
Balancing Art, Science, and Leadership in Retail: A Conversation with Deirdre Fitzgerald
10/10/24 • 44 min
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Discover the compelling journey of Deirdre Fitzgerald, President of International for Knitwell Group, as she takes you through her inspiring career in retail. From her initial days at Bloomingdale's through her transformative experiences at New Balance, Deirdre's path is marked by pivotal moments that shaped her into the leader she is today. Tune in to hear how a passion for retail blossomed from her background in English literature to her dynamic roles across cosmetics and men's apparel confirmed her calling in this vibrant industry.
Unearth the delicate interplay of art and science that defines retail merchandising today. Deirdre shares her expertise on balancing intuition with data-driven insights, offering a fresh take on making informed product and consumer decisions. As traditional training programs like Bloomingdale's fade, we explore new strategies for nurturing talent and the critical role of localization in global markets. Discover the unique challenges faced by merchants and the evolving role they play in shaping the future of retail.
Gain strategic insights into navigating the retail landscape with a focus on consumer behavior, inventory management, and the balance between online and brick-and-mortar experiences. Deirdre generously imparts career advice, underscoring the importance of long-term thinking, effective leadership, and embracing failure as a powerful learning tool. Highlighting the value of mentorship and team development, she emphasizes the significance of personal growth, continuous learning, and the strength of individual relationships. Join us as we wrap up with Deirdre's refreshing perspective on leadership, life inspirations, and the camaraderie that fuels success in this ever-evolving industry.
Biography: DEIRDRE FITZGERALD
Deirdre FitzGerald is the President of International for KnitWell Group a dominant portfolio of women’s specialty retail brands including Ann Taylor, Chico’s, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market, that together generate more than $6 Billion in sales annually. In her role Deirdre leads the development and implementation of growth strategies designed to expand the value and reach of the brands through strategic partnerships domestically and internationally.
Previously, Deirdre served as President of the Talbots brand, an iconic American apparel retailer with more than 500 stores across the United States as well as an online business that together generate more than $1.2 billion in sales annually. As President, in partnership with her leadership team, she created stability amidst the pandemic and restored financial growth and profitability to the brand.
Prior to Talbots, Deirdre spent seven years with New Balance where she served as the Executive Vice President of Global Apparel and Licensing. In her role she led the transformation of the Global Apparel design, Innovation, Product management, Merchandising, and Licensing teams, resulting in a period of unprecedented growth and profitability.
Earlier in her career Deirdre spent nearly a decade with the Talbots brand, ultimately serving as the Executive Vice President and General Merchandise Manager for Talbots and she also served as the Head of Men's Apparel at J. Crew and in various merchandising roles at Brooks Brothers. Deirdre began her career at Bloomingdales’ where she completed their executive training program.
Deirdre is committed to supporting women and is a member of the Global Board of Directors for Dress for Success, an organization dedicated to empowering women. She is also on the Advisory Board for the Hingham Historical Society and the Board of Directors for Repurpose for a Purpose.
Deirdre holds a BA in English Literature from Hamilton College.
Profile:
https://www.linkedin.com/in/deirdre-fitzgerald-25653b8/
Discover the compelling journey of Deirdre Fitzgerald, President of International for Knitwell Group, as she takes you through her inspiring career in retail. From her initial days at Bloomingdale's through her transformative experiences at New Balance, Deirdre's path is marked by pivotal moments that shaped her into the leader she is today. Tune in to hear how a passion for retail blossomed from her background in English literature to her dynamic roles across cosmetics and men's apparel confirmed her calling in this vibrant industry.
Unearth the delicate interplay of art and science that defines retail merchandising today. Deirdre shares her expertise on balancing intuition with data-driven insights, offering a fresh take on making informed product and consumer decisions. As traditional training programs like Bloomingdale's fade, we explore new strategies for nurturing talent and the critical role of localization in global markets. Discover the unique challenges faced by merchants and the evolving role they play in shaping the future of retail.
Gain strategic insights into navigating the retail landscape with a focus on consumer behavior, inventory management, and the balance between online and brick-and-mortar experiences. Deirdre generously imparts career advice, underscoring the importance of long-term thinking, effective leadership, and embracing failure as a powerful learning tool. Highlighting the value of mentorship and team development, she emphasizes the significance of personal growth, continuous learning, and the strength of individual relationships. Join us as we wrap up with Deirdre's refreshing perspective on leadership, life inspirations, and the camaraderie that fuels success in this ever-evolving industry.
Biography: DEIRDRE FITZGERALD
Deirdre FitzGerald is the President of International for KnitWell Group a dominant portfolio of women’s specialty retail brands including Ann Taylor, Chico’s, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market, that together generate more than $6 Billion in sales annually. In her role Deirdre leads the development and implementation of growth strategies designed to expand the value and reach of the brands through strategic partnerships domestically and internationally.
Previously, Deirdre served as President of the Talbots brand, an iconic American apparel retailer with more than 500 stores across the United States as well as an online business that together generate more than $1.2 billion in sales annually. As President, in partnership with her leadership team, she created stability amidst the pandemic and restored financial growth and profitability to the brand.
Prior to Talbots, Deirdre spent seven years with New Balance where she served as the Executive Vice President of Global Apparel and Licensing. In her role she led the transformation of the Global Apparel design, Innovation, Product management, Merchandising, and Licensing teams, resulting in a period of unprecedented growth and profitability.
Earlier in her career Deirdre spent nearly a decade with the Talbots brand, ultimately serving as the Executive Vice President and General Merchandise Manager for Talbots and she also served as the Head of Men's Apparel at J. Crew and in various merchandising roles at Brooks Brothers. Deirdre began her career at Bloomingdales’ where she completed their executive training program.
Deirdre is committed to supporting women and is a member of the Global Board of Directors for Dress for Success, an organization dedicated to empowering women. She is also on the Advisory Board for the Hingham Historical Society and the Board of Directors for Repurpose for a Purpose.
Deirdre holds a BA in English Literature from Hamilton College.
Profile:
https://www.linkedin.com/in/deirdre-fitzgerald-25653b8/
Previous Episode

Global Retail Development from Concept to Market: A Conversation with Liza Amlani
Ever wondered how a global retail strategist balances the fine line between human touch and cutting-edge technology? Join us as we sit down with Liza, the dynamic co-founder of Retail Strategy Group, to uncover secrets from her illustrious career spanning iconic brands like Harrods, Ralph Lauren, and Nike. From her early dreams in fashion design to her pivotal roles in buying and marketing, Liza's journey is a masterclass in perseverance and adaptability. Discover her unique approach to retail that prioritizes meaningful change over mere noise, and learn how her extensive travels and global experiences have shaped her visionary outlook.
In this episode, we dive into the nitty-gritty of Liza's career milestones, from navigating failures like a sleepwear line at Club Monaco to mastering the art of customer service and brand localization. Gain valuable insights into building and testing retail trends, and understand the crucial balance between listening to customer feedback and maintaining fundamental business practices. Whether you're a seasoned professional or an aspiring entrepreneur, Liza's candid reflections offer a treasure trove of lessons and strategies for success in the ever-evolving retail landscape.
But there's more—Liza opens up about the unique challenges faced by women of color in the retail industry and the importance of diversity and inclusion. Hear her inspiring stories of overcoming discouraging advice and transforming negative feedback into powerful motivation. With organizations like the Women of Color Retail Alliance playing a pivotal role, Liza emphasizes how diverse recruitment practices can drive business performance and innovation. Don't miss this empowering conversation that not only highlights Liza's professional achievements but also her passion for promoting a more inclusive and dynamic retail industry.
Liza's Bio:
Liza Amlani is the Principal and Co-Founder of Retail Strategy Group. The firm works with retailers and brands, helping them improve profitability and organizational effectiveness.
Clients span apparel, footwear, luxury, retail tech, and more. Liza is a respected voice and is cited in Forbes, Bloomberg, Chain Store Age, The Wall Street Journal, The New York Times, Sourcing Journal, and Footwear News.
Liza has been recognized by Rethink Retail as a “Top Retail Expert of 2024.” This honor is given to a select group of experts chosen from a group of 400 nominees.
Before founding Retail Strategy Group, Liza was the merchandising expert in Accenture’s retail strategy practice. Before that, she spent 20+ in retail with companies including Ralph Lauren, Club Monaco, Sporting Life and more.
She brings a wealth of global insight to her clients given the number of countries in which she has resided – Liza has moved 29 times in her life from Canada to the UK to Africa. Today, New York City is home as she teaches at the renowned Fashion Institute of Technology.
https://www.linkedin.com/in/lizaamlani/
Next Episode

Fostering Innovation in a Modern Retail Organization: A Conversation with Andy Laudato
Curious about what it takes to stay ahead in the fast-paced world of retail and technology? Andrew Laudato, COO of Vitamin Shoppe, joins us to uncover the secrets behind his transformative career journey, from pivotal college decisions to navigating dynamic roles at major retailers like Bath & Body Works and Pier 1 Imports. Tune in to hear how Andrew's passion for people-oriented work and his strategic moves across industries have shaped his approach to leadership, innovation, and community building in the ever-evolving retail landscape.
We've got an insightful exploration of building robust IT infrastructures that keep retail businesses agile and competitive. Discover how transitioning from monolithic structures to composable architecture is akin to piecing together a versatile Lego set, enabling retailers to scale and adapt quickly to new technologies. Andrew shares the vital strategies of data visualization and enterprise design that are crucial for maintaining stability and security while fostering innovation. You'll learn why avoiding hardcoding is essential for flexibility and how a strategic enterprise architect plays a pivotal role in retail evolution.
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Biography:
Andrew Laudato is the Executive Vice President and Chief Operating Officer of The Vitamin Shoppe, a leading health and wellness retailer. In this role, he leads operations across e-commerce, information technology, enterprise project management, supply chain, strategic sourcing, quality, and commercialization. Passionate about the fusion of people, process, and technology, Andrew is a recognized leader in digital transformation.
Andrew joined The Vitamin Shoppe in January 2019 as EVP, Chief Technology and Supply Chain Officer. Since then, he has spearheaded the launch of a new technology-driven retail format, introduced personalization initiatives, and improved process efficiency across the supply chain. His efforts earned him a promotion to COO in January 2020.
Before his tenure at The Vitamin Shoppe, Andrew served as Chief Information Officer at Brookdale Senior Living and spent 16 years as CIO at Pier 1 Imports, where he directed technology transformation across all business areas. He began his career at L Brands, a common starting point for many retail veterans.
Andrew is a member of the CNBC Technology Executive Council, the New York City CIO Executive Council, and an executive board member of George Mason University’s Center for Retail Transformation. He also serves on the board of Lideranca, a small business focused on diversity, equity, and inclusion. A past Chair of the National Retail Federation’s CIO Council, Andrew was recognized by the NRF in 2016 for his outstanding contributions to the retail industry.
https://www.linkedin.com/in/andrewlaudato/
Retail Relates - Balancing Art, Science, and Leadership in Retail: A Conversation with Deirdre Fitzgerald
Transcript
So I'm excited for you guys . I know Paul is going to be on mute for part of this , but I'm excited to
Richhave Deirdre on Retail Relates today .
GauthamI'm looking forward to this conversation , which is it's always good to see someone who's risen up through the ranks , always with a merchandising focus and
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