#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO
09/03/19 • 41 min
Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep Laja has built CXL by helping provide strategies for companies of all sizes to implement CRO.
While conversion optimization might not be as sexy as traffic or funnels — it’s value can’t be diminished.Peep started diving into conversion in 2007 when not a ton of other people were doing it, and he currently sits at the cutting edge of CRO strategies
Join us as we learn from Peep’s decade long career pioneering CRO.
Show Notes:
1:08 The backstory on how Peep got started in Conversion Optimization
2:53 Common mistakes companies make with CRO
6:03 “99 proven strategies for conversion” — which one works for you?
9:54 The best practices for quality assurance when you’re A/B Testing
17:26 Insights about user testing
37:25 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep Laja has built CXL by helping provide strategies for companies of all sizes to implement CRO.
While conversion optimization might not be as sexy as traffic or funnels — it’s value can’t be diminished.Peep started diving into conversion in 2007 when not a ton of other people were doing it, and he currently sits at the cutting edge of CRO strategies
Join us as we learn from Peep’s decade long career pioneering CRO.
Show Notes:
1:08 The backstory on how Peep got started in Conversion Optimization
2:53 Common mistakes companies make with CRO
6:03 “99 proven strategies for conversion” — which one works for you?
9:54 The best practices for quality assurance when you’re A/B Testing
17:26 Insights about user testing
37:25 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
Previous Episode
#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better
Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousands of paying customers!
Along the way, Chris has approached growth in an incredibly interesting way. He's one of the biggest proponents of brand advertising, he takes calculated creative risks other CEOs would avoid, and of recent, he's raised a debt round to buy out his investors.
Overall, Chris thinks about business in a really unique way and our conversation provides some great insights about how to build a product with a customer in mind, how to take risks, and ways any business can be slightly more creative!
In This Episode You’ll Learn:
1:04 Learn about Wistia’s Business
7:03 Co-Founder Relationship with his roommate from freshman year of college
17:34 What led to Wistia feeling like they had traction in the market
25:10 $111,000 Creative Marketing Risk
34:15 Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
Next Episode
#17: Ian Blair, the 26 year-old CEO, who built a multi-million dollar app development agency
Ian Blair, Co-Founder and CEO of BuildFire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS. Ian’s definition of fun ranges from driving exotic cars to surfing and flying planes the world. Oh, and did I mention he’s only 26 years old?
Listen to this episode to get Ian’s unique story about the different channels of growth he focused on while scaling BuildFire into one of the largest app agencies in the country. In this episode, we’ll talk through creating sustainable organic traffic through SEO, how to multiply the effectiveness of your sales team, and Ian’s perspective on fundraising. In this episode you’ll learn:
1:08 Ian’s most expensive hobby
4:08 The background on BuildFire
5:28 How much should you charge for your subscription software?
9:17 Fundraising strategies 101
14:49 Creating sustainable organic traffic for your business through SEO
20:49 Scaling the sales side of your company
28:38 The Salty Six
This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie...
We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
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