The Power of Personalised Video in Sales

Hello and welcome to the Sales Insights with Sarah podcast. In this episode, Sarah Downs talks about the power of using personalised video in your sales cycle. This is something Sarah is really passionate about and a great believer in because she has personally had some great conversion and results through personalised videos and voice messages, but also her clients.
In this podcast, Sarah will openly share the good, the bad, and the ugly of her entrepreneurial journey to date and also interview others to share their own sales insights.

♦️CONNECT WITH SARAH https://linktr.ee/SarahDowns

♦️KEY TAKEAWAYS:
We should be taking video seriously.
Video is on the rise.
Words on their own are not enough.

♦️ EPISODE QUOTES
"59% of senior executives would rather watch a video than read a text."
"26% increase in email reply rates that contain vides."
"96% in email clickthrough rates when there is an email with an initial video"
"7% of communication is the words we say, 38% is tone of voice and 55% is body language."
♦️ABOUT THE HOST:

I am the Co-founding Director of Doqaru Ltd, a data-driven sales and marketing consultancy for engineering, technology and professional services companies.
I've directly served over 85 companies in a sales consultancy capacity in the past 5 years, and have indirectly supported hundreds of businesses through online workshops and various content. My company, Doqaru, were nominated as finalists for Start-up Business of the Year by the Federation of Small Businesses and Great British Entrepreneur Awards in 2019 and 2020.
I'm a Fellow of the Association of Professional Sales (APS) and care about helping organisations to grow revenue and drive the performance of their sales teams. I have a passion for people and have recently co-authored Amazon No1 Bestselling Purposeful People, an anthology about finding purpose and purpose-driven leadership.

As an ex-trauma nurse I’ve learned a lot about how to truly connect and engage with people, even during the most emotional and vulnerable points in life. I now use this knowledge and experience to help my clients to ‘Sell Like a Nurse’ and build human connection that makes a difference in business.

So, I know a thing or two about strategy, making meaningful connections and building relationships with purpose....just what you need in Social Selling!

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Thank you in advance!

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