Retail Media Moguls

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Our guest today is Anthony Bridges, Head of Platforms at Platform 195, a retail media solution and marketing company. Join us as we discuss the importance of technology data and strategic planning in building successful retail media offerings. Anthony also highlights the importance of understanding the supply base, organization, and customers. The retail media touchpoints we cover include:

• Anthony’s career journey
• The role of technology in retail media
• Using retail media for incremental and bigger deals
• Retail media strategies to monetize audiences and data
• Is there a change in the channel mix based on audience extension?
• Three pieces of advice for retailers launching retail media campaigns

Anthony has built a career developing and launching digital media platforms at Tesco, Thomas Cook, and Accenture. Anthony is highly skilled across the full media product life–cycle, leading operational teams to achieve success. With a deep understanding of Mar–tech, he utilizes data and technology to help partners capture their value through innovative media solutions.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Jason Rivarola, Head of Performance Media and Marketing Technology at Hudson's Bay, Canada's iconic retailer. Jason brings a wealth of experience from both the brand side and the retail side, offering a unique perspective on retail media.
In this episode, Jason and Stuart discuss:

• Building and managing retail media networks
• Strategies for optimising retail media campaigns
• The importance of data and analytics in retail media
• Challenges and opportunities in the Canadian retail market
• The future of retail media and the impact of AI
  

Jason is a results-driven leader in marketing analytics and retail media strategy. Before joining Hudson's Bay, he held key positions at Adidas, where he gained valuable experience in leveraging retail media from the brand side.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, host Stuart Adamson welcomes Justin Sandee, Director of Commercial Development at bol.com. Justin shares insights into how bol.com is revolutionising the e-commerce sector through its innovative marketplace platform and retail media solutions.In this episode, Justin and Stuart discuss:

• bol.com's journey from e-commerce store to open marketplace
• Building a retail media network for a diverse range of sellers
• Leveraging technology to connect brands with local audiences
• The importance of transparency and data sharing in retail media
• Balancing retailer needs with brand objectives in a competitive market
• The future of retail media in the e-commerce and marketplace sectors

Justin brings a wealth of experience from his 20-year career spanning digital media, consultancy, and e-commerce. His journey from traditional digital advertising to pioneering retail media solutions offers valuable insights for brands, retailers, and media professionals alike.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Today's special guest is David Glaza, Founder and CEO of DIGITS Agency, a retail media services provider for omnichannel grocery retailers and brands. Join us as we discuss the challenges faced by regional grocers, the importance of data science in retail, and the potential for innovation in in-store marketing. David also provides advice on setting up a retail media department within a mid-level grocery store. If you're interested in learning about the future of retail media and how data science can drive sales, this podcast is a must-listen.Some additional topics that we cover include:

• The evolution of the Cartwheel app into Target Circle
• The challenge of transitioning funding from in-store marketing to digital activations.
• The balance between in-store and online sales for regional grocers
• The impact of audience targeting and the future of in-store digital media

David is the Founder and CEO of DIGITS Agency, an omnichannel retail media agency. DIGITS works directly with brands, retailers, and tech firms to modernise and get more out of retail media. It is the agency of record for a network of regional grocers platforms and is a retainer for big CPG. Previously, during his stint at Target, David also played a key role in developing the Cartwheel app into Target Circle, the largest loyalty program in retail media.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this special compilation episode, we close our second season with conversations with five industry leaders who have shared their invaluable insights, expertise, and predictions on the ever-evolving landscape of retail media. Join us as we explore the strategies and innovations shaping the future of retail advertising.Our featured guests in this episode include:

• Luis Pedro Martinez, Head of E-commerce for EssenceMediacom [Episode Link]
• Catalina Salazar, Retail Media and Advertising Expert at Wolt [Episode Link]
• Molly Hjelm, Retail Media and Ad Sales Trailblazer at Dollar General [Episode Link]
• Jason Rivarola, Marketing Analytics and Retail Media Strategy Leader at Hudson’s Bay [Episode Link]
• Greg Deacon, Vice President of Retail Media Groups and Business Development at Snappy Shopper [Episode Link]

These industry veterans share their experiences and insights on topics such as:

• Omnichannel measurement strategies
• Innovative approaches to local advertising in delivery apps
• Data-driven targeting and personalization in retail media
• Building and leveraging retail media technology
• The intersection of retail media and quick commerce

Whether you're a brand manager, a retail executive, or a marketing professional, this episode offers a wealth of knowledge to help you navigate the complex world of retail media and drive growth for your business.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest