started at the end of his career at Hubspot, as he was having a conversation with his boss, the future founder of Drift, David Cancel.

In his words: “David Cancel comes over to my desk and he's like, ‘Hey man, like I've been seeing you and you're either at 110% and you're super passionate about something, or you're just not passionate at all.

We caught up a little later and you know I started talking about this thing. I was like, oh man, how about we crack this huge problem around user onboarding — and check out this landing page I built and it could be like a real product.”

And he said, "The way you light up about that, ‘that's what you're really passionate about.’”

He was like, "You should go do that." And I said, “Okay I guess you're right. I just kinda quit on the spot because I was so passionate about the problem.”