What High Impact Marketing Strategies Allow Experts to Earn $1 Million a Year?

04/21/24 • 30 min

How do experts get paid what they are worth for their advice? In this episode, our guest, Ann Carden, a successful marketing leader and CEO of an attraction marketing and media agency, shares her experience and strategies in helping clients build high-end, premium businesses.
She discusses the importance of strategic marketing, including online positioning to eliminate competition and scalable speaking to reach and engage high-value clients. Ann shares stories about how she has helped entrepreneurs 10X their business and get paid $1 Million a year.
Additionally, she outlines her approach to hosting high-impact marketing strategies, such as virtual events and mansion retreats, to drive significant revenue growth and establish authority in the industry. The conversation also covers critical aspects of client engagement, premium branding, and creating lucrative offers, highlighting the significance of quality over quantity in business practices.
Expert in You
Ann's Podcast - Expert in You
00:17 Unveiling the Secrets to High-End Business Success
01:39 Mastering Marketing: Strategies for Premium Client Acquisition
03:05 The Power of Scalable Speaking and High Impact Marketing
05:24 Revolutionizing Revenue: The Art of High-Value Virtual Events
09:17 Building a Premium Brand: Strategies for Standing Out
21:32 Simplifying Sales: The Key to Premium Pricing
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In this episode, Michael 'Buzz' Buzinski shares a project he is particularly proud of, where he rebranded and reframed the services of a fractional CFO for construction companies, which significantly increased the CFO's revenue by 5X. Buzz explains the importance of simplifying and systemizing marketing messages and offers advice on creating compelling marketing frameworks. He stresses the need for clear, concise, and engaging messaging that resonates with target audiences, demonstrating how this approach has led to substantial growth for both his clients and his own firm. Buzz concludes with an offer to help listeners build their own marketing frameworks, emphasizing the transformational impact of effective marketing and branding.
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Next Episode

What are the Secrets to Having a Successful Youtube Channel?

This episode features Atiba De Souza, a marketing expert specializing in video content, as he shares his journey and insights on leveraging video marketing for businesses, Atiba discusses the importance of storytelling and educating clients through video, highlighting his early entrance into the tech and marketing world by building a search engine in 1996. He shares successful video marketing campaign examples. The discussion also delves into the evolution of YouTube and its significance for businesses post-pandemic, emphasizing the platform's growing importance due to its vast search intent database and Google's emphasis on video content. Atiba advises on the importance of understanding the audience, consistency in posting, and setting clear objectives for using YouTube, whether for monetization or business growth. He cautions against seeing YouTube merely as a repository for videos, stressing the strategic approach required for success. The conversation wraps up with encouragement for businesses to embrace video marketing to differentiate themselves in the market.

00:18 The Journey of a Video Marketing Superman

01:08 Showcasing Success: Memorable Marketing Campaigns

04:59 The Power of Video Content and Audience Engagement

06:58 Exploring the Future of YouTube and Video Marketing

10:26 Podcasting's New Era: Embracing Video

14:18 Consistency: The Key to YouTube Success

18:02 Understanding YouTube's Impact on Business

21:43 The Long Game: Patience in Building Your Channel

24:54 Final Thoughts on Video Marketing

Send us a Text Message, give feedback on the episode, suggest a guest or topic

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Remarkable Marketing Podcast - What High Impact Marketing Strategies Allow Experts to Earn $1 Million a Year?

Transcript

Eric Eden00:00:59.360

Welcome to today's episode . Our guest today is Anne . She is a marketing leader who runs her own agency . She's an author . She's a speaker . Welcome to the show .

Ann Carden00:01:13.120

Hey , thanks so much , Eric . It's great to be here with you .

Eric Eden00:01:16.000

So , before we jump into a story about some of the best ma