Episode 27: To Specialize or Not To Specialize - That is the Question

02/02/23 • 9 min

Last week, Tom tackled what niche and what service is best. Spoiler alert! There is no best niche or service. However, you might want to do certain things based on where you are at in your business. Listen to Episode 26: Best Niche - Best Service to get the details. You can find it at remotemillionaires.com/podcast

In today's episode of The Remote Millionaires Podcast, Tom talks about specialization and whether or not you should do it. But first, what is specialization? It's when you focus on a specific industry or service. Example: We help dentists get more patients, or we specialize in SEO only. Some people do both by offering SEO only to Dentists.

The usual advice you’ll hear is you should definitely specialize. People say. “The riches are in the niches.” You’ll even hear stories of professional athletes used as examples.

But in David Epstein’s fantastic book ‘Range - Why Generalists Triumph in a Specialized World’ he shows that many more top successful people in their fields DID NOT SPECIALIZE when they were younger. They specialized late in life and became the best.

What does this have to do with starting and growing a remote digital marketing agency? Tune in to this episode to find out.

If you're interested in building a Digital Agency, join the Remote Millionaires Program. Go to: https://remotemillionaires.com/

“Go easy on yourself. Give yourself plenty of time to achieve your goals. Forget the idea that you're going to have a million-dollar business in 30 days. More than likely, it's not going to happen unless you're exceptional.”

- Tom Gaddis

In This Episode:

What is specialization? When should you specialize?
Why being a generalist is a better idea when you're just starting out
Success tips for aspiring entrepreneurs

And much more...

Resources:

Range by David Epstein: https://davidepstein.com/the-range/
If you prefer a video version, subscribe to the Remote Millionaires YouTube channel: https://youtube.com/@remotemillionaires
Remote Marketing Agency Owners by Offline Sharks & Remote Millionaires: https://offlinesharks.com/group
Remote Millionaires Application: https://remotemillionaires.com/apply
Here's an Insane Offer for Just $1: https://offlinesharks.com/onedollarplus

Connect with Tom Gaddis:

Website: https://remotemillionaires.com/
Facebook: https://web.facebook.com/remotemillionaires

Instagram: https://www.instagram.com/remotemillionaireslifestyle/

The usual advice you’ll hear is you should definitely specialize. People say. “The riches are in the niches.” You’ll even hear stories of professional athletes used as examples.

What does this have to do with starting and growing a remote digital marketing agency? Tune in to this episode to find out.

If you're interested in building a Digital Agency, join the Remote Millionaires Program. Go to: https://remotemillionaires.com/

- Tom Gaddis

In This Episode:

What is specialization? When should you specialize?
Why being a generalist is a better idea when you're just starting out
Success tips for aspiring entrepreneurs

And much more...

Resources:

Range by David Epstein: https://davidepstein.com/the-range/
If you prefer a video version, subscribe to the Remote Millionaires YouTube channel: https://youtube.com/@remotemillionaires
Remote Marketing Agency Owners by Offline Sharks & Remote Millionaires: https://offlinesharks.com/group
Remote Millionaires Application: https://remotemillionaires.com/apply
Here's an Insane Offer for Just $1: https://offlinesharks.com/onedollarplus

Connect with Tom Gaddis:

Website: https://remotemillionaires.com/
Facebook: https://web.facebook.com/remotemillionaires

Instagram: https://www.instagram.com/remotemillionaireslifestyle/

Previous Episode

Episode 26: Best Niche - Best Service

Today's episode covers the answer many aspiring entrepreneurs have been asking. It may come in different forms, but it always comes down to “what is the best niche to target when you're trying to build a remote digital marketing agency, and what is the best service to offer?” Here's the short answer–there is no magic niche or service.

In today's episode of The Remote Millionaires Podcast, Tom explains why he does not exactly believe in the magic of niches. But he talks about the key to building a successful remote business (or any business for that matter). Tom has seen the success of many students inside the Remote Millionaires Program, so there's data to support the information he shares today. He also describes what he means by The Power of ONE. So, whether you're new in the digital marketing world or have tried different niches but have yet to gain traction, this episode can guide you in the right direction.

If you're interested in building a Digital Agency, join the Remote Millionaires Program. Go to: https://remotemillionaires.com/

“There is no magic niche. There is no magic service. Achieving success–building a remote digital marketing agency–comes down to systems and processes, and most importantly, doing the revenue-producing activity of prospecting and selling potential clients every day.”

- Tom Gaddis (1:54 Polished Video)

In This Episode:

Things to consider when choosing a niche
How to pick which service to offer (activity-based vs. results-based services)
What is The Power of ONE?

And much more...

Resources:

If you prefer a video version, subscribe to the Remote Millionaires YouTube channel: https://youtube.com/@remotemillionaires
Remote Marketing Agency Owners by Offline Sharks & Remote Millionaires: https://offlinesharks.com/group
Remote Millionaires Application: https://remotemillionaires.com/apply
Here's an Insane Offer for Just $1: https://offlinesharks.com/onedollarplus

Connect with Tom Gaddis:

Website: https://remotemillionaires.com/
Facebook: https://web.facebook.com/remotemillionaires
Instagram: https://www.instagram.com/remotemillionaireslifestyle/

Next Episode

Episode 28: 5 Tips to Handle Prospects That Don't Respond

Have you experienced the frustrations of being ignored or perhaps hearing crickets when you reach out to prospects? If that's the case, how do you deal with it? Do you just give up and walk away? Do you keep trying? What's a better way to handle prospects that don't respond to your DMs, calls, or emails? How do you motivate prospects to respond?

As you know, prospecting is a revenue-producing activity you should consistently do if you want to build and grow your digital marketing business. So you have to learn how to deal with unresponsive prospects.

In today's episode of The Remote Millionaires Podcast, Tom answers the same question from one of his listeners, Sharon. Listen up as he shares five tips to handle prospects that don't respond.

If you're interested in building a Digital Agency, join the Remote Millionaires Program. Go to: https://remotemillionaires.com/

“For the most part, the amount of deals you close is going to depend on the amount of following up your doing and the consistency with which you're doing the revenue-producing activity of prospecting.”

- Tom Gaddis

In This Episode:

Tip #1: Stop selling and start trying to help
Tip #2: Use multiple outreach methods
Tip #3: Connect with people they would respond to
Tip #4: Use an on-off approach
Tip #5: Close their file

And much more...

Resources:

If you prefer a video version, subscribe to the Remote Millionaires YouTube channel: https://youtube.com/@remotemillionaires
Remote Marketing Agency Owners by Offline Sharks & Remote Millionaires: https://offlinesharks.com/group
Remote Millionaires Application: https://remotemillionaires.com/apply
Here's an Insane Offer for Just $1: https://offlinesharks.com/onedollarplus

Connect with Tom Gaddis: