Why Knowing Your Target Customer is the Key to Marketing Success in 2025 (25)

12/31/24 • 21 min

Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business, we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions with actionable research, and tailor your marketing strategies to connect smarter, not louder.
Plus, get tips on creating a customer avatar and personalizing your approach to maximize results. Ready to make 2025 your best year yet? Tune in and transform your marketing game!

As mentioned in this episode, this prompt makes it SUPER easy ⬇️

ChatGPT Client Avatar Prompt:
"Please scan my website and get familiar with my products: YOUR WEB ADDRESS. I have a [what it is] company that provides a [product] to [who you serve]. We specialize in [what you do] using [how you do it] so they [big benefit]. We also [what else you do] so they don't [pain point of your avatar]. By using our [service/product], they [big huge benefit or benefits]. Please write up a thorough customer avatar. Dig deep into their pain points and why it is a struggle. Detail what additional problems/struggles they are experiencing because of this. What thoughts is the business owner thinking as a result of this problem/pain/struggle?"

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Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to [email protected]
Join my FB Group - Marketing Made EASY for Women in Business HERE
Book your complimentary 30 Minute Strategy Session with Samantha HERE:
https://samanthasheppardconsulting.com/freeconsultoptin

Previous Episode

Time for a Brand Refresh? How to Know When It’s Time to Redesign (24)

In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh.
From outdated visuals and shifting business goals to evolving customer needs, we break down when and why a brand update can help you stay relevant and impactful. Tune in for actionable tips on aligning your online presence with your vision—and how to tell if it’s time for a small tweak or a total transformation.
Perfect for women in business ready to elevate their brand game!
Connect with Makena below:

Website - www.makenadelaney.com
Email - [email protected]
Www.Makenadelaney.Com/discovery-call
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Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to [email protected]
Join my FB Group - Marketing Made EASY for Women in Business HERE
Book your complimentary 30 Minute Strategy Session with Samantha HERE:
https://samanthasheppardconsulting.com/freeconsultoptin

Next Episode

5 Marketing Trends Every Woman in Business Should Embrace in 2025 (26)

Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business, we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies to leveraging AI, short-form videos, and building loyal communities, this episode is packed with insights you can’t afford to miss.
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Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to [email protected]
Join my FB Group - Marketing Made EASY for Women in Business HERE
Book your complimentary 30 Minute Strategy Session with Samantha HERE:
https://samanthasheppardconsulting.com/freeconsultoptin