The Art of Social Media for Business and a Blueprint for Social Success

10/09/24 • 28 min

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses. Peg shares some great stories about working with social media legend Guy Kawasaki.
Navigating today’s social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic nature of X (formerly Twitter) to the standout linking features of Pinterest, we explore how each platform can serve your business needs. Discover how early influencer access on new platforms fuels rapid growth, and learn why LinkedIn could be the key to connecting with your audience in meaningful ways.
Consistency, quality engagement, and patience are your allies in the quest for social media success. With Peg’s expert advice, we offer a blueprint that emphasizes timeless principles over fleeting trends. From repurposing content creatively to building an email list and a robust website presence, this episode provides actionable strategies for long-term success. Don't miss out on Peg’s valuable tips, including the Pinterest 5x5 Power Up program, designed to keep your content visible and engaging. This episode is your ticket to mastering social media marketing for small businesses with a unique flair.
The Pinterest 5x5 Power Up program

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Previous Episode

Unlocking Email Marketing Success in 2024

In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling offers. The discussion also covers overcoming email deliverability challenges and using platforms like LinkedIn for newsletter distribution. Tune in for actionable advice to excel in email marketing.
Visit Cat's web site for more tips on email marketing in 2024

00:00 Introduction to Email Marketing in 2024
00:23 Meet Our Expert: Cat Valverde
01:01 The Evolution of Marketing Channels
01:47 Success Stories in Email Marketing
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07:26 Challenges and Solutions in Email Marketing
10:36 Building and Maintaining Your Email List
19:00 Innovative Tips and Final Thoughts
20:13 Conclusion and Resources

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Visit Robyn's web site to learn more about her advertising strategies to succeed on Amazon.

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Remarkable Marketing Podcast - The Art of Social Media for Business and a Blueprint for Social Success

Transcript

Eric Eden00:00:59.179

Welcome to today's episode . Today , we are talking about the art of social media and , in particular , the art of social media for small businesses , and we have a great guest to help us talk through this today , peg Fitzpatrick . Welcome to the show .

Peg Fitzpatrick00:01:14.319

Thank you for having me . I'm super excited to be here .

Eric Eden