The Future of Retail Media: Lessons from 2024

01/02/25 • 38 min

In this episode of Retail Media Moguls, host Stuart Adamson revisits some of the most insightful discussions with industry leaders in retail media.Together, they:

Delve into the importance of understanding shopper needs and how retailers can leverage vendor insights to shape their retail media strategies.
Explain the effectiveness of mobile display advertising, particularly in reaching consumers in rural areas, and the growing significance of programmatic channels.
Discuss the role of data-driven insights in personalizing marketing efforts, emphasizing how retailers can utilize purchase behavior to create targeted campaigns.
Examine the challenges and opportunities in the European retail media landscape, highlighting the fragmentation and varying maturity levels across different markets.
Highlight the innovative use of in-store media, such as digital screens and audio, to enhance customer experience and drive sales.
Consider the evolving measurement tools available for brands to track the effectiveness of their retail media campaigns, including cloud-based solutions and attribution models.
Explore how partnerships and collaboration with brands can foster trust and transparency, ultimately leading to more effective retail media strategies.

This episode is packed with valuable insights and practical advice for anyone looking to navigate the dynamic world of retail media. Tune in to discover how these industry experts are shaping the future of retail marketing!Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

In this episode of Retail Media Moguls, host Stuart Adamson revisits some of the most insightful discussions with industry leaders in retail media.Together, they:

Delve into the importance of understanding shopper needs and how retailers can leverage vendor insights to shape their retail media strategies.
Explain the effectiveness of mobile display advertising, particularly in reaching consumers in rural areas, and the growing significance of programmatic channels.
Discuss the role of data-driven insights in personalizing marketing efforts, emphasizing how retailers can utilize purchase behavior to create targeted campaigns.
Examine the challenges and opportunities in the European retail media landscape, highlighting the fragmentation and varying maturity levels across different markets.
Highlight the innovative use of in-store media, such as digital screens and audio, to enhance customer experience and drive sales.
Consider the evolving measurement tools available for brands to track the effectiveness of their retail media campaigns, including cloud-based solutions and attribution models.
Explore how partnerships and collaboration with brands can foster trust and transparency, ultimately leading to more effective retail media strategies.

Previous Episode

From Store to Digital: Kingfisher's Omnichannel Retail Media Journey

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Dany Satine, Group Head of Retail Media and Digital Platforms at Kingfisher PLC. Dany shares insights into Kingfisher's retail media journey, from pandemic-driven digital acceleration to building data-driven omnichannel capabilities across multiple European markets.Throughout the episode, Dany and Stuart explore:

Kingfisher's evolution from traditional retail to an innovative marketplace model
Building and scaling retail media networks across multiple European markets
Leveraging first-party data for enhanced campaign performance
Balancing in-store and digital retail media opportunities
The challenges and opportunities of international retail media expansion
Future developments in retail media technology and customer data activation

With over 14 years of experience in digital product strategies and e-commerce initiatives, Dany brings valuable insights from his roles at renowned organisations like Booking.com and his current position leading Kingfisher's retail media transformation.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Next Episode

Community First: Cycle Gear's Guide to Specialty Retail Success

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Stevan Popovich, President and Chief Retail Officer of Cycle Gear, who reveals how transforming retail locations into community hubs drives customer loyalty, partnerships and business growth in the motorcycle industry.Throughout the episode, Stevan and Stuart explore:

How monthly bike nights create lasting customer relationships
The role of physical stores in building motorcycle communities
Why community engagement matters more than discounts
How specialty retail creates emotional connections
The future of community-driven retail experiences

Stevan has over 25 years of experience in specialty retail. He has led Cycle Gear’s transformation into a community hub for motorcycle enthusiasts, expanding it to 174 locations across 36 states.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest