Dunkin’ Runs on Digital - Brandy Blackwell, Dunkin' Brands

08/21/20 • 51 min

3 Listeners

Restaurants Reinvented: Putting Growth Back on the Menu

Hear how Dunkin’ is brewing its digital and delivery strategy during a global pandemic (hint: It's not a light roast) with the original off-prem diva, Brandy Blackwell.
Jen Kern talks with Brandy about her restaurant marketing journey—how she went from an early off-prem pioneer at a local tex-mex chain to driving delivery and key digital strategies at global coffee/breakfast icon.
Brandy explains how Dunkin’ is adapting its business model to fit the changing needs of customers during a global pandemic (more delivery and curbside options, better functionality on its app and a renewed focused on maintaining relationships with loyal customers) and dissects the numbers from its recent earnings call and Q2 performance.
After nearly tripling the number of delivery locations, adding curbside options, and improving app functionality—Dunkin' is not slowing down anytime soon with Brandy on board. From prioritizing team, culture, and franchise relationships to keen financial acumen and business grit, Brandy & Dunkin' are running full speed ahead.
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Resources:
Brandy on Twitter & LinkedIn
Dunkin' JOY Run
Dunkin' JOY on IG + Dog Toys Tijuana Flats
McAlister’s Deli

Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands

Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands

Previous Episode

Pushing for a Better Customer Experience - Donna Josephson, Corner Bakery

The plan was for Donna Josephson to be a stay-at-home mom. But when Chick-fil-A recruited her for a grassroots marketing and training role that plan quickly dissipated. Now, five restaurant brands later, she’s the Chief Marketing Officer of Corner Bakery.

In this episode of Restaurants Reinvented, Jen Kern interviews Donna about her atypical entry into the industry, the lessons she’s learned about teamwork, and how Corner Bakery is adapting its business model to facilitate good customer experience during a pandemic.

Donna also explains the importance of marketing and operators/franchisees working closely together, while pushing for new ideas others might not think possible. She stresses the value of cross-functional teams and for marketers to embrace all aspects of the operation - from product R&D to interior design. Key Resources:
Donna on Twitter & LinkedInApplebee's Wendy's McAlisters's Deli Fazoli's

Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands

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Restaurants Reinvented: Putting Growth Back on the Menu - Dunkin’ Runs on Digital - Brandy Blackwell, Dunkin' Brands

Transcript

Jen Kern: [00:00:00] Good afternoon, everyone. This is Jen Kern. Welcome back to Restaurants Reinvented. Really excited today to be joined by Brandy Blackwell. She is the Director of New Business Delivery and Catering at Dunkin Brands. Hi Brandy.

[00:00:37] Brandy Blackwell: [00:00:37] Hi, Jen. Thanks for having me.

[00:00:39] Jen Kern: [00:00:39] So really excited to get the show started, and I'd like to say let's set the table for our gue