Raise Your Visibility Online

Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written word.

1. Start writing whatever’s on your mind, and you will eventually end up talking about what you want to talk about.
2. Use short, simple words and sentences.
3. Don’t use jargon or marketing terms.
4. Have one idea per paragraph and one main idea per post.
5. Have white space and multiple paragraphs.
6. Don’t use hashtags in your post; it is confusing.

Lynnaire is considered to be a top 20 international LinkedIn expert and works with clients globally to help them leverage the power of LinkedIn to achieve professional success. She is the author of 2 books about LinkedIn, one a best-seller, the other listed by BookAuthority as a top LinkedIn book of all time. She is a regular guest on podcasts worldwide and hosts her own events – masterclasses, LinkedIn lives and LinkedIn audio rooms.

Lynnaire is the founder of the Link∙Ability members site for those wanting to be successful on LinkedIn. Lynnaire and her team provide done-for-you and coaching/training services to individuals and companies globally.

Coming from a journalism and broadcasting background, Lynnaire has been a reporter, feature writer, magazine editor and copywriter for the majority of her career. She has written for industries as diverse as automotive, beauty, local authorities and not-for-profit. She founded her copywriting business, Word Wizard, in 2000 and began specialising in LinkedIn in 2016.

Lynnaire Johnston joins me to talk about how to write for LinkedIn. Especially with the rise in AI writing technologies, it’s important for people to understand the importance of human writers. While useful in some situations, AI writing is full of long sentences and far too much jargon. As Lynnaire says – reading it just makes her eyes glaze over.

The rising use of and reliance on AI writing will inevitably make people worse writers. But, especially on LinkedIn, using AI to write your posts and comments defeats the purpose of the platform. “We’re here on LinkedIn to develop relationships, get to know people, and build the know, like, and trust factor. So, how is AI going to help us do that if we are not communicating directly with our audience?”

If you’ve been turning to AI to help you write because you don’t know what to say, Lynnaire offers some great advice. Get your inspiration from your life and some of the things that happen to you; even carry a notebook around to take notes about your day. Then, just start to write. Even if you don’t know exactly what you want to write about, by writing about anything, you’ll eventually come to the point you want to make.

Lynnaire also shares the importance of consistent posting on LinkedIn. Honestly, it doesn’t matter what schedule you stick to. What matters is that you show up regularly. And, if you’re wondering how to become a better writer, Lynnaire says the best way to improve your writing is to read more.

How often do you post on LinkedIn? If you’re not consistent, what’s stopping you from posting regularly? Let me know in the comments on the episode page.

• The dangers of AI writing [7:30]
• How AI is going to make people worse writers [10:15]
• How to get started writing [14:00]
• Where to get the inspiration to write for LinkedIn [21:30]
• The importance of being consistent on LinkedIn [27:00]
• How to improve your writing [30:45]

Linkability the Book Business Gold

Find Lynnaire Johnston Online Follow Lynnaire Johnston on LinkedIn | YouTube

Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube

Ashley Leeds is the 15 minute man on LinkedIn. We discuss his background in sales, how he shares content ideas for LinkedIn and find out how his business grew from spending time helping his network on LinkedIn.

Want to uplevel your own LinkedIn?

Join me in Belfast on the 29th September - www.louisebrogan.com/one-day-workshop

Hannah Smolinski is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. Her experience working for one of the world’s largest accounting firms inspired her to make corporate expertise accessible to small business owners through fractional CFO services. She also hosts a YouTube channel with over 35,000 subscribers and uses the platform to help small businesses achieve financial success.

We have a good old dig into business, YouTube, video and so muchmore on this episode.

www.youtube.com/c/LinkedInwithLouise

WEBSITE: https://claracfo.com/

CONTACT INFO: [email protected]

YouTube https://www.youtube.com/c/claracfogroup

LinkedIn are introducing MORE new features - pinning comments is currently being rolled out. How can you use this to help your business?

We are currently looking for our next amazing client - could it be yoru company? If you have a team of five or more, work in B2B commerce or professional services such as legal, financial or HR, we want to support you.

We offer content marketing, LinkedIn company page management, training for your team and a monthly article which you can reuse on yoru website - bringing you more leads right to your door.

www.louisebrogan.com

I am going to be delivering a series of podcasts focusing on how law firms can leverage LinkedIn - this week, let's look at why, and dive into LinkedIn profiles.

Our boutique LinkedIn marketing agency offer done-for-you services for law firms. Contact [email protected] to find out more