Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience

02/20/25 • 28 min

"The key to driving revenue in mobile commerce is creating seamless connections between inspiration and action. When you optimize the shopper's journey—from the moment of intent to the point of purchase—you unlock value for retailers, creators, and consumers alike." – Michael Jaconi In this episode of Revenue Boost: A Marketing Podcast, titled, Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience, host Kerry Curran dives into the evolving world of mobile commerce and its impact on retailer revenue. Joined by mobile monetization expert Michael Jaconi, the discussion centers on how retailers can optimize mobile experiences to create seamless shopper journeys that drive meaningful revenue growth. Discover how innovations in link optimization, attribution, and mobile-first strategies are transforming the way retailers connect with consumers. From empowering creators and influencers to improving app functionality, this episode reveals how a better shopper experience leads to bigger profits. Whether you're a retailer, marketer, or strategist, tune in for actionable insights to elevate your mobile commerce game and maximize revenue opportunities!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Previous Episode

Cracking the Amazon Algorithm: Strategies for Increased Visibility and Revenue

“Amazon optimization today isn't just about keywords. It's about creating a compelling narrative with your images, content, and product attributes. AI now plays a crucial role in reading and interpreting your images and text to rank your listings. If you can convince the algorithm that your product is valuable, you're also convincing the customer. It's about aligning both the technical and human aspects of the shopping experience to maximize visibility and conversion.” That's a quote from Jon Tilley and a sneak peek at today's episode.

Hi there. I'm Kerry Curran, Fractional Chief Growth Officer, industry analyst, and host of Revenue Boost, A Marketing Podcast where we discuss smart strategies that drive your business growth.

In this episode titled, Cracking the Amazon Algorithm: Strategies for Increased Visibility and Revenue. I'm joined by Jon Tilley. He's the Founder and CEO of ZonGuru. Jon and I discuss cutting edge strategies for cracking Amazon's ever changing algorithm, leveraging AI for smarter listing optimization and creating winning product narrative. Jon shares actionable insights to help brands boost visibility, conversions and revenue.

Stay tuned to the end where John shares tips for adapting Amazon's Rufus AI shopping assistant.

Whether you're an established seller or just starting out, this episode is packed with tips to help you dominate the Amazon marketplace and grow your bottom line. Let's go!

Kerry Curran, RBMA (00:01.48)

Welcome, Jon! Please tell us a bit about yourself, your expertise, and ZonGuru.

Jon Tilley (00:10.136)

Hey, Kerry, thanks! I appreciate being here.

We have a technology company in the Amazon space. If you are a brand or an agency selling products on Amazon, you can use our technology as a third-party software provider to help you operationally run your business, drive organic growth, and increase profits.

We offer over 18 different tools, but we are particularly known for our leadership in Amazon SEO—helping brands structure their content and storefronts to maximize organic growth by aligning with Amazon’s algorithm. We’ve been around since 2016, and that’s us in a nutshell!

Kerry Curran, RBMA (00:58.638)

Excellent! Now, tell us a bit about your background and expertise.

Jon Tilley (01:04.344)

Yeah, as you can probably tell, my accent is originally from South Africa, where I grew up. I moved to Los Angeles in 2006, so I’ve been here for quite some time.

I started my career in advertising, working at large global digital agencies for about 12 to 15 years. I covered everything from below-the-line to through-the-line marketing, integrated digital agencies—you know, the full evolution of the agency world.

I spent some time in Europe launching Burger King’s Have It Your Way campaign, then moved to Los Angeles, working with large brands. I also got involved in enterprise application development, which was my first real exposure to the tech world.

But I’ve always had that entrepreneurial drive. In 2013, I launched my own brands on Amazon, which did really well. That success allowed me to leave my corporate job and dive into my own business full-time.

In 2016, I saw an opportunity in the Amazon space as a third-party software provider and launched ZonGuru—short for "Amazon Guru." We bootstrapped it for several years before raising a funding round in 2021.

I’ve now spent 8 to 10 years navigating Amazon’s constant changes, which has been vibey, to say the least. It’s a massive industry, but also a rapidly evolving one. Running a business in this space means constantly adapting to new developments.

Kerry Curran, RBMA (03:14.758)

That’s fantastic. You’re right—few industries have evolved as rapidly as Amazon, e-commerce, and retail media.

And on top of that, you’re incorporating a lot of AI into your technology. You mentioned earlier that it’s an AI-first world now. Let’s dive into that—what recent shifts are you seeing in AI’s role in marketing strategies, particularly in the Amazon space? What are the opportunities and potential threats?

Jon Tilley (03:59.074)

Yeah, AI has been fascinating to watch. It’s a perfect example of why being first to market can give you a competitive advantage.

In our space, we have some massive competitors. But moving first on AI gave us an opportunity to differentiate.

At the same time, despite Amazon’s dominance in e-commerce, their internal technology is actually quite backward. That creates opportunities for third-pa...

Next Episode

The Power of Consumer Conversations: Turning Social Data into Dollars

In this episode of Revenue Boost: A Marketing Podcast for Business Leaders, host Kerry Curran sits down with Frank Gregory, Head of Social Intelligence at Nestlé USA, to explore the transformative power of social listening in today’s business landscape. Frank dives into how analyzing consumer conversations on social platforms can unlock invaluable insights that drive smarter strategies, product innovation, and, ultimately, revenue growth. From fast-moving cultural trends to slow-brewing consumer shifts, Frank shares real-world examples of how Nestlé uses social data to uncover opportunities, stay ahead of competitors, and connect more meaningfully with audiences. Whether it’s creating new products inspired by emerging trends or fine-tuning marketing campaigns with hyper-relevant data, this episode is packed with actionable insights on leveraging social intelligence to turn data into dollars. Tune in to discover: How social listening has evolved from monitoring conversations to fueling business decisions across departments. Real-life examples of fast and slow culture trends driving product innovation. The role of AI in democratizing social insights and making businesses smarter. How to take the first step toward implementing social listening and intelligence in your organization. This is a must-listen for any business leader or marketer looking to harness the power of social data for competitive advantage and revenue growth.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.