How do Marketers Avoid Doing Things Higgledy-Piggledy? Have an Integrated Marketing Approach, Move Away from Random Acts of Marketing
03/19/24 • 14 min
In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.
00:14 Sue's Journey: From Big Firms to Fractional CMO
01:00 The Power of Strategic Marketing and Sales Synergy
01:08 Achieving Remarkable Results: A Case Study
06:58 The Importance of Consistency and Teamwork
10:36 Advice for Winning in 2024: Fundamentals of Marketing
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Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.
00:14 Sue's Journey: From Big Firms to Fractional CMO
01:00 The Power of Strategic Marketing and Sales Synergy
01:08 Achieving Remarkable Results: A Case Study
06:58 The Importance of Consistency and Teamwork
10:36 Advice for Winning in 2024: Fundamentals of Marketing
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - How do Marketers Avoid Doing Things Higgledy-Piggledy? Have an Integrated Marketing Approach, Move Away from Random Acts of Marketing
Transcript
Welcome to today's episode . Our guest today is Sue . She is a fractional CMO and has been working in marketing for over 30 years . Welcome to the show .
Eric EdenHey Eric . Thanks so much for having me .
Eric EdenSo , before we jump into the remarkable story you have to share with us today , why don't you
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