Stephen Cassell - Cultural Fluency
03/13/23 • 28 min
1 Listener
Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.
Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.
In This Episode
0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)
9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico
11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare
12:50-15:30 - Switching Industries
15:31-17:25 - Assembling a Personal Board of Directors
17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)
19:39-21:51 - Business School: Yes or No?
21:52-23:29 - Point32 & Health Equity
23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)
24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)
Links Mentioned
"Turning Points" Point32Health podcast on mental health
Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.
Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.
In This Episode
0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)
9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico
11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare
12:50-15:30 - Switching Industries
15:31-17:25 - Assembling a Personal Board of Directors
17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)
19:39-21:51 - Business School: Yes or No?
21:52-23:29 - Point32 & Health Equity
23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)
24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)
Links Mentioned
"Turning Points" Point32Health podcast on mental health
Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
Previous Episode
Jesse Purewal - Learning Velocity
Today on Rising, we're joined by Jesse Purewal. Jesse is VP Corporate Marketing and Brand at PageDuty and was previously the Global Head of Brand at Qualtrics, where he and his team were defining the category of Experience Management and building a brand around Improving the Human Experience. He also hosted the Breakthrough Builders podcast, a Qualtrics-sponsored show that invites people with influential passions, perspectives, and instincts to share their stories. Prior to Qualtrics, Jesse was a Partner at Prophet, where he worked with clients in SaaS, mobility, AI, business services and more, and launched brands like T-Mobile’s Un-carrier, Intel’s Amazing, and Amazon’s Amazon Business.
In this episode, we'll cover
- Jesse’s career (1:15)
- The value of business school (10:05)
- Learning velocity & maintaining an entrepreneurial spark (21:24)
- Jesse’s thank you note (29:26)
- Episode picks (35:21)
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information, visit rising-podcast.com and please subscribe to never miss a show!
Next Episode
Bradley Werner - Follow the Fun
Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers including running video at the NY Post and being a managing editor within Complex, and jumping back into the start-up world. Now, he is on the client-side at CBRE in content marketing, running the team that -- among other things -- produces their podcast, The Weekly Take. We talk about careers with startups, mentorship, why he follows the fun, coming to CBRE, and how and from whom he learned to “be a contributor not a contaminator.”
In This Episode
0:00 - Welcome Bradley Werner
1:35 - Career Start
7:31 - Intentionality About Career Choices
10:52 - Two-Way Mentorship
14:35 - Mistakes & Moves
17:14 - Follow the Fun
19:16 - When to Win the Argument
21:53 - Coming to CBRE
25:40 - Starting the CBRE Podcast
27:24 - Working Globally & Building Consensus
28:32 - Bradley's Thank You Note (Bill Caspari “There are contributors and there are contaminators”)
31:40 - Top Picks
Links Mentioned
CBRE The Weekly Take
Mat’s pick: Marketecture podcast
Josh’s pick: The Current podcast
Bradley’s picks (3 books he reads every year):
It’s Not How Good You Are. It’s How Good You Want to Be by Paul Arden
Whatever You Think, Think the Opposite by Paul Arden
Show Your Work by Austin Kleon
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
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