Rising - Conversations with Leaders On Their Way Up - Diego Norris - A Growth Mindset

Diego Norris - A Growth Mindset

07/17/23 • 38 min

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Rising - Conversations with Leaders On Their Way Up

Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Argentina and moved to the U.S. on his own at the age of 19 to pursue his dream of becoming a marketer. In this episode, Diego talks about his career beginning, professional choices, business school as a beneficial foundation, the multi-faceted role of a CPG marketer, how he utilizes AI in his work and the miracle which is seaweed.

In This Episode

1:17 - Diego’s Start & Career Journey

12:31 - Continuous Learning & Growth Mindset

14:49 - AI Implementation in Work

17:26 - The Magic of Seaweed

19:33 - The Remit of a CMO in CPG

22:09 - Sustainability

25:56 - Maximizing Digital Performance

29:11 - Thank You Note

31:03 - Top Picks

Links Mentioned

Diego Norris on LinkedIn

Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.

In This Episode

1:17 - Diego’s Start & Career Journey

12:31 - Continuous Learning & Growth Mindset

14:49 - AI Implementation in Work

17:26 - The Magic of Seaweed

19:33 - The Remit of a CMO in CPG

22:09 - Sustainability

25:56 - Maximizing Digital Performance

29:11 - Thank You Note

31:03 - Top Picks

Links Mentioned

Diego Norris on LinkedIn

Previous Episode

Dave Edwards - The Handshake ROI

Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into his career. Dave has lots to share about career choices, what it takes to thrive in business development, being kind & optimistic, why he always asks two questions, and how to succeed at conferences (“The Handshake ROI”). Plus, he gives a special thank you note to his long-time colleague and friend Vin Farrell (and sneaks in a second one to his wife, Nomi!). Tune in for some great lessons, stories and laughs.

In this Episode
0:00 - Dave's Start at Milton Samuels & Andersen & Lembke
6:53 - Going to Ogilvy
9:31 - Lessons in Making Changes
13:15 - Growing with R/GA
15:54 - Staying Relevant
20:03 - Skills He Learned
22:16 - Business Development vs. Sales
24:43 - Weather Edwards
28:22 - Handshake ROI at Conferences
30:50 - Thank You Note
33:33 - Top Picks

Links Mentioned
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson
Homesick for Another World: Stories by Ottessa Moshhfegh
Journey of Humanity: The Origins of Wealth and Inequality by Oded Galor
Weather Edwards on Instagram
Dave Edwards on LinkedIn

Next Episode

Jeffrey L. Bowman - The Next Playbook

Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at Ogilvy & Mather in New York City, where he created the industry’s first cross-cultural practice. His work has been featured in The New York Times, The Economist, Fast Company, and NBC’s Today Show, and he speaks frequently at industry and trade events. On Rising, Jeffrey talks about his career from brand management to corporate strategy — starting at Pepsi and moving to Procter & Gamble, Miller Brewing, Whirlpool, Ogilvy & Mather, and finally founding Reframe. He shares what he has learned, how he sees moving the industry ahead, and advice for the rest of us.

In This Episode

01:19 - First Job Client Side to Business School for Brand Management

03:01 - Procter & Gamble, Miller Brewing & Whirlpool

06:40 - Motivation Behind the Switches

19:23 - About Reframe & the Market Response

27:00 - What’s Next?

28:48 - Advice for Others

31:12 - Thank You Note

34:06 - Top Picks

Links Mentioned

How to Master the Art of Selling, Tom Hopkins

We Should Not Be Friends, Will Schwalbe