CORONAVIRUS Mini-Series #1 - Prof. Susan Michie & Prof. Jim McManus
03/05/20 • 21 min
In this Real World Behavioural Science special, Susan, Jim and I discuss how behavioural science can be used to help prevent the spread of COVID19 (Coronavirus).
Susan shares some of the insights from her recently published BMJ blog on using COM B to provide clear, effective and simple strategies to use to prevent the spread of infection. Jim provides some food for thought about using social psychology to try to slow the rate of transmission.
If you are a professional (or anyone else for that matter!), this podcast contains some helpful tips that could save lives. Big thank you to Susan and Jim for their time in sharing some great ideas on using behavioural sciences to limit the potential impact of Coronavirus.
Useful links:
Hertfordshire CC's Coronavirus social norms campaign toolkit (launching Friday 6th March): http://bit.ly/2PPFtim
Hertfordshire CC's Coronavirus FAQs: http://bit.ly/2TGlTq6
Prof Susan Michie's on behavioural science in the PH response: http://bit.ly/3ctIOxg
Prof Susan Michie's on using COM-B to reduce transmission: http://bit.ly/3cDqba6
In this Real World Behavioural Science special, Susan, Jim and I discuss how behavioural science can be used to help prevent the spread of COVID19 (Coronavirus).
Susan shares some of the insights from her recently published BMJ blog on using COM B to provide clear, effective and simple strategies to use to prevent the spread of infection. Jim provides some food for thought about using social psychology to try to slow the rate of transmission.
If you are a professional (or anyone else for that matter!), this podcast contains some helpful tips that could save lives. Big thank you to Susan and Jim for their time in sharing some great ideas on using behavioural sciences to limit the potential impact of Coronavirus.
Useful links:
Hertfordshire CC's Coronavirus social norms campaign toolkit (launching Friday 6th March): http://bit.ly/2PPFtim
Hertfordshire CC's Coronavirus FAQs: http://bit.ly/2TGlTq6
Prof Susan Michie's on behavioural science in the PH response: http://bit.ly/3ctIOxg
Prof Susan Michie's on using COM-B to reduce transmission: http://bit.ly/3cDqba6
Previous Episode
Dr Tim Chadborn (Head of Behavioural Insights & Evaluation Lead at Public Health England)
Dr Tim Chadborn is Head of Behavioural Insights and Evaluation Lead for Public Health England. He shares just a small amount of his 25 years of experience working in health, across the Department of Health, Health Protection Agency and on a partnership between the Ministry of Health and Botswana.
We chatted through Tim's vast experience from his work on the Family Nurse Partnership (https://fnp.nhs.uk/) supporting pregnant teenage women to his work in Botswana on HIV.
This led us to discuss the diversity in paths that have led people to work in Behavioural Insights and how this allows them to work in a multidisciplinary capacity, across behavioural economics, sociology, health psychology, research and more.
Tim shared some of the recent and current behaviour insights projects, such the marrying of large complex systems approaches and individual behavioural science, and the digital work on diet and obesity support and health checks e.g. letters, texts, videos in wait rooms and I.T. prompts.
Finally Tim shared some ideas on how to get into behavioural science, including some of the latest strategies and guides to come out, such as the Behavioural and Social Science Strategy (https://www.gov.uk/government/publications/improving-peoples-health-applying-behavioural-and-social-sciences).
Also, PHE have just released another guide for local government called Achieving Behaviour Change available at: https://www.gov.uk/government/publications/behaviour-change-guide-for-local-government-and-partners.
Thanks for listening and please do share and leave feedback on the podcast!
Next Episode
CORONAVIRUS Mini-Series #2 - Prof. Susan Michie & Prof. Jim McManus
Recorded 11th March 2020
Jim McManus and Susan Michie join host, Stuart King, for another discussion on using behavioural science to prevent the spread of the coronavirus.
Susan and Jim cover the importance of not just hand washing, but using tissues and cleaning surfaces as the virus is spread not just through physical contact, but through the air too.
The discussion also covers the impact of giving feedback to others to reinforce those preventative behaviours, as well as how we need to have a population mindset. Although you might not be at risk, you may be in contact with those who are. What can we do to protect those vulnerable people directly, and prevent over-stretching of the health services.
Mini-Series #3 has been recorded and will be released next week so stay tuned for more practical, evidence-based advice.
Susan Michie's BMJ article on avoiding shaking hands:
https://blogs.bmj.com/bmj/2020/03/10/should-we-wave-goodbye-to-the-handshake/
Susan Michie's BMJ article on behavioural strategies to prevent spread: https://blogs.bmj.com/bmj/2020/03/03/behavioural-strategies-for-reducing-covid-19-transmission-in-the-general-population/
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