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Revenue Boost: A Marketing Podcast

Revenue Boost: A Marketing Podcast

Kerry Curran

Welcome to Revenue Boost: A Marketing Podcast, the ultimate podcast for business leaders who need to drive revenue and customer growth! Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran (https://www.linkedin.com/in/kerryspellmancurran/), Revenue Boost: A Marketing Podcast brings you top marketing leaders who share their invaluable insights and groundbreaking strategies. Through this podcast you'll learn about strategies that can improve your brand reach, shorten your sales cycle, and increase conversions for improved revenue. From boosting brand awareness to driving engagement, maximizing conversions, our podcast covers every aspect of the customer journey. Join us and discover the secrets to driving revenue and expanding your company, even in the face of economic uncertainties. Tune in, and let's unlock your business's full potential together! Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing Advisors (www.revenuebasedmarketing.com). B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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Goodpods has curated a list of the 10 best Revenue Boost: A Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Revenue Boost: A Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Revenue Boost: A Marketing Podcast episode by adding your comments to the episode page.

Revenue Boost: A Marketing Podcast - Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience
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02/20/25 • 28 min

"The key to driving revenue in mobile commerce is creating seamless connections between inspiration and action. When you optimize the shopper's journey—from the moment of intent to the point of purchase—you unlock value for retailers, creators, and consumers alike." – Michael Jaconi In this episode of Revenue Boost: A Marketing Podcast, titled, Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience, host Kerry Curran dives into the evolving world of mobile commerce and its impact on retailer revenue. Joined by mobile monetization expert Michael Jaconi, the discussion centers on how retailers can optimize mobile experiences to create seamless shopper journeys that drive meaningful revenue growth. Discover how innovations in link optimization, attribution, and mobile-first strategies are transforming the way retailers connect with consumers. From empowering creators and influencers to improving app functionality, this episode reveals how a better shopper experience leads to bigger profits. Whether you're a retailer, marketer, or strategist, tune in for actionable insights to elevate your mobile commerce game and maximize revenue opportunities!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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Revenue Boost: A Marketing Podcast - Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising
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02/11/25 • 20 min

"When you combine on-site inventory with a retailer's audience data, magic happens. It’s all about leveraging the right data to show the right ads to the right shoppers—and that’s where real gains are made." – Harsh Jiandani Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising Ready to unlock the next big opportunities in retail media? In this episode, Kerry Curran sits down with Harsh Jiandani, Chief Commercial Officer at Kodi, to explore how retailers are breaking down silos and unifying advertising across onsite, offsite, and in-store channels. Discover how advanced audience data, shoppable connected TV, and in-store innovations like digital screens are transforming the shopper experience and driving revenue growth. Harsh shares actionable insights on overcoming challenges like data fragmentation and how brands and retailers can capitalize on this new frontier. If you're ready to think smarter, optimize campaigns, and boost revenue, this episode is a must-listen!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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Revenue Boost: A Marketing Podcast - Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising
play

02/12/25 • 20 min

“When you combine onsite inventory with the retailer's audience data, magic happens. It's all about leveraging the right data to show the right ads to the right shoppers. And that's where real gains are made.” That's a quote from Harsh Jiandani and a sneak peek at today's episode.

In this episode titled Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising. I'm joined by Harsh Jandani, Chief Commercial Officer of Koddi, a commerce media tech company.

Harsh and I discuss the evolving landscape of retail media and advanced strategies unifying onsite, offsite, and in-store advertising channels, as well as the challenges and opportunities in addressing data fragmentation across the retail media networks.

Stay tuned to the end where Harsh shares his expert predictions for the next three to five years, including the rise of shoppable CTV and smarter auction systems.

This episode is packed with insights and strategies for brands and retailers looking to stay ahead in a rapidly evolving market. Let's go!

Kerry Curran, RBMA (00:01.152):
So welcome, Harsh. Please introduce yourself and tell us a bit about your background and expertise.

Harsh Jiandani (00:07.017):
Hi everyone. My name is Harsh Jiandani. I'm the Chief Commercial Officer of Koddi, a retail media platform. I oversee sales, marketing, partnerships, and strategy for the company. I've been here for about a year and a half. Before this, I was at Microsoft as Chief Revenue Officer of Promote IQ. Prior to that, I spent eight and a half years at AppNexus/Xandr in various roles, ultimately launching Xandr Curate.

Kerry Curran, RBMA (00:34.75):
Excellent. So you've been in the industry for a while. You're quite an expert. Obviously, the e-commerce space in retail media has evolved very rapidly over the last few years. Can you talk about how you've seen the space evolve and what it’s been like having a front-row seat to these changes?

Harsh Jiandani (00:56.253):
It's been an exciting ride. Over the last five to seven years, retail media has felt like a rocket ship. It started with helping retailers launch and scale their programs, primarily focused on on-site advertising, such as sponsored listing ads, sponsored brand ads, and display ads. Now, it's expanded to include in-store advertising and leveraging data to target audiences offsite.

Another major evolution is retailers wanting more control over their programs. Early on, they were new to this space and transitioned overnight from being retailers to becoming some of the largest media businesses in the world. They relied heavily on external help. Now, as the space matures, retailers are seeking more control.

One notable trend is the growing fragmentation of retail media networks. There are now 200 to 400 networks, depending on who you ask, which has created new challenges for the industry. There's a big push to connect all this supply into a single access point for buyers.

Kerry Curran, RBMA (02:36.298):
Definitely. How are you seeing brands and technology platforms approach data integration? How are we getting smarter in a world of walled gardens and protected data?

Harsh Jiandani (02:54.259):
Let’s start by looking at the retailer side and then move to the brand side. Initially, retail media programs were based purely on keywords—advertisers bid on keywords that shoppers searched for. The next phase was SKU-based targeting, where ads were displayed based on specific products users searched for or browsed.

Now, we're in a third phase where retailers use customer data to enrich and inform the experience. Depending on the shopper, they might see different ads, and even the number of ads displayed can vary. This audience data overlays with SKU targeting, allowing retailers to adjust bids when reaching specific audiences.

On the brand side, things have also become more sophisticated. While brands still rely on keywords, they're increasingly trying to overcome fragmentation while targeting at the SKU level. Brands are working to integrate audience data and improve measurement through tools like Media Mix Modeling (MMM), but this area still presents challenges.

Kerry Curran, RBMA (05:17.928):
How have you seen the ability to capture and optimize data evolve? Where do you think it stands today?

Harsh Jiandani (05:28.125):
From the brand perspective, it’s been challenging. Retail media networks started as walled gardens, and brands have relied heavily on the measurement and audiences provided to them. Now, the biggest brands are pushing for more transparency, asking retailers to share the data they need to conduct their own media mix modeling instead of relying solely on retailers' return-on-ad-spend or incrementality metrics.

Kerry Curran, RBMA (06:32.756):
That’s a great point. Fro...

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In this episode of Revenue Boost: A Marketing Podcast, titled "Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth," we explore the power of LinkedIn for B2B revenue growth with Indrek Põldvee from B2BGrowth. Drawing from years of expertise focused exclusively on organic LinkedIn content optimization, Indrek shares valuable insights on crafting an effective organic strategy to drive brand engagement, enhance personal branding, and ultimately fuel business growth.
Indrek and Kerry discuss the answers to questions like: How can I increase the visibility of my LinkedIn posts? What are the best strategies to gain more LinkedIn followers organically? What is the ideal frequency for posting content on LinkedIn? How often should I post on LinkedIn to grow my follower base? What types of content perform best on LinkedIn for higher engagement and impressions? How do I optimize my profile or page to attract more followers?
Discover the strategic questions every business should consider before investing in LinkedIn, learn best practices for profile optimization, and explore proven techniques for producing high-impact, consistent content. Whether you’re a business leader, marketer, or entrepreneur, this episode provides actionable advice to maximize your LinkedIn presence and turn connections into measurable results.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

Increased high-quality lead volume

Shortened sales cycles

Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

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Revenue Boost: A Marketing Podcast - Conquering the Retail Media Space: Strategies for Emerging and Established Brands
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11/10/24 • 26 min

In this episode of Revenue Boost: A Marketing Podcast, titled Conquering the Retail Media Space: Strategies for Emerging and Established Brands, host Kerry Curran sits down with David Glaza, CEO and founder of Digits, a specialized retail media agency.
With years of experience helping brands navigate complex retail media landscapes, David shares actionable insights for both emerging brands breaking into major retailers like Target and established brands looking to maximize ROI across platforms. From mastering personalized promotions to leveraging co-branded programmatic ads and optimizing local media for regional grocers, David offers a comprehensive look at the strategies that drive long-term success in today’s fast-evolving retail media space.
Tune in to learn how brands of all sizes can conquer the challenges and seize the opportunities within retail media networks.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

Increased high-quality lead volume

Shortened sales cycles

Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

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Revenue Boost: A Marketing Podcast - From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs
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11/07/24 • 22 min

In this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media.
As brands increasingly shift budgets from traditional platforms like Google and Meta to retail media networks (RMNs), managing campaigns across platforms like Amazon, Walmart, and Instacart has become both a challenge and an opportunity. Misha shares his insights from years of working with Fortune 1000 brands, discussing everything from the evolution of RMNs and the consolidation of ad tech to the strategic use of data for optimizing ad spend and improving market share.
Tune in to learn actionable strategies for navigating multiple networks, enhancing bid efficiency, and harnessing AI-driven tools to boost performance and streamline processes.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

Increased high-quality lead volume

Shortened sales cycles

Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

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"Retail media is the evolution of where media is going. Retailers have better data sets than most partners out there, and it's about taking all the greatness of marketing—data tied to actual conversions—and scaling it. The goal is personalization at scale, tied directly to sales, creating a seamless path to conversion while eliminating waste." —Mike Feldman

In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with retail media expert Mike Feldman, Head of Retail Media at VaynerMedia. Together, they explore how brands can leverage retail media networks (RMNs) to drive revenue and maximize customer engagement by tapping into one of the fastest-growing areas in digital marketing.
Mike takes us through the journey from retail media's early days to its current "Death Star" stage—where seamless access to data, smart automation, and media investment are all aligned to power growth like never before. He explains the benefits of retail data consolidation, offers a behind-the-scenes look at retail media’s rise, and discusses strategic tools that allow brands to personalize at scale and reduce ad spend waste.
Tune in to hear about:
Retail Media’s Next Frontier: How data-first thinking and smarter media choices lead to better ROI
Winning Beyond Sponsored Products: Using creative, organic social insights, and video to engage customers and differentiate
Tools and Trends to Watch: From Amazon Marketing Cloud insights to social platform integrations, learn what will redefine the space next
For executives ready to tap into new strategies that move the needle, this episode delivers actionable insights for using retail media to optimize every stage of the customer journey.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

Increased high-quality lead volume

Shortened sales cycles

Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

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Revenue Boost: A Marketing Podcast - Collapsing the Funnel: How to Engage and Convert Customers with Speed and Scale
play

10/14/24 • 23 min

In this episode, we’re excited to welcome Vivian Chang, a direct-to-consumer expert who recently led the DTC function at Clorox, overseeing brands like Burt’s Bees and Brita.
Vivian shares her insights on transforming legacy CPG brands to connect with modern consumers through innovative DTC strategies, subscriptions, and digital marketing. She dives into the importance of collapsing the marketing funnel, using consumer insights, and leveraging omnichannel approaches to stay ahead of the competition.
If you’re looking to drive business growth and adapt to the fast-paced world of e-commerce, you won’t want to miss this conversation! Tune in for actionable strategies to elevate your brand and connect with customers in new, meaningful ways.

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

Increased high-quality lead volume

Shortened sales cycles

Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

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Revenue Boost: A Marketing Podcast - The New CMO Playbook: Aligning Expertise with Business Growth Goals
play

07/15/24 • 24 min

Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth!
In this episode, “The New CMO Playbook: Aligning Expertise with Business Growth Goals,” host Kerry Curran welcomes Erica Seidel. Erica shares her unique perspective on recruiting and nurturing top-tier marketing talent that drives revenue growth. This episode is packed with actionable insights on scaling your marketing team and aligning your marketing expertise with business growth goals.
Join us as Erica and Kerry explore how today's CMOs can bridge the gap between strategy and execution, ensuring marketing has a critical seat at the strategic planning table. Whether you're aiming to double your company's revenue or scale sustainably, this conversation is a must-listen. Let's dive in!

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

Increased high-quality lead volume

Shortened sales cycles

Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

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Revenue Boost: A Marketing Podcast - Winning Every Stage: A Sales Framework for Sustainable Revenue Success
play

01/30/25 • 27 min

To connect with Paul Wilson go to: [email protected]

https://www.massivegrowthpartners.com/

Winning Every Stage: A Sales Framework for Sustainable Revenue Success

“You can't scale a business if the CEO is involved in every new business pitch. Transitioning from founder led sales to a team driven approach is essential for sustainable growth. It's not just about delegating.

It's about empowering your team, showcasing their expertise and building trust with prospects. When a client sees a collaborative team approach, they feel confident they're hiring a company, not just a single leader.

This shift not only frees up the CEO to focus on strategy and thought leadership, but creates a scalable sales process that drives long-term revenue success. That's a quote from Paul Wilson and a sneak peek at today's episode.

Hi there. I'm Kerry Curran, business growth consultant, industry analyst, and host of Revenue Boost, a marketing podcast where we discuss smart strategies that drive revenue growth for all businesses.

Founder-led growth is all the buzz today, but what do you do when it's time to scale? In this episode, Winning Every Stage: A Sales Framework for Sustainable Revenue Success. I'm joined by sales expert, Paul Wilson, founder of Massive Growth Partners, who shares his proven framework for scaling revenue with a team-driven sales approach. We discuss how CEOs can transition from founder-led sales to a scalable process that empowers their teams to drive growth.

Paul's actionable insights provide a roadmap for winning at every stage of the sales process. So whether you're a CEO, sales leader or marketer, this episode is packed with strategies to drive sustainable revenue success. Let's go!

Kerry Curran, RBMA (00:01.166)

So, welcome, Paul. Please introduce yourself and tell us all about your background and expertise.

Paul (00:07.675)

Thanks, Kerry. Great to be here today. I’m Paul Wilson. I have over 20 years of experience as part of an executive team running sales and marketing.

I joined a company when it had 40 people, and we grew to 750 people, from $4 million to $75 million, through a successful acquisition. I then moved to RKG, a small search marketing agency in Charlottesville, Virginia, where we grew from $5 million to $30 million over three years and sold the company to Merkle.

Five years ago, I started a consulting firm helping CEOs of early-stage digital agencies and software companies grow revenue and scale their businesses. I focus on teaching a process called Winning Every Stage of the Sales Process, which emphasizes qualifying leads and defining your ideal customer profile (ICP). Who is your ideal customer? How do you qualify them? How do you conduct a discovery process? How do you leverage your learnings into the presentation? And how do you close more revenue?

Kerry Curran, RBMA (01:22.38)

Excellent, thank you! I’m excited to speak with you today. Fun fact for our listeners—Paul was my longtime boss and mentor. He taught me a lot of what I know and is responsible for much of my success. So, thank you, Paul! We’re excited to have you on.

As you mentioned, you speak with a lot of CEOs today. What are you hearing from them? What business challenges are they facing? What do they need—whether they realize it or not? What are they asking for?

Paul (01:58.053)

Right. When I speak to CEOs, one of the most common things I hear is, "I've been leading sales. How do I step out of it and still have the company grow and prosper?"

When they’re used to running every aspect of the business, it’s manageable at 5, 10, or even 15 people. But if they want to scale to 50 or 100 people and grow revenue from a few million to $15, $20, or $50 million, they need to put a process in place to scale.

They’ll ask me, "How do I do that? How do I develop a go-to-market plan? How do I step back while staying involved in thought leadership and key client relationships, while letting sales be handled by someone else?"

When I ask them about their sales performance, like "What are the top three reasons you win a new client?" or "What are the top three reasons you lose?", many CEOs don’t have clear data. So, I often start engagements by analyzing their sales data—why they win, why they lose—and reviewing recorded sales pitches. One of the great things about Zoom and Teams is that presentations are recorded, so you can analyze them.

What I often find is that sales calls aren’t conversations—they’re one-sided pitches. Sellers aren’t uncovering information or asking open-ended questions to understand the client’s real needs.

So, to answer your question, CEOs want t...

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How many episodes does Revenue Boost: A Marketing Podcast have?

Revenue Boost: A Marketing Podcast currently has 68 episodes available.

What topics does Revenue Boost: A Marketing Podcast cover?

The podcast is about Branding, Marketing, Management, Lead Generation, Cmo, Dei, Podcasts, Brand Strategy, Business Development, Business Growth, Sales and Business.

What is the most popular episode on Revenue Boost: A Marketing Podcast?

The episode title 'Data-Driven Revenue Growth: Leveraging First-Party Data and CRM for Smarter Lifecycle Marketing Engagement' is the most popular.

What is the average episode length on Revenue Boost: A Marketing Podcast?

The average episode length on Revenue Boost: A Marketing Podcast is 28 minutes.

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Episodes of Revenue Boost: A Marketing Podcast are typically released every 3 days, 2 hours.

When was the first episode of Revenue Boost: A Marketing Podcast?

The first episode of Revenue Boost: A Marketing Podcast was released on Jun 28, 2024.

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