A Founder Story so Powerful it Propelled a Company to Over $100 Million and an IPO
03/14/24 • 14 min
In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers extensively in his book. A key part of the conversation centers on Wong's work with Borealis Foods, a food tech company creating affordable, healthy food options aimed at combating malnutrition. He shares a compelling story about gaining support from celebrity chef Gordon Ramsey by highlighting the company's mission, emphasizing the power of storytelling in marketing. The episode dives deep into the principles of building a strong personal brand, including the importance of authenticity and finding one's unique positioning in the market. Wong advises individuals to focus on understanding themselves and owning their narratives, stressing that successful personal branding is rooted in genuine self-presentation. Tune in to discover how crafting a great founder story isn't just a marketing strategy—it's a way to change lives.
00:29 Henry Wong's Journey in Marketing and Business
01:22 The Power of Personal Branding
01:53 A Success Story: Marketing with a Mission
05:42 The Impact of Personal Branding on Individuals
09:33 The Essence of Personal Branding and Authenticity
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Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers extensively in his book. A key part of the conversation centers on Wong's work with Borealis Foods, a food tech company creating affordable, healthy food options aimed at combating malnutrition. He shares a compelling story about gaining support from celebrity chef Gordon Ramsey by highlighting the company's mission, emphasizing the power of storytelling in marketing. The episode dives deep into the principles of building a strong personal brand, including the importance of authenticity and finding one's unique positioning in the market. Wong advises individuals to focus on understanding themselves and owning their narratives, stressing that successful personal branding is rooted in genuine self-presentation. Tune in to discover how crafting a great founder story isn't just a marketing strategy—it's a way to change lives.
00:29 Henry Wong's Journey in Marketing and Business
01:22 The Power of Personal Branding
01:53 A Success Story: Marketing with a Mission
05:42 The Impact of Personal Branding on Individuals
09:33 The Essence of Personal Branding and Authenticity
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
The Marketing Secret to Building a Billion-Dollar Franchise Empire
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07:09 Marketing Strategies for Franchise Success
10:16 John Hewitt's Philosophy on Life and Business
12:28 Final Thoughts and Advice for Marketers
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Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
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11:36 Advice for Aspiring Marketers and Content Creators
13:48 The Long Road to Success: Building a Personal Brand
15:57 The Impact of Podcasting and Looking Ahead
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
Remarkable Marketing Podcast - A Founder Story so Powerful it Propelled a Company to Over $100 Million and an IPO
Transcript
Welcome to today's episode . Our guest today is Henry Wong . He is an author , a speaker and has an extensive career in marketing . Welcome to the show .
Henry WongHey , thanks very much for having me on , Eric .
Eric EdenWe appreciate you joining us today . I understand you have a great story for us , but
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