Ep. 168 - How to amplify your brand with Esther Kiss
04/23/21 • 33 min
If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales.
Esther is the founder of the US based publicity and marketing agency, Born To Influence. She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of the top podcasts in the world.
In this episode, Esther shares her experience of going from marketing professional to publicist extraordinaire. We talk about some of the big-name clients she has worked with and how she has built on their existing marketing strategies to find the hook for media pitches.
We also discuss Esther’s insights into how you can position yourself so that media outlets want to talk to you by:
- Connecting your unique expertise with the trending topics in local and national news
- Using research studies to create your own engaging hook for your brand
- Podcasting to build your knowledge-leader status so that high profile collaborators want to take part
If you want to hear more, and to ask Esther any questions directly about her approach to building publicity, we’ll be live on LinkedIn this Friday 23 April at 3 pm. Simply visit my LinkedIn page to tune in.
About Esther
Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more credibility, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling authors about their publicity and marketing strategies. To learn more, go to: www.estherkiss.com
If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales.
Esther is the founder of the US based publicity and marketing agency, Born To Influence. She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of the top podcasts in the world.
In this episode, Esther shares her experience of going from marketing professional to publicist extraordinaire. We talk about some of the big-name clients she has worked with and how she has built on their existing marketing strategies to find the hook for media pitches.
We also discuss Esther’s insights into how you can position yourself so that media outlets want to talk to you by:
- Connecting your unique expertise with the trending topics in local and national news
- Using research studies to create your own engaging hook for your brand
- Podcasting to build your knowledge-leader status so that high profile collaborators want to take part
If you want to hear more, and to ask Esther any questions directly about her approach to building publicity, we’ll be live on LinkedIn this Friday 23 April at 3 pm. Simply visit my LinkedIn page to tune in.
About Esther
Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more credibility, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling authors about their publicity and marketing strategies. To learn more, go to: www.estherkiss.com
Previous Episode
Ep. 167 - How to get support for LinkedIn content creation
How much content have you shared on LinkedIn recently?
Do you struggle with coming up with ideas for posts or how to write those posts? Let me take the pain away! Find out in today's episode why you should think about outsourcing the content creation and take yet another thing OFF YOUR PLATE!
I have been working recently with a handful of clients on an ongoing basis. And I have to say, I absolutely love it.
What I like more is the impact I can see happening. When people are working consistently with me they are seeing improvements and are getting really good leads. We're talking four and five-figure leads.
I really get to know about the client and their business, and the type of people who are reaching out to them and the type of people we're trying to reach. So it's really exciting and fun.
Find out more about working with me on an ongoing basis here
Next Episode
Ep 169 - How to come up with content ideas for LinkedIn
How do you know what to post on LinkedIn?
How can you come up with ideas for content to market your business?
Tune into today’s podcast to find out!
This is something that a lot of people struggle with, and one of the reasons they hire me to help.
- This is your business network so try to keep it professional
- Be strategic – remember you want to win business on LinkedIn
- Keep yourself on a time limit – don’t get distracted and end up spending too long on your LinkedIn
Remember the four pillars of using LinkedIn –
- Building a valuable network
- Getting your LinkedIn Profile up to date
- Sharing content that helps your audience
- Using LinkedIn Messaging to build on your relationships
Read more here
The four parts to my LinkedIn framework Now, the first piece of good news is that you don’t have to do this a lot to get recognised on LinkedIn. So according to LinkedIn themselves, only 1% of people use LinkedIn, share content, or write posts on the platform at any given week.Make sure you share content that relates to your role – in this example, Sarah Doherty shares a personal story as well as lessons about personal finance
Start with thinking about all the questions you get asked by potential clients. Write them down on a piece of paper and then under each one, find sub-topics. Keep an eye out for articles or stories in the media to share that relate to your topics. Work on writing your posts with the purpose of serving your audience. Start conversations with your network and you WILL start to get leads and inquiries directly into your inbox.
If you need help coming up with a strategy for your LinkedIn content, then do reach out for a strategy session: https://louisebrogan.com/workwithme/
If you like this episode you’ll love
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