How to make your customers love you & your online program

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RESOURCES MENTIONED:

8 Phases of a Numinous Launch guide

Eventable

Calendaly + Here’s how to schedule through Calendly & here’s how to limit group booking sizes

ClickSend

SimpleTexting

Salesmsg

TextMagic

TRANSCRIPT:

If you already read our 8 Phases of a Numinous Launch guide, you know that launches aren’t over after enrollment closes.

You’ve done all the hard work to get new customers, clients, or members. Now it’s time to love up on them, so that they fall in love with YOU, they transform their lives, and want to keep coming back for more!

1. If you want a successful online program, your customers need to actually go through the program & do the work...

No matter how amazing, life-changing, mind-altering & badass your online course or membership is, it’s never going to succeed if your customers don’t go through the program.

With so many thought leaders and influencers creating online programs these days, and with all of the valuable content that people are giving away for free on webinars, Youtube, Instagram, Facebook Live... most of us are getting an onslaught of information and inspiration from every direction.

While this is great in so many ways, it really sucks that your customers can very easily be distracted from ever doing a single part of your program. (Who out there has joined a membership and then never ever logged into the membership portal?? It can’t just be me...)

This is a recipe for cancellations & refund requests. AKA losing those clients you worked so hard to secure.

And you won’t get the testimonials and case studies that you deserve... if only all the people who signed up would have just friggin’ consumed your content & did the work. (Seriously, they’re missing out).

Luckily there are solutions to this popular problem. And today we’re sharing the best tools for making sure people fully show up to your program!

LET’S GO THROUGH A FEW OF OUR FAVORITES: EVENTABLE

Eventable is an online tool that allows you to easily reach customers through their calendars. It only takes a minute to add your live broadcast (with the date, time, and link) to your Eventable account, and then it’s one simple click for your audience to see your events on their calendar. You can choose which audience sees the event, too, so you can broadcast your event to people in your program or people who haven’t joined yet.

How does this help your online program?

As Marie Forleo loves to say: “If it’s not scheduled, it’s not real."

If your live broadcasts are not on your program participants’ calendars, do you really expect them to show up? If you’ve been in the online program game for a while, you probably already know the answer: nope!

Most people aren’t likely to add events to their calendar right away (I know I‘m guilty of this sometimes!). Even if they’re really excited to attend your live broadcast, if the responsibility rests on them to remember the date/time/link for it, they’re likely to lose track of it in the chaos of their daily lives.

Don’t put this responsibility in their hands.

Make it EASY & mindless for them to know when & where your broadcasts are, and people will be way more likely to show up for them.

TEXT MESSAGE CAMPAIGNS

Using a text-messaging service to send notifications, alerts, and reminders to your customers can significantly increase their participation in your program.

There are a ton of great text-messaging services out there, but some of our favorites are...

ClickSend: This is our go-to site for sending bulk text messages to program members. It’s easy to integrate with other platforms like Eventable, so you can streamline your process of a...