Using Strategic Marketing to Launch Your Business w/ Small Business Growth Marketer Lex Roman

09/26/22 • 42 min

Are you ready to leave your corporate job to launch your own business? Maybe you're already in the process of making the transition, but you're feeling a little lost and unsure of what your next steps should be. There's no one right way to start your own business, but there are some key things you can do to set yourself up for success.
In this episode, I chat with Lex Roman, a marketing consultant and coach who helps entrepreneurs build and grow their businesses. She shares how she made the transition from her 9-to-5 job to launching her business, Super Easy Digital.
Lex gives practical advice for those who are thinking about making the switch to entrepreneurship, including tips on how to find your ideal clients, ways to stand out in your niche, and the importance of having a strong online presence. She also talks about the mindset shifts that are necessary for success as an entrepreneur, and how to manage your time and energy when you're wearing all the hats.
If you're thinking about leaving your full-time job to launch your own business, this episode is for you!
Join us as we discuss:
(1) How to take the leap and leave your full-time job to successfully pursue your business
(2) Why it’s important to focus your energy on one platform when you first start your business
(3) The importance of building a supportive network as an entrepreneur
(4) Understanding that trial and error is part of the entrepreneurial journey
(5) The difference between soft sells and hard sells and how you can use them to your advantage
(6) How to find your customers and be where they are so you can attract more leads with ease
(7) What tools and strategies Lex used to grow her business that you can implement in your own
(8) Lex’s biggest piece of advice for aspiring entrepreneurs
Resources
Connect with Lex
Website
Instagram
Freebie for listeners! Head to supereasydigital.com/quit and receive a special offer to get $100 off Lex Roman’s marketing plan that she uses to help her clients!
Sponsors
Kajabi
Need new leads into your business? Join Kajabi's FREE 5-day lead magnet challenge to learn how to design and market a lead magnet that your audience can't resist! Get 30 days of Kajabi for free, plus 5 live group coaching sessions and access to exclusive resources. Sign up by October 2nd at Lindsayhanson.com/leadmagnet and kickstart your business success today!
*Note: The above link is an affiliate link, which means I may receive a small commission if you click through and make a purchase (at no cost to you). I only promote products that I believe will change your life & business!
Selzy
Want to start email marketing but feeling overwhelmed? Check out Selzy. They have an easy to use interface and you can launch your first email marketing campaign in just 15 minutes. With 24/7 support, Selzy is a great choice for anyone ready to st

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Previous Episode

Using Email Marketing to Grow Your Business (without being salesy) w/ Ethical Email Copywriter & Strategist Yuval Ackerman

Do you need an email list? Are you overwhelmed with where to start & what to say to your subscribers? Is it even worth your time? Today's guest, Yuval Ackerman, an ethical email copywriter and strategist, is here to tell you that email marketing is not dead and is still one of the most effective ways to reach your customers.
Yuval shares how she got started in email marketing, why it's important for business owners to focus on building relationships with their subscribers, and how to create valuable content that will engage and inspire your audience. She also shares some of her favorite email marketing strategies and tips for creating successful email campaigns.
Whether you're a new business owner or a seasoned veteran, this episode is packed with email marketing tips and inspiration that you can start using today to grow your business.
Join us as we discuss:
(1) What is email marketing and why is it important for business owners
(2) The different types of email sequences you can create
(3) The ethics of email marketing and how to avoid being spammy
(4) How to write great email copy that will engage your audience
(5) Why it's okay if someone unsubscribes from your list
(6) Common myths about email marketing to ignore
(7) Why learning how to write is so important for marketing success
(8) Yuval’s advice for business owners who want to improve their email marketing game
Resources
Connect with Yuval
Website
Instagram
Join Yuval’s email list!

This Book Will Teach You How To Write Better
Note: The above link is an Amazon Associate link, which means I may receive a small commission if you click through and make a purchase (at no cost to you). I only promote products that I believe will change your life & business!
Sponsors
Extra Credit
This episode is sponsored by Credit.com. Need to get a handle on your credit? Extra Credit can help you build your credit history and improve your credit score by reporting things like your rent and utility payments. See where your credit really stands and sign up for extra credit today at credit.com/lindsayhanson. You can cancel anytime, and the first seven days are free!
Selzy
Want to start email marketing but feeling overwhelmed? Check out Selzy. They have an easy to use interface and you can launch your first email marketing campaign in just 15 minutes. With 24/7 support, Selzy is a great choice for anyone rea

Support the show

Next Episode

Using Video Marketing To Attract Your Ideal Clients w/ Chief Storyteller and Strategist Emmy Wu

Do you *cringe* at the thought of getting on video? In a world where content is king (or rather, queen), video content is a great way to share your story and promote your business. But where do you start?
In this episode, we're joined by guest Emmy Wu, a storyteller and strategist who's helped thousands of entrepreneurs build successful businesses and shine brightly online using the power of video. Emmy is here to share with us how we can use video in our business, no matter what stage we're at.
She covers everything from planning and strategy to creating and repurposing content, and offers some great advice for those who are new in business and uncomfortable on camera. If you're ready to draw in your ideal clients like a magnet, this episode is for you!
Join us as we discuss:
(1) Why video content is important for all business owners
(2) How to use video to stand out from your competition
(3) The importance of being yourself in your videos
(4) The best video strategies for marketing your business online
(5) How to repurpose your videos for maximum reach
(6) Tips for creating engaging & effective video content (and mistakes to avoid)
(7) The best platforms for sharing your videos
Resources
Connect with Emmy
Website
Instagram
Sponsors
Like Minded Collective
Joining a platform like Like Minded Collective can help you connect with potential collaborators, referral sources, and others who can help you grow your business. Right now, join for FREE and get access to all of the platform's features. Go to lindsayhanson.com/likemindedcollective and use code QUIT to sign up today.
Chase
If you're a small business owner, it's important to get a business credit card to help manage your expenses and keep your personal credit score separate from your business. The Chase Ink Business Cash card is a great option, with no annual fee, 0% APR for the first year, and 5% cash back on purchases. You can also earn a $750 bonus if you spend $7,500 in the first three months after opening your account. To compare business credit cards and find the right one for your business, visit lindsayhanson.com/chase today.