Conquering the Retail Media Space: Strategies for Emerging and Established Brands
11/10/24 • 26 min
In this episode of Revenue Boost: A Marketing Podcast, titled Conquering the Retail Media Space: Strategies for Emerging and Established Brands, host Kerry Curran sits down with David Glaza, CEO and founder of Digits, a specialized retail media agency.
With years of experience helping brands navigate complex retail media landscapes, David shares actionable insights for both emerging brands breaking into major retailers like Target and established brands looking to maximize ROI across platforms. From mastering personalized promotions to leveraging co-branded programmatic ads and optimizing local media for regional grocers, David offers a comprehensive look at the strategies that drive long-term success in today’s fast-evolving retail media space.
Tune in to learn how brands of all sizes can conquer the challenges and seize the opportunities within retail media networks.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.
One of the biggest challenges?
Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.
Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.
To grow revenue, companies must excel across four critical stages:
✅Awareness: They must have heard of you
✅Affinity: They must like you and believe you can solve their challenges
✅In-Market: They must be ready to buy
✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal
At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:
Increased high-quality lead volume
Shortened sales cycles
Improved close rates
I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.
I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.
Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
In this episode of Revenue Boost: A Marketing Podcast, titled Conquering the Retail Media Space: Strategies for Emerging and Established Brands, host Kerry Curran sits down with David Glaza, CEO and founder of Digits, a specialized retail media agency.
With years of experience helping brands navigate complex retail media landscapes, David shares actionable insights for both emerging brands breaking into major retailers like Target and established brands looking to maximize ROI across platforms. From mastering personalized promotions to leveraging co-branded programmatic ads and optimizing local media for regional grocers, David offers a comprehensive look at the strategies that drive long-term success in today’s fast-evolving retail media space.
Tune in to learn how brands of all sizes can conquer the challenges and seize the opportunities within retail media networks.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.
One of the biggest challenges?
Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.
Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.
To grow revenue, companies must excel across four critical stages:
✅Awareness: They must have heard of you
✅Affinity: They must like you and believe you can solve their challenges
✅In-Market: They must be ready to buy
✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal
At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:
Increased high-quality lead volume
Shortened sales cycles
Improved close rates
I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.
I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.
Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
Previous Episode
From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs
In this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media.
As brands increasingly shift budgets from traditional platforms like Google and Meta to retail media networks (RMNs), managing campaigns across platforms like Amazon, Walmart, and Instacart has become both a challenge and an opportunity. Misha shares his insights from years of working with Fortune 1000 brands, discussing everything from the evolution of RMNs and the consolidation of ad tech to the strategic use of data for optimizing ad spend and improving market share.
Tune in to learn actionable strategies for navigating multiple networks, enhancing bid efficiency, and harnessing AI-driven tools to boost performance and streamline processes.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.
One of the biggest challenges?
Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.
Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.
To grow revenue, companies must excel across four critical stages:
✅Awareness: They must have heard of you
✅Affinity: They must like you and believe you can solve their challenges
✅In-Market: They must be ready to buy
✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal
At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:
Increased high-quality lead volume
Shortened sales cycles
Improved close rates
I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.
I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.
Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
Next Episode
Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth
In this episode of Revenue Boost: A Marketing Podcast, titled "Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth," we explore the power of LinkedIn for B2B revenue growth with Indrek Põldvee from B2BGrowth. Drawing from years of expertise focused exclusively on organic LinkedIn content optimization, Indrek shares valuable insights on crafting an effective organic strategy to drive brand engagement, enhance personal branding, and ultimately fuel business growth.
Indrek and Kerry discuss the answers to questions like: How can I increase the visibility of my LinkedIn posts? What are the best strategies to gain more LinkedIn followers organically? What is the ideal frequency for posting content on LinkedIn? How often should I post on LinkedIn to grow my follower base? What types of content perform best on LinkedIn for higher engagement and impressions? How do I optimize my profile or page to attract more followers?
Discover the strategic questions every business should consider before investing in LinkedIn, learn best practices for profile optimization, and explore proven techniques for producing high-impact, consistent content. Whether you’re a business leader, marketer, or entrepreneur, this episode provides actionable advice to maximize your LinkedIn presence and turn connections into measurable results.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.
One of the biggest challenges?
Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.
Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.
To grow revenue, companies must excel across four critical stages:
✅Awareness: They must have heard of you
✅Affinity: They must like you and believe you can solve their challenges
✅In-Market: They must be ready to buy
✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal
At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:
Increased high-quality lead volume
Shortened sales cycles
Improved close rates
I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.
I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.
Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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