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Rising - Conversations with Leaders On Their Way Up

Rising - Conversations with Leaders On Their Way Up

Direct Agents and Prophet

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There’s a lot of focus in our industry on those already at the top, but change is driven at all levels. Rising highlights the builders, the shapers and the doers across marketing, media, and innovation — the ones tagged to be our future leaders. Each episode showcases a leader rising up and what they see ahead. Hosted by Josh Boaz and Mat Zucker, we talk to guests about career trajectory, the people who helped them, skills gained along the way, and the trends they're watching. Don't forget to rate, review & subscribe
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Top 10 Rising - Conversations with Leaders On Their Way Up Episodes

Goodpods has curated a list of the 10 best Rising - Conversations with Leaders On Their Way Up episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Rising - Conversations with Leaders On Their Way Up for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Rising - Conversations with Leaders On Their Way Up episode by adding your comments to the episode page.

Rising - Conversations with Leaders On Their Way Up - John Gaines - Versatility

John Gaines - Versatility

Rising - Conversations with Leaders On Their Way Up

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11/14/23 • 35 min

John Gaines is the VP of Marketing at Cohere Health and has over 20 years of diverse, go-to-market leadership experience across health plans, health systems, physician organizations and healthcare IT vendors. Prior to joining Cohere, John led efforts to help grow the health plan UM businesses at McKesson/Change Healthcare, Cognizant Trizetto and InformedDNA. John holds a B.A. in Economics from Cornell University. He shared with Josh and Mat about his trajectory, grasping all aspects of a business, product management, the value in non-marketing experience and opportunities in healthcare.

In This Episode
01:15 - First Job at Macy’s & Running Your Own Business
04:32 - Navigating to Management Consulting
06:00 - Choosing Healthcare & Next Roles
08:02 - Motivation Behind Job Switching
13:49 - Establishing Preferences
15:31 - The Importance of Non-Marketing Experiences
19:10 - What's Next?
20:13 - Opportunities in Healthcare
22:32 - About Cohere Health
26:11 - Mistakes
28:38 - Thank You Note
31:26 - Top Picks

Links Mentioned

The Creative Act: A Way of Being, Rick Rubin

Beautiful AI

House of Suns, Alistair Reynolds

Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.

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Rising - Conversations with Leaders On Their Way Up - Amy Weisenbach of The New York Times - I Ask A Lot of Questions

Amy Weisenbach of The New York Times - I Ask A Lot of Questions

Rising - Conversations with Leaders On Their Way Up

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10/09/19 • 20 min

Amy Weisenbach started her marketing career at Unilever to launch little-known Axe body spray. 15 years and four categories later, she's SVP of Marketing at The New York Times. Amy joins Josh and Mat on Rising to tell us about her career across diverse industries, building a marketing practice, the challenges of geography even from a top business school, and what still scares her. You'll hear her special thank you note to Eric Leininger, Jon Achenbaum and Andrew Gross, plus top picks from Amy, Josh and Mat. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and don't forget to subscribe!

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Rising - Conversations with Leaders On Their Way Up - John McDonald of Mastercard- Build Your Network

John McDonald of Mastercard- Build Your Network

Rising - Conversations with Leaders On Their Way Up

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10/12/20 • 30 min

John McDonald is Senior Vice President, Global Integrated Marketing and Communications at Mastercard. In this episode he shares his path starting at Ogilvy, shifting to the client side at British Airways and other moves. Josh and Mat are excited to share his story, advice, and learnings. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.

Top Picks:

John: DeckofBrilliance.com and The Talking Politics Podcast

Mat: Lunchclub

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Rising - Conversations with Leaders On Their Way Up - Abby Reiner - The Little Things Are the Big Things

Abby Reiner - The Little Things Are the Big Things

Rising - Conversations with Leaders On Their Way Up

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11/10/22 • 32 min

Today on Rising, we are joined by Abby Reiner, the Director of Global Brand Reputation and Community Impact at Johnson & Johnson Vision. In this role, Abby is responsible for global business development, brand communication, social media strategy, and much more. Please enjoy this wonderful conversation that dives into brand management, career pivots, and embracing opportunity. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. Visit us at rising-podcast.com and please subscribe to never miss a show!

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Rising - Conversations with Leaders On Their Way Up - Omar Akhtar - Run Towards the Vegetables

Omar Akhtar - Run Towards the Vegetables

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07/29/24 • 35 min

Omar is the Founder and Principal Analyst of Benchmarker, where he has spent the last decade publishing research and advising companies on marketing excellence. Previously, he was the head of research at Altimeter, a Prophet Company, and an Associate Partner at Prophet, advising Fortune 500 companies on improving their marketing and content strategies. He is also the co-author of the best-selling book Winning Through Platforms - How To Succeed When Everyone Has One. In this episode, our guests and hosts talk about A.I. benefits and costs, moving from brand-name to start-up, rising through expertise, and more.

7:30 - Moving from name-brand to startup
9:00 - Factoring in risks
10:20 - Journalist to Analyst
14:40 - Talking to the software
16:30 - Rising through expertise
19:25 - A.I. benefits—and costs
20:35 - Becoming a consultant
23:20 - What good looks like quantitatively
25:30 - Deciding to be an entrepreneur
29:55 - Josh’s advice
30:25 - Thank you notes: Mina Kimes
31:17 - Top Pick

Links Mentioned

Writing Without Bullshit by Josh Burnoff
Canva
AccuWeather
Remarkable

Find us on LinkedIn

⁠⁠Josh Boaz⁠⁠⁠ (host)

⁠⁠⁠Mat Zucker⁠⁠⁠ (host)

Omar Akhtar (guest)

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Rising - Conversations with Leaders On Their Way Up - Diego Norris - A Growth Mindset

Diego Norris - A Growth Mindset

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07/17/23 • 38 min

Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Argentina and moved to the U.S. on his own at the age of 19 to pursue his dream of becoming a marketer. In this episode, Diego talks about his career beginning, professional choices, business school as a beneficial foundation, the multi-faceted role of a CPG marketer, how he utilizes AI in his work and the miracle which is seaweed.

In This Episode

1:17 - Diego’s Start & Career Journey

12:31 - Continuous Learning & Growth Mindset

14:49 - AI Implementation in Work

17:26 - The Magic of Seaweed

19:33 - The Remit of a CMO in CPG

22:09 - Sustainability

25:56 - Maximizing Digital Performance

29:11 - Thank You Note

31:03 - Top Picks

Links Mentioned

MidJourney AI App

PodViz by RSS.com

Perplexity AI

Spotify DJ

Gimme Seaweed

Diego Norris on LinkedIn

Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.

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Rising - Conversations with Leaders On Their Way Up - Stephen Cassell - Cultural Fluency

Stephen Cassell - Cultural Fluency

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03/13/23 • 28 min

Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.

Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.

In This Episode

0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)

9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico

11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare

12:50-15:30 - Switching Industries

15:31-17:25 - Assembling a Personal Board of Directors

17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)

19:39-21:51 - Business School: Yes or No?

21:52-23:29 - Point32 & Health Equity

23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)

24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)

Links Mentioned

Point32Health

Stephen Cassell on Linkedin

"Turning Points" Point32Health podcast on mental health

Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker

Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.

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Rising - Conversations with Leaders On Their Way Up - Emily Smith of Chorus - Focus on What Matters

Emily Smith of Chorus - Focus on What Matters

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02/23/21 • 25 min

Emily Smith is the Founder & CEO of Chorus, a matchmaking app where friends swipe for friends. After attending business school for Social Entrepreneurship, Emily discovered her interest in non profits and social impact. What started as a “by the books” career matured into a path rooted in her passions. Tune in to to hear about her shift from consulting to startups and her life advice to focus on what matters. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers.

Top Picks:

Emily: Insecure - TV Show

Maddie: Bob Iger Autobiography

Josh: Economist Radio Podcast

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Rising - Conversations with Leaders On Their Way Up - Shelly Huang of Triplemint - Seeking the Trifecta

Shelly Huang of Triplemint - Seeking the Trifecta

Rising - Conversations with Leaders On Their Way Up

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11/18/21 • 25 min

Shelly Huang is VP of Marketing at Triplemint. Join us as Shelly takes us through career moves that helped her become a more well-rounded marketer as well as the trifecta of criteria she seeks in a "dream job." Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.

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Rising - Conversations with Leaders On Their Way Up - Joe Lazauskas of Contently - Stumbling A#%-Backwards Into Marketing

Joe Lazauskas of Contently - Stumbling A#%-Backwards Into Marketing

Rising - Conversations with Leaders On Their Way Up

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11/05/19 • 17 min

Joe Lazauskas was recently promoted to Head of Marketing at leading content platform Contently. With a background in journalism, Joe was a pioneer in content and social marketing, starting one of the earliest content studios. Joe tells us about what it takes to do successful content, the false choice between creativity and business and what he's had to learn to evolve from content strategist to head of marketing. He also shares a new education initiative, Snow Academy, he and Shane Snow are launching. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com

Top picks: The Great Hack (Documentary); A Book About Love by Jonah Lehrer (Book); MileIQ (app)

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FAQ

How many episodes does Rising - Conversations with Leaders On Their Way Up have?

Rising - Conversations with Leaders On Their Way Up currently has 54 episodes available.

What topics does Rising - Conversations with Leaders On Their Way Up cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Rising - Conversations with Leaders On Their Way Up?

The episode title 'John Gaines - Versatility' is the most popular.

What is the average episode length on Rising - Conversations with Leaders On Their Way Up?

The average episode length on Rising - Conversations with Leaders On Their Way Up is 31 minutes.

How often are episodes of Rising - Conversations with Leaders On Their Way Up released?

Episodes of Rising - Conversations with Leaders On Their Way Up are typically released every 21 days, 23 hours.

When was the first episode of Rising - Conversations with Leaders On Their Way Up?

The first episode of Rising - Conversations with Leaders On Their Way Up was released on Sep 25, 2019.

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