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SaaS Interviews with CEOs, Startups, Founders - Getting 1m Users Fast with Kelvin Lockwood

Getting 1m Users Fast with Kelvin Lockwood

Explicit content warning

01/28/16 • 20 min

SaaS Interviews with CEOs, Startups, Founders

Episode 151

Summary:

In Episode #151, Nathan speaks with Kelvin Lockwood, the leader of the team behind Bundle, which is a mobile application that collects local news based on a user’s location. Listen as Nathan and Kelvin talk about how Bundle plans to reach users and generate revenue through mobile ads.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

  • There aren’t many mobile apps that can tell you the local news based on user-location. Facebook can’t because content doesn’t change when traveling.
  • Getting traction for a user base as a mobile app, the bar is set very high.
  • Boosting productivity can be as simple as spending less time on things that are not super meaningful in your life

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:24 – Kelvin joins the show
  • 01:38 – Bundle is a location driven mobile app, as a user moves around the app collects data and news from the surrounding area.
  • 02:18 – Kelvin jumped ship from his account management job for his startup due to pursue his ideas
  • 02:53 – Kelvin made roughly 50-60K a year in his old job.
  • 03:24 – Bundle addresses a problem that isn’t often talked about – where people get their local news.
  • 04:05 – Websites like Facebook generate local news but when traveling it’s not much use.
  • 04:43 – Kelvin describes what a news feed would look like on Bundle in Austin, Texas.
  • 06:32 – Bundle is currently testing in the UK and US. Anyone who wants to try the app, can request for access.
  • 07:03 – Bundle makes money through mobile advertising.
  • 07:47 – Kelvin’s team thinks there are 8 million prospective users in the UK and 24 million in the US.
  • 08:44 – CPM(cost per mille) of 7$.
  • 11:00 – Getting traction for use of mobile app is very high.
  • 12:38 – By around December 2016, Kelvin hopes that the app will have around a million users.
  • 14:04 – Famous Five

Resources Mentioned:

  • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
  • Kelvin Lockwood – LinkedIn
  • Bundle – Kelvin’s mobile news application
  • Bundle – LinkedIn
  • @kelvinlockwood – Kelvin’s Twitter
  • Breeze– Kelvin’s favorite online tool
  • How Google Works – Book Kelvin stands by
  • Bridget Dunlap – CEO Kelvin follows
  • Andrew Strauss’s Books

Famous 5

  • Favorite Book?— How Google Works by Eric Schmidt and Andrew Strauss’ books
  • What CEO do you follow?— Bridget Dunlap
  • What is your favorite online tool?— Breeze
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Block out the distractions and non-meaningful things in your life.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at

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Episode 151

Summary:

In Episode #151, Nathan speaks with Kelvin Lockwood, the leader of the team behind Bundle, which is a mobile application that collects local news based on a user’s location. Listen as Nathan and Kelvin talk about how Bundle plans to reach users and generate revenue through mobile ads.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

  • There aren’t many mobile apps that can tell you the local news based on user-location. Facebook can’t because content doesn’t change when traveling.
  • Getting traction for a user base as a mobile app, the bar is set very high.
  • Boosting productivity can be as simple as spending less time on things that are not super meaningful in your life

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:24 – Kelvin joins the show
  • 01:38 – Bundle is a location driven mobile app, as a user moves around the app collects data and news from the surrounding area.
  • 02:18 – Kelvin jumped ship from his account management job for his startup due to pursue his ideas
  • 02:53 – Kelvin made roughly 50-60K a year in his old job.
  • 03:24 – Bundle addresses a problem that isn’t often talked about – where people get their local news.
  • 04:05 – Websites like Facebook generate local news but when traveling it’s not much use.
  • 04:43 – Kelvin describes what a news feed would look like on Bundle in Austin, Texas.
  • 06:32 – Bundle is currently testing in the UK and US. Anyone who wants to try the app, can request for access.
  • 07:03 – Bundle makes money through mobile advertising.
  • 07:47 – Kelvin’s team thinks there are 8 million prospective users in the UK and 24 million in the US.
  • 08:44 – CPM(cost per mille) of 7$.
  • 11:00 – Getting traction for use of mobile app is very high.
  • 12:38 – By around December 2016, Kelvin hopes that the app will have around a million users.
  • 14:04 – Famous Five

Resources Mentioned:

  • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
  • Kelvin Lockwood – LinkedIn
  • Bundle – Kelvin’s mobile news application
  • Bundle – LinkedIn
  • @kelvinlockwood – Kelvin’s Twitter
  • Breeze– Kelvin’s favorite online tool
  • How Google Works – Book Kelvin stands by
  • Bridget Dunlap – CEO Kelvin follows
  • Andrew Strauss’s Books

Famous 5

  • Favorite Book?— How Google Works by Eric Schmidt and Andrew Strauss’ books
  • What CEO do you follow?— Bridget Dunlap
  • What is your favorite online tool?— Breeze
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Block out the distractions and non-meaningful things in your life.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at

Previous Episode

undefined - How To Mathematically Figure Out Amazon Sales Potential With Michael Devlin

How To Mathematically Figure Out Amazon Sales Potential With Michael Devlin

Episode 149.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Next Episode

undefined - How To Sell a $150/Yr iPhone App with Evi Meyer of uMake

How To Sell a $150/Yr iPhone App with Evi Meyer of uMake

In Episode #151, Nathan speaks with Evi Meyer, the co-founder and CEO of uMake. In the past, he led design and product management at AutoDesk’s Autocad mobile project. Listen as Jay and Evi talk about how the latter left his job as a project manager in Israel to develop uMake, a 3-D sketching app for mobile platforms.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:26 – Evi joins the show
  • 01:54 – Evi worked on Autocad mobile which is one of the most successful apps available today.
  • 02:10 – uMake is based in both Tel Aviv for engineering and San Francisco for marketing and business.
  • 03:04 – Evi’s team left Autodesk in order to dive into the 3D design market.
  • 03:33 – uMake is the first 3-D sketching app on mobile platform.
  • 04:11 – Founded in April 2014.
  • 04:25 – The founders invested not only their savings in the project but also less palpable resources.
  • 05:50 – On day one, the business had 80K, which converts to 240K Israeli sheqels.
  • 07:11 – Evi made roughly 97K a year as a project manager in Israel.
  • 08:13 – uMake raised 5.2 million in funding (equity) just recently.
  • 08:32 – uMake was part of an Israeli startup accelerator, and Brian McClendon was one of the first to invest in it.
  • 09:35 – Good investors are interested in what you’re doing and can support you.
  • 11:50 – There are currently hundreds of people using uMake.
  • 12:50 – To create a sustainable business on the app store, the product has to generate value for a user every day.
  • 14:50 – The churn rate is difficult to determine because the app’s been on the store for only about a month.
  • 15:40 – Average revenue per user per month is roughly 13-14$.
  • 16:59 – Famous Five

3 Key Points:

  • One of the first of its kind, uMake is a 3D sketch tool for mobile devices used by professionals and hobbyists alike.
  • Good investors not only fund your project but care about the work you do and can support you in other ways like connections and relevant experience.
  • In order to create a sustainable business based on an app, a product has to generate value for a user every day.

Resources Mentioned:

  • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
  • LinkedIn – Evie Meyer’s LinkedIn
  • CrunchBase – Evie Meyer’s Crunch Base
  • uMake – Evie’s 3-D sketching tool for mobile devices.
  • Aaron Levie – CEO Jay keeps up with
  • Trello – Evi’s favorite online tool

Famous 5

  • Favorite Book?— N/A Evi learns from his life.
  • What CEO do you follow?— Aaron Levie
  • What is your favorite online tool?— Trello
  • Do you get 8 hours of sleep?— No.
  • If you could let your 20 year old self know one thing, what would it be?—Be confident. Be who you are and do what you want to do.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcas...

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