Exploring Non-Endemic Partnerships in Retail Media with Jeroen Wagenaar of MediaMarktSaturn

03/07/24 • 31 min

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Jeroen Wagenaar, Head of Retail Media Consultancy (International) at MediaMarktSaturn, Europe’s leading consumer electronics retailer. Listen in as Jeroen delves into the strategies and growth of the company while emphasising the importance of data, transparency, and integration across all channels. He also touches on non-endemic partnerships, innovation in digital advertising, and their plans for expansion.Here are some additional talking points from our conversation:

How sponsored ads impact ROI for retail partners
Increasing integration of retail media across campaigns and channels
A need for strategic alignment and long-term perspective in retail media
Communication strategies that focus on problem-solving, not selling products

Jeroen is an experienced Head of Marketing who has worked in retail and e-commerce for over ten years at MediaMarktSaturn and Cool Blue. He has a proven track record in driving business growth in fast-paced, agile, and dynamic environments. He is used to working for and with A-brands in a highly result-driven culture while managing over 2,000 campaigns on an annual basis.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

How sponsored ads impact ROI for retail partners
Increasing integration of retail media across campaigns and channels
A need for strategic alignment and long-term perspective in retail media
Communication strategies that focus on problem-solving, not selling products

Previous Episode

Innovations in In-Store Retail Media: A Conversation with Kayla Winstead, VP of Retail Media at Hy-Vee

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Kayla Winstead, VP of Retail Media at Hy-Vee, a super-regional grocer based in the Midwest that offers everything from groceries to prescription refills under one roof. Join us as we explore key retail media touchpoints, including personalised experiences, data collection, in-store innovations, and tracking metrics. Kayla highlights the importance of data and personalisation in retail media and the potential for innovation in in-store marketing. Some other points we touch on include:

The role of user-generated content (UGC) in retail media
Using data to enhance customer experience
Ramping in-store media with audio, demos and sampling, and POS marketing
Working out the economics of in-store radio

As the Vice President of Retail Media at Hy-Vee, Kayla leads her team with a fervent dedication to reshaping the landscape of food retail. Her background is rooted in project management and strategic planning within the technology sector, and she has honed her skills in team dynamics, executive correspondence, and organisational expertise.Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest

Next Episode

Measuring Success: The Importance of Retail Media Analytics with David Pollet of Incremental

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is David Pollet, CEO at Incremental, who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future.Here are some additional talking points from our conversation:

Omnichannel retail media solutions
How CTV is changing the game
Understanding fragmentation with retail media networks and how that impacts measurement
Why David isn’t going to miss analytical cookies

David is the CEO of Incremental, and is hailed as a trailblazer in the retail media measurement space. He has experience running and founding SaaS businesses that help marketers gather usable insights and data. Until 2022, he was CRO of Cross Screen Media, where he was responsible for accelerating the growth of the business. Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest