Episode 7. Brand Voice Part 1: Build Your Nonprofit’s Brand Voice
01/29/24 • 23 min
How much does your fundraising copy impact your results?
Anna Koons, BDI Creative Content Manager, is sharing how effective fundraising starts with consistent, clear communications – and how you can make this happen at your organization, starting today!
In this episode, you’ll learn how to...
- Develop a style guide of copy mandatories for stronger fundraising
- Identify your organization’s unique brand voice
- Let go of details that don’t really matter when it comes to results
It’s critical to understand how well your brand voice and messaging strategy connect with your donors and prospective supporters. Listen now to learn how to take your fundraising copy to the next level and amplify your message for more impact today!
Episode Highlights:
- Copy mandatories: The building blocks of brand voice
- Nitty gritty questions to nail down your communication standards
- How and when to use people-first language (and why it’s important)
- Deciding on your tone – religious, urgent or donor-centric?
- Messaging matters: How tone of voice impacts results
- Do grammar rules make a difference? Maybe not...
- How to start building your nonprofit’s brand voice
- PLUS... The most controversial grammar rules in the world!
Connect with us!
- Connect with Katrina Williams: LinkedIn
- Connect with Anna Koons: LinkedIn
- Connect with BDI: Website | LinkedIn | Facebook | Instagram
Resources:
How much does your fundraising copy impact your results?
Anna Koons, BDI Creative Content Manager, is sharing how effective fundraising starts with consistent, clear communications – and how you can make this happen at your organization, starting today!
In this episode, you’ll learn how to...
- Develop a style guide of copy mandatories for stronger fundraising
- Identify your organization’s unique brand voice
- Let go of details that don’t really matter when it comes to results
It’s critical to understand how well your brand voice and messaging strategy connect with your donors and prospective supporters. Listen now to learn how to take your fundraising copy to the next level and amplify your message for more impact today!
Episode Highlights:
- Copy mandatories: The building blocks of brand voice
- Nitty gritty questions to nail down your communication standards
- How and when to use people-first language (and why it’s important)
- Deciding on your tone – religious, urgent or donor-centric?
- Messaging matters: How tone of voice impacts results
- Do grammar rules make a difference? Maybe not...
- How to start building your nonprofit’s brand voice
- PLUS... The most controversial grammar rules in the world!
Connect with us!
- Connect with Katrina Williams: LinkedIn
- Connect with Anna Koons: LinkedIn
- Connect with BDI: Website | LinkedIn | Facebook | Instagram
Resources:
Previous Episode
Episode 6. BDI’s 2023 Rewind: Top Fundraising Trends
Unwrap the top fundraising trends of 2023... and look forward to what’s coming next!
Katrina Williams and Maddie Lara from BDI’s Marketing team take us on a walk down memory lane. Tune in now for this rewind on the top trends and insights from the last year.
In this episode, you’ll dive deeper into 2023’s...
- Shifts in giving + surprising results in philanthropy
- Developments in AI + applications for fundraisers
- Trends in marketing + what we predict will be BIG in the new year
We’re also revealing the top 5 nonprofit fundraising articles of the year from BDI! Was your favorite in our best of the best? Listen now to find out...
Episode Highlights:
- What were the top trends in 2023?
- The year’s biggest headlines & fundraising news
- Results report: Declines and increases in giving
- New forms of fundraising: Text-to-give & TikTok
- 2023 trends in marketing
- New developments in AI and what it means for fundraising
- BDI Rewind: Top 5 nonprofit fundraising articles
- A special Christmas activity
- A GIFT for you... Write a review for a gift card!
Connect with us!
- Connect with Katrina Williams: LinkedIn
- Connect with Maddie Lara: LinkedIn
- Connect with BDI: Website | LinkedIn | Facebook | Instagram
Resources:
Next Episode
Episode 8. Brand Voice Part 2: The Healthy Tension Between Brand Style and Best Practice
What do you do when there’s tension between what you think your brand should sound like and fundraising best practices?
Anna Koons, BDI Creative Content Manager, discusses the balance between staying true to your nonprofit’s brand while still getting results – and why it’s a healthy dynamic to have.
In this episode, you’ll learn...
- How to handle tension between brand style and best practice
- When and when not to prioritize brand guidelines
- Why an outside perspective can be helpful
Both brand style and best practice are critical to connecting with your donors and prospective supporters. Listen now to learn how to balance the two for a strategy that stays true to your brand – while amplifying your message for more impact!
Episode Highlights:
- Copy mandatories: The building blocks of brand voice
- Nitty gritty questions to nail down your communication standards
- How to handle tension between creative mandatories and best practices
- When it might be okay to compromise on your standards
- What best practices should you implement to boost results
- How and when to use people-first language (and why it’s important)
- Do grammar rules make a difference? Maybe not...
Connect with us!
- Connect with Katrina Williams: LinkedIn
- Connect with Anna Koons: LinkedIn
- Connect with BDI: Website | LinkedIn | Facebook | Instagram
Resources:
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