Episode 57: Dr. Cheryl Robinson, ForbesWomen contributor, on the best ways to effectively pitch writers

11/11/20 • 51 min

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Listen in to a personal Q & A my team and I had with Dr. Cheryl Robinson, Founder of Ready2Roar, and Contributor at ForbesWomen. She is telling us all about the good, the bad, and the ugly pitches she has received and giving us advice on what is behind a great pitch. She provides us with the great perspective of what it is like being on the receiving end of pitches. You will be shocked to hear how many pitches she receives a month! Have you ever wondered what the media, or specifically writers, are looking for when they receive a pitch? What makes them read (or not read!) a pitch? And what should you include (or leave out!) of a pitch? Listen in to get all the juicy details straight from a writer herself! Not only is Dr. Cheryl a ForbesWomen contributor, she is also an international speaker, podcast host, creator of “Embrace the Pivot”, and founder of Ready2Roar. She has experienced many highs and lows being an entrepreneur. She takes all her experiences, learns from them and helps others bounce forward and embrace their pivots. Can’t wait for you to hear all the tips and advice straight from the source who is on the receiving end of our pitches! In this episode, you will hear: -Dr. Cheryl’s experience, education, and journey -Do’s and don’t for pitching -Insights into the structure of a good pitch -Her tips for being successful with PR Thanks so much for listening! Connect with Dr. Cheryl Robinson: Instagram: https://www.instagram.com/embracethepivot/ Linked In: https://www.linkedin.com/in/cherrob/ Podcasts: https://www.embracethepivot.org/podcasts.html https://anchor.fm/ummmnopodcast Website: embracethepivot.org Join Cheryl's media workshop on November 12th & Pivot With Legal Ease workshop on the 19th. More info can be found on embracethepivot.org/events If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @quotablemediaco. You can find and connect with me @quotablemediaco or https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Previous Episode

Episode 56: Rebrand Announcement!

Pollina PR is now Quotable Media Co! This episode is a little different from our normal episodes where I am either giving you business advice or having a guest on who shares their story and best tips. Today I am updating you on what’s been going on “behind the scenes” in my business! We have just completed a total rebrand- meaning the whole company has a whole new name and we have added new components to the business. We will still have the PR agency and this podcast, but we also have a digital platform and an online magazine which I am so excited about! Listen in to hear all about the how and why behind this total rebrand! In this episode, you will hear: -Why it was time for a total rebrand -What the rebranding process was like -Why a name change was so important -What you can expect from our new brand and website Check out our new website and let me know what you think! https://quotablemediaco.com/ Another Exciting Announcement!!! My team and I are so excited about the launch of our new online magazine called Quotable Magazine on our new website. It is similar to this podcast in that it is by and for female entrepreneurs with articles by women who share their expertise on all things business- to help you grow and thrive and stay inspired. Check it out!! http://quotablemediaco.com/magazine If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @femalemillennialentrepreneurs. You can find and connect with me @quotablemedia.co or https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Next Episode

Episode 58: Keren De Zwart on Easy, Proactive Legal Advice for Business Owners

For those of you small business owners who have no idea where to get started with a lawyer or any of the legal stuff for your biz, listen in as my guest today, Keren De Zwart, is filling us in on how it doesn’t have to be so scary or overwhelming. Should you have a sole proprietorship or an LLC? Does your business name need to be trademarked or copyrighted? What are some of the most important documents that you should have in place for your business? While all of these are specific to an individual, you will walk away with what you should do to find the answers to these questions so your business is properly set up, maintained, and protected. After working for 10 years in the corporate arena, Keren had a desire to fill the legal gap for entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing. With a decade of experience in corporate transactions, Keren has worked with every type of business: from side hustlers to raising millions of dollars and taking companies public. Today, she helps entrepreneurs get #legallylegit through her law firm, Not Your Father’s Lawyer. She resides in Orange County, California, with her husband and two children. In this episode, you will hear: -How Keren started her business by accident and how she planned to leave her corporate job -The difference between a traditional legal model and what she provides -Her tips for simple things you can do to take action and create protections Thanks so much for listening! Connect with Keren: Website: https://notyourfatherslawyer.com/ Instagram: https://www.instagram.com/notyourfatherslawyer/ Facebook: https://www.facebook.com/notyourfatherslawyer Also mentioned in this episode: https://www.uspto.gov/ If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @femalemillennialentrepreneurs. You can find and connect with me @quotablemedia.co or https://quotablemediaco.com/ For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.