The Power of Personalised Video in Sales
07/28/21 • 10 min
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about the power of using personalised video in your sales cycle. This is something Sarah is really passionate about and a great believer in because she has personally had some great conversion and results through personalised videos and voice messages, but also her clients.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.
♦️CONNECT WITH SARAH https://linktr.ee/SarahDowns
♦️KEY TAKEAWAYS:
We should be taking video seriously.
Video is on the rise.
Words on their own are not enough.
♦️ EPISODE QUOTES
"59% of senior executives would rather watch a video than read a text."
"26% increase in email reply rates that contain vides."
"96% in email clickthrough rates when there is an email with an initial video"
"7% of communication is the words we say, 38% is tone of voice and 55% is body language."
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month.....
- Subscribe & Review the Podcast
- Tell a friend (it’s free)
- Share this podcast on your social channels
Thank you in advance!
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about the power of using personalised video in your sales cycle. This is something Sarah is really passionate about and a great believer in because she has personally had some great conversion and results through personalised videos and voice messages, but also her clients.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.
♦️CONNECT WITH SARAH https://linktr.ee/SarahDowns
♦️KEY TAKEAWAYS:
We should be taking video seriously.
Video is on the rise.
Words on their own are not enough.
♦️ EPISODE QUOTES
"59% of senior executives would rather watch a video than read a text."
"26% increase in email reply rates that contain vides."
"96% in email clickthrough rates when there is an email with an initial video"
"7% of communication is the words we say, 38% is tone of voice and 55% is body language."
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month.....
- Subscribe & Review the Podcast
- Tell a friend (it’s free)
- Share this podcast on your social channels
Thank you in advance!
Previous Episode
Working Hard vs Working Smart
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about working hard vs working smart and really focus on the point that there is never enough hours in the day when it comes to sales. This has stemmed from conversations with salespeople who feel they are going in circles.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.
♦️CONNECT WITH SARAH https://linktr.ee/SarahDowns
♦️KEY TAKEAWAYS:
If you are not measuring that and understanding success it can be exhausting.
To work smart we have to be very aware of the task at hand.
What are we measuring?
In sales, it can be easy to get addicted to the adrenaline but please take some time out and become self-aware.
♦️ EPISODE QUOTES
"I remember feeling like I had to get people that were going to be around first thing in the morning or after the office closed."
"When it comes to social selling we know different times of day can work because of times zones or people checking in on things like LinkedIn during some downtime."
"Anyone that isn't getting the results really needs to have a good look at what they are actually doing within all of these hours they are working."
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month.....
- Subscribe & Review the Podcast
- Tell a friend (it’s free)
- Share this podcast on your social channels
Thank you in advance!
Next Episode
Why Building Rapport is Important? | 5 Top Tips
Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about rapport:
- How to build rapport
- Why it is important to build rapport
And she will also give you some tips for connecting with others and building rapport.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.
♦️CONNECT WITH SARAH ON INSTAGRAM (https://www.instagram.com/_sarahdowns_/)
♦️CONNECT WITH SARAH ON LINKEDIN (https://www.linkedin.com/in/sarahdowns-doqaru)
♦️KEY TAKEAWAYS:
Effective communication skills are an important part of any relationship.
What is rapport?
5 top tips for connecting with others and building rapport.
- Body Language- nonverbal communication is important to building rapport.
- Asking Great Questions- when you ask questions this demonstrates your interest.
- Listening Well- we need to learn to actively listen.
- Remembering Peoples Names- it is overlooked but makes a big impression
- Finding a Common Ground- relate to the other person by identifying common ground.
♦️ EPISODE QUOTES
"The stronger your connections with others the more you are going to be able to understand them and how you can help them."
"Rapport is the way we build relationships between people and establish some level of mutual trust quickly."
"It takes us to that more personal level and helps us get comfortable in some environments."
♦️ABOUT THE HOST:
I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.
As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.
So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!
♦️ENJOY THIS EPISODE?
Sarah is on a mission to get Business Professionals around the world to share their Sales Insights. So how can you help us make a huge difference to the number of business and sales professionals we reach each month.....
- Subscribe & Review the Podcast
- Tell a friend (it’s free)
- Share this podcast on your social channels
Thank you in advance!
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