Astrologer Robin Langford joins Sam to talk about the astrology of 2022 that business owners need to know, so you can plan your launch dates with confidence.

Download the workbook & see the show notes here: https://thedirtyalchemy.com/blog/episode-89

The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business.

Learn more here: https://regenerativebusinesscreationlab.com

Link to uncut episode on YouTube: https://youtu.be/kDlawwf7oTc

If you’re like most online business owners, your business started with just you.

You doing the writing and you creating the graphics. You building your website, setting up your marketing strategy, figuring out how to create a Facebook ads campaign, and managing your social media accounts. You acting as customer service and bookkeeper and tech support.

And this could have gone on for years, with you doing everything.

Eventually, this shifts. You make enough consistent revenue or get enough clients to hire some help. And you now have a team.

But does that mean you’re actually allowing people to help you as much as they can once you build your team?

In my experience... No.

When I first started managing online course launches, I had a team of 10 to delegate to. Every capacity filled: Admin, customer service, copywriter, graphic designers, community manager, tech support...

With a team this size, and with everyone in their niche role, you would think it would be easy to delegate. But in the middle of a launch, in the middle of all the chaos and last minute changes, and even in the months during planning in the pre-launch phase...

I would tell myself things that I later realized were extremely common among multi-talented online entrepreneurs:

“I can do it better myself.”“It would take me less time to do it myself than to teach someone how to do it... so I’ll just do it.”

(These are lies that were holding me back, by the way)

Usually there are areas so outside of your expertise as a business owner that you can easily delegate them. Maybe the tech and graphics aren’t your strong suit so you delegate those every 👏 single 👏 time 👏. But there are usually 1 to 2 areas that you’re pretty good at, maybe even great at, that you’re putting off delegating to other people because of the learning curve or impatience.

I’m here today to tell you that: THIS IS HOLDING YOU BACK!

“Amazing things happen when you start focusing primarily on what you do best and eliminate or delegate the rest.” - Michael Hyatt

As humans, there are a lot of things we’ll do to procrastinate on the hard or uncomfortable stuff. We’ll avoid things that could take us to the next level and free up our time, because we don’t want to do them ourselves, and we’re too afraid to let someone else do them...

(And I know it can be hard to let go of all the extra work when your self-worth is attached to being busy or a hard worker or a hustler. But reminder: you’re worthy because you’re alive.)

Maybe you think I’m going too much into this. But understanding why you’re not delegating certain tasks, or why you’re choosing to do everything yourself, is important.

This is the difference between you being an employee of your business, and you being the badass powerful CEO your business.

You need to know that, yes, your employees won’t be able to do certain things as well as you can in the beginning.
It will take them longer to do it.
It’ll take time to teach them how to do it.
And it will take you time to correct them and fix errors.

But the time you put into delegating and teaching is not wasted. It’s an investment.

An investment in a future where your team supports you and is even better at tasks than you are.

Can you believe in that potential?

Each time you teach a member of your team to do something you usually do yourself, you’re buying future time. You’re buying time for yourself when you don’t have to do that thing anymore. Buying time to do you things that only you can do, things that will up level your business.

Like...

Creating the vision, connecting with the soul of your business, opening up potentials & portals of expansion...

...while your team ensures your business runs smoothly.

Does delegating seem more like it’s worth it now?

Good. Now, let’s get on to how we actually do it.

So how do you actually delegate?

1. First you have to commit to it.

Every time a task comes up that’s not in your zone of genius, commit to delegating it. Even when you don’t feel like it.

Start with those super common repetitive tasks that you don’t like doing. This will free up your time and energy to delegate more of your business, and it will free up more and more of your time for more important things - whether that’s a time for your business, travel, or just playing with your tarot deck.

2. Write out or record instructions.

Create step-by-step instructions that are documented and can be referred to again and again. This can be in a Google Doc, this can be with Loom — any tool you want to use that will physica...

SHOW NOTES:

Maslow’s Hierarchy of Needs: https://www.simplypsychology.org/maslow.html

How to Enchant Your Audience & Put Them Under Your Spell: https://thedirtyalchemy.simplecast.com/episodes/006-enchantment

Keep the conversation going!

Instagram: @thedirtyalchemy

www.thedirtyalchemy.com

Music: Gaena by Blue Dot Sessions is licensed under a Attribution-NonCommercial License.

The Planets (summary):

Sun:

The sun aligns with the energy of consciousness, well-being, confidence. This is the planet that can help you with strengthening a positive sense of self and purpose in life. It’s also the ruler of vitality and health.

Colors: gold & yellow

Day: Sunday

Symbols and offerings: incense or essential oils like amber, cinnamon, and citrus fruits. Tiger’s eye, citrine, and gold. If you want to offer food or drink, start with sun tea (that’s tea that’s been steeped in the sun’s heat), cider, orange juice, and sunflower seeds.

Moon:

The moon holds the energy of the unconscious, emotions, and the soul. It’s perfect for magic that increases psychic intuition, feminine energy, and happy home life.

Color: white

Day: Monday

Symbols and offerings: eucalyptus, amethyst, quartz, salt water, any kind of milk, edible flowers, and seafood. Because the moon controls the tides, she is very connected with all things from the sea.

Mercury:

Mercury rules communication (including writing and speaking skills, and branding), technology, and travel. Mercury is also associated with fast cash & marketing, so that’s fun ;)

Color: orange

Day: Wednesday

Symbols and offerings: lavender, carnelian, jasper, honeysuckle, and any adaptogen. If offering food, offer coffee, tea, wine, bread, and olives

Mars:

Mars is the planet for motivation, beating the competition, and sex. For lighting a fire under your ass and going after what you want.

Color: red

Day: Tuesday

Symbols and offerings: garnet, red aventurine, and ruby. And any spicy food, like cayenne, chili powder, and ginger.

Venus:

Venus rules love, enchanting your attractiveness/desirability, and being charming and irresistible. She also rules artistry and success in creative endeavors. She’s the planet most associated with luxury, so if you’re interested in high ticket sales, she can help you with that.

Color: pink

Day: Friday

Symbols and offerings: roses and rose quartz, fancy perfumes, red wine, chocolate, and all foods lush and fancy

Jupiter:

Jupiter loves laughter, fun, and community.

Color: blue

Day: Thursday

Symbols and offerings: sapphire, turquoise, blue agate... plus plants like oak, chestnut, nutmeg. And expensive food and drink like fine whiskey and roasted meats.

Saturn:

Saturn rules the energy of law, reality, karma, fear, and mastery.

Color: black

Day: Saturn

Symbols and offerings: vetiver, lead, obsidian, and poisonous plants like belladonna and nightshade

TRANSCRIPTIONS:

Planetary Magic.

If you don’t know what that is, planetary magic is working with the planets to assist in our desired outcomes & desired realities here on earth.

Since ancient times, humans have worshiped the visible planets as deities, as gods and goddesses. You can imagine a time where there was no artificial lighting and the night sky was full of stars. Us as humans had a very real, and very meaningful relationship with the sky.

The stars move for the most part, together as one. But the planets, as you look in the sky, moved seemingly on their own volition. They had a mind of their own, a spirit of their own.

Shamanic practices would allow these ancient societies to commune with the energies of the planet. To know their essence. Their nature. Their desires.

And they would use these very large energies to empower what they wanted in their lives. To find more love, to build wealth, to expand psychic abilities, to protect their family.

This is very much a part of our human ancestry. Our evolution. We may have lost touch with our disconnection with the natural world & our disconnect from the night sky. But it is something immediately accessible (and something I’ve loved using myself). SO I’m so happy to be talking about this with you today.

In Planetary magic, each planet has its ow...

SHOW LINKS:

Download the FREE 8 Phases of a Numinous Launch guide: https://www.thedirtyalchemy.com/phases

Get 2 Hours to Launch: the project plan template for a magical launch without the burnout: https://thedirtyalchemy.com/2-hours-to-launch

Keep the conversation going!

Instagram: @thedirtyalchemy

www.thedirtyalchemy.com

www.facebook.com/thedirtyalchemy

TRANSCRIPT

Hey there, magical business owners.

The question I have for you today is: Do you feel like your online launches have you on a roller coaster of burn out?

If you’ve ever launched an online course, program, or membership before... you probably answered yes.

Because launches can be insanely stressful. Something as simple as “I have this amazing idea that will absolutely change people lives!” morphs into a 3 month project with hundreds of hours of writing and webpage creation and video production... and that’s only for the course promotion!

That doesn’t even include the backend of a launch -- delivering the program, giving live Q&A calls, managing an online community, and whatever else you are planning on doing within the program to blow your customers minds.

If launching is a significant part of your business’ revenue, then you know it’s kind of like childbirth. (I have not birthed a child by the way, but the stories from my mama friends goes a little like this -- When you’re in the middle of another wave of contractions you may swear that you will NEVER do this ever EVER again. But then a few months later with your beautiful baby in your arms, you’re already thinking about the name of your next one.

In the middle of your launch, making last minute changes to an email going out to a whole bunch of people in just a few minutes... you may be feeling haggard. Exhausted. And just fucking done. Desperate to find another business model than an online business reliant on quarterly or monthly online program launches.

And trust me, you don’t want your next launch to have all that negative energy when your awesome new product is just barely out in the world.

So today, I’m sharing a tool that I use to make launches more in the flow for the businesses we work with.

It’s called the 8 Phases of a Numinous Launch, and I think it’s a total game-changer. It completely rewrites the story of launches being a time for high anxiety, burnout, and turnover rates.

And by turnover rates, I mean the fact that you can’t keep people on your team because you’re burning them out expecting them to be “on” 24/7 during launches.

All of these things are actually preventable. The main reason why they happen for so many businesses is that most business owners only look at and prepare for HALF of an online launch... and without the other half you will continue with an endless cycle of push, push, push! burn out.

The 8 Phases of a Numinous Launch uses the phases of the moon to help guide you toward a launch with built-in time to evaluate your progress, congratulate yourself and your team on hard work, and have time to rest and decompress. And I think you’ll find that building these into your launch in an organized way can actually make your launch bigger and way more successful than you believed possible, because you and your team will be coming to the table with way more energy, excitement, tapped into your juicy magic, and able to do the hard work.

If you want this all written up for you go to thedirtyalchemy.com/phases And grab my 8 Phases guide, totally free.

From my own experience and the experiences of the businesses I work with, I know this can be a deeply transformative tool that can save you so much time, energy, and stress.

Whether you lead moon circles, or you only know about the moon from 4th grade science class and randomly staring up into the sky, most of us know that the moon cycles from new to full and back again.

The cycles of Nature were once inherent in our culture and somatically known by every member of society.

Decades of electric lighting in our homes, heating and cooling to buffer from the weather, and global shipping of food & any item under the sun, this has all divorced us from nature and our deep connection to her cycles.

But if you’re listening to this podcast then you are most likely already making strides to connect your body, mind, and spirit back to our earth and sky.

When we base our online launches on the cycles of Nature, we give ourselves and our teams what is truly need...

Hey everyone! Welcome to business as a magical practice. This is our very first episode together so I wanted to set some expectations and share a little bit about me.

My name is Sam Garcia & I run Dirty Alchemy Digital Marketing - www.thedirtyalchemy.com - a digital marketing agency for magical businesses... And I’m also co-founder of Living Earth Systems - www.livingearthsystems.com - a regenerative agriculture design & education firm on the North Shore of Maui.

That being said... I live on a 170 regenerative agroforestry project on Maui so you may hear roosters crowing every few minutes, heavy wind, and all sorts of fun things that happen to be a part of off-grid living.

So if you’re here, you are most likely a magical person who owns a magical business. You’re spiritually oriented but still grounded in the material plane. You’re not just sitting on a meditation cushion 24/7 Thinking that you can chant your way to success. But you also know that your magical practices, your spiritual practices make a very real impact on your business and your life.

At Dirty Alchemy we work with multiple 6 And seven-figure online businesses solely in the spiritual and occult space and I’ve seen time and again the “miracles" and totally unexpected success that come from fusing business with the invisible cords that are uniting us all.

And as business owners we hold the power. Our work to integrate our conscious and unconscious, to heal ourselves, to clear karmic patterns and decide on better beliefs, all of this impacts our business. But you already know that.

So on this podcast will be exploring how our magical practices impact our business, but also how our business and work in the world impact our soul evolution and spiritual growth. Business in and of itself as a magical practice.

Most spiritual business owners know their spiritual practice impacts their business. That’s why you have your morning routine and meditation practice and you listen to the podcasts and read the books. But business has been, in my experience, more profound in my growth than any 40 day kriya or soul re integration session.

It’s in the extreme discomfort of sales and putting myself out there and doing all the things in not that much time that has shown me magic and torn me apart to emerge as a more powerful version of myself.

And as a digital marketer I can’t deny the mirroring of spells and copywriting. When you’ve put your full self into something, and vulnerable emotions in your sales funnel, when you’ve publicly revealed yourself for all to see and judge and have thoughts about... That’s when you step into the fire. That’s when your spiritual practice is truly birthed into the world.

Business in our modern world is so different than it once was. You really can’t go anywhere without being marketed to, by being influenced, and as our businesses become more of an outpouring of ourselves, the money we make becomes a very different thing... it means something totally different.

And we’ll be diving into all of this over time.

And going back a little further -- I got into marketing a decade ago with the intention of learning how to do it all for myself for some unknown future business that I would own. But on the way it became my business. I found a deep deep love for it. Perhaps the stars align that my mercury dominant astrology chart pulled me to unquestionably mercurial vocation -- Internet marketing.

But what I believe from my core is that good tools need to be in the hands of people doing good work. The money, the business strategy, the success, the recognition, the platform. All of this needs to be given to you. Taken by you. That’s so what drives me. Good people doing good work for The good of all. And being wildly compensated in the process. Sound good?

I’m so excited to start this conversation with you. I have some really fun guests lined up and lessons planned so that every week we are taking strides forward towards our vision, our desires, and the desires we don’t even have the courage to have yet.

So I’ll leave you with that.

Remember to subscribe to this podcast to get notified about new episodes every week. And share with anyone else that is opening up to using business as a magical practice.

And I’d love to talk with you directly so head over to Instagram - I’m @thedirtyalchemy for daily tips & behind the scenes.

Aloha.

Music: Gaena by Blue Dot Sessions is licensed under a Attribution-NonCommercial License.

The Regenerative Business Creation Lab is open now! Join our premium digital deep-dive for modern change-makers to install the Regenerative Business Framework into your business.

Learn more here: https://regenerativebusinesscreationlab.com