Joe Lazauskas of Contently - Stumbling A#%-Backwards Into Marketing
11/05/19 • 17 min
Joe Lazauskas was recently promoted to Head of Marketing at leading content platform Contently. With a background in journalism, Joe was a pioneer in content and social marketing, starting one of the earliest content studios. Joe tells us about what it takes to do successful content, the false choice between creativity and business and what he's had to learn to evolve from content strategist to head of marketing. He also shares a new education initiative, Snow Academy, he and Shane Snow are launching. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
Top picks: The Great Hack (Documentary); A Book About Love by Jonah Lehrer (Book); MileIQ (app)
Joe Lazauskas was recently promoted to Head of Marketing at leading content platform Contently. With a background in journalism, Joe was a pioneer in content and social marketing, starting one of the earliest content studios. Joe tells us about what it takes to do successful content, the false choice between creativity and business and what he's had to learn to evolve from content strategist to head of marketing. He also shares a new education initiative, Snow Academy, he and Shane Snow are launching. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
Top picks: The Great Hack (Documentary); A Book About Love by Jonah Lehrer (Book); MileIQ (app)
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Rachel Moore of Citi - Do What's Interesting
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Top Picks: Muvi, How I Built This Podcast, Song of Achilles (book),
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This episodes top picks:
- App: The Daily
- T-shirt store: Bonfire.com
- Book: The Water Will Come
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