Retail Media Moguls

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart is joined by Andreas Antrup, SVP of Partner Services at Zalando. Andreas shares insights into building Zalando's marketing services from the ground up, developing innovative partner-facing solutions, and leveraging data science to create a comprehensive retail media offering that serves over 50 million active customers across Europe.In this episode, Andreas and Stuart discuss:

• Zalando's journey from building data science capabilities to retail media innovation
• The evolution of partner services and marketplace development
• Building and scaling marketing solutions across multiple European markets
• Leveraging first-party data for customer-centric marketing
• The future of retail media and full-funnel marketing approaches
• Creative solutions and brand partnerships in fashion retail

As a 13-year veteran at Zalando, Andreas brings unique insights from building the company's data science capabilities from scratch to developing their comprehensive marketing services platform. His experience spans technical innovation, commercial development, and strategic partnerships in the European fashion e-commerce space.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

In this episode of Retail Media Moguls, host Stuart Adamson revisits some of the most insightful discussions with industry leaders in retail media.Together, they:

• Delve into the importance of understanding shopper needs and how retailers can leverage vendor insights to shape their retail media strategies.
• Explain the effectiveness of mobile display advertising, particularly in reaching consumers in rural areas, and the growing significance of programmatic channels.
• Discuss the role of data-driven insights in personalizing marketing efforts, emphasizing how retailers can utilize purchase behavior to create targeted campaigns.
• Examine the challenges and opportunities in the European retail media landscape, highlighting the fragmentation and varying maturity levels across different markets.
• Highlight the innovative use of in-store media, such as digital screens and audio, to enhance customer experience and drive sales.
• Consider the evolving measurement tools available for brands to track the effectiveness of their retail media campaigns, including cloud-based solutions and attribution models.
• Explore how partnerships and collaboration with brands can foster trust and transparency, ultimately leading to more effective retail media strategies.

This episode is packed with valuable insights and practical advice for anyone looking to navigate the dynamic world of retail media. Tune in to discover how these industry experts are shaping the future of retail marketing!Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
We’re nearing the end of the year, and what better time to relive some of the highlights and priceless insights we’ve had on the show this season? Today, we’ll be revisiting five of our special guests. So sit back, grab a cup of your favourite beverage, and listen in - it’s a countdown of the best episodes!
Before we meet our five guests, we want to give a heartfelt shoutout to our viewers and listeners. We wouldn’t have gotten this far without your support, and we promise to make next season even bigger and better (if that’s possible). JK 😅
Let’s now meet our guests for this show. The links to the original episodes are also provided just in case you want to come back later and take a listen.

• Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership [Episode Link]
• Colin Lewis, Advisor at Grace & Co [Episode Link]
• Anthony Bridges, Head of Platforms at Platform 195 [Episode Link]
• Kate Gleysteen, Director of Media at PDC Brands [Episode Link]
• Peter Bond, Strategic Partnership Acceleration Lead at Flywheel [Episode Link]

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode, Stuart is joined by Evan Hovorka, Vice President of Product and Innovation at Albertsons Media Collective. With extensive experience in retail media, Evan shares insights into how Albertsons is revolutionizing the space through technology innovation, in-house development, and multi-channel integration.Key topics discussed include:

• Albertsons' journey from third-party technology to in-house development
• Building and scaling a retail media network across 2,200+ stores
• Innovation in measurement and identity solutions
• Integration of in-store media with digital channels
• Balancing managed service and self-serve solutions
• The future of retail media technology and measurement

With over 17 years of experience at Target and now leading innovation at Albertsons Media Collective, Evan brings unique insights into the evolution of retail media networks and the technical challenges of scaling these solutions.Evan Hovorka is the Vice President of Product and Innovation at Albertsons Media Collective, where he leads the development of innovative retail media solutions. Prior to joining Albertsons, Evan spent 17 years at Target, where he played a crucial role in developing and implementing retail media strategies. His expertise spans product development, technology innovation, and retail media operations.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode, Stuart speaks with Juan Restrepo, Director of Digital and Retail Media Services at FEMSA, who reveals how they're building Latin America's most ambitious retail media network through their Retina Media platform.Key topics include:

• Building a 3,000-store digital screen network
• Leveraging data from 23 million loyalty members
• Using AI-powered demographic targeting
• Implementing sales-based campaign measurement
• Expanding across Mexico and international markets
• Developing omnichannel customer experiences

Juan brings 18 years of digital marketing expertise from roles at Google and Falabella to FEMSA's retail media transformation.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest