Showing Up as Your Authentic Self w/ Personal Brand Strategist Jen Campbell

08/29/22 • 46 min

When it comes to branding, most aspiring entrepreneurs think of colors or logos. But your personal brand is so much more than that. It's all about the mix of who you are, what you do, and how you do it. When you have the appropriate blend of these three elements, not only will it assist you in attracting your ideal clients and consumers; but you'll also be able to shine as your most genuine self.

And that's something that today's guest, Jen Campbell, a personal brand strategist, knows a thing or two about. Jen works with entrepreneurs to help them get clear on their values, message, and audience so they can show up as their authentic selves online. She shares her personal story of how she got over being “cringey”, what she wished she knew when she started her business, and how to avoid the comparison game on social media.

Jen also walks us through how she helps her clients get clear on their branding identity and offers some tips on how we can all show up more authentically online. If you're curious about personal branding and want to learn how to show up as your most true self, then this episode is for you!
Join us as we discuss:
(1) What personal branding is, and what is isn't
(2) How personal branding can help you attract your ideal customers
(3) The importance of authenticity in branding
(4) How Jen embraces being the cringey mom and shows up confidently online
(5) Why personal branding is necessary for online entrepreneurs
(6) The best ways to use social media to build your brand
(7) The 3 biggest personal branding mistakes entrepreneurs make
(8) Jen's biggest piece of advice for women wanting to make the leap into entrepreneurship!
Sponsors

Meet Cute Box
This episode is sponsored by Meet Cute Box. If you're looking for a fun way to connect even more with your partner, be sure to check out www.meetcutebox.com and use the code NEWBIE for $10 off your first box!
Credit
This episode is sponsored by Credit.com. Need a handle on your credit? Extra credit by Credit.com can help you build your credit history and improve your credit score by reporting things like your rent and utility payments. See where your credit really stands and sign up for extra credit today at credit.com/lindsayhanson. You can cancel anytime, and the first seven days are free!
Basecamp
This episode is sponsored by Basecamp. Basecamp is a project management and team communication app used by thousands of companies to help you stay organized, stay in touch, and get things done more efficiently. It's an all-in-one toolkit for remote work, with message boards to dos calendars, document sharing, group chats, and more. Go to basecamp.com/lindsay and sign up today for a free 30-day trial!
Resources
Connect with Jen
Website: https://jencampbell.com
Instagram: https://www.instagram.com/jencampbellteaches
*Freebies:

Support the show

For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
Need a coach or social media manager to help you launch & grow your online biz? Work with me!

Support the show

Previous Episode

Starting a Business During the Pandemic w/ Founders of Meet Cute Box Brenda & Tony Berardo

Looking for a fun and unique way to keep the spark alive with your significant other? What if there was a way to have new and exciting date ideas delivered right to your door? Well, there is – it’s called Meet Cute Box! It's a subscription service that sends date night ideas to you each month so you can skip the planning and just enjoy quality time with your partner.
In this episode, I chat with the founders of Meet Cute Box, Brenda & Tony Berardo, about their entrepreneurial journey, the inspiration behind their business, and what it takes to succeed as a couple working the business together. They also offer advice for other entrepreneurs, including tips on how you can open a business while working a corporate job, the power of networking, and how Meet Cute Box can help you and other entrepreneurs get more eyes on your business by partnering with them.
So if you're wondering how you can turn your entrepreneurial dreams into a reality, or if you're just looking for some fun and unique date night ideas, this episode is for you!
Join us as we discuss:
(1) The story behind Meet Cute Box and how it helps couples connect
(2) The importance of research, commitment, and innovation for entrepreneurs
(3) How Meet Cute Box shares small businesses with a wider audience
(4) Meet Cute Box’s different subscription plans and the type of products you can expect to receive
(5) Some of the challenges and rewards of running a business with your significant other
(6) How your business can collaborate with Meet Cute Box and help increase your revenue
(7) Using the power of social media and word-of-mouth marketing for your small business
(8) Brenda & Tony's advice for other entrepreneurs who are just starting out or who want to start a side hustle
Watch this week's episode here!

Sponsors

Meet Cute Box
This interview is part of a podcast sponsorship by Meet Cute Box. If you're looking for a fun way to connect even more with your partner, be sure to check out their website and use the code NEWBIE for $10 off your first box!
Basecamp
This episode is sponsored by Basecamp. Basecamp is a project management and team communication app used by thousands of companies to help you stay organized, stay in touch, and get things done more efficiently. It's an all-in-one toolkit for remote work, with message boards to dos calendars, document sharing, group chats, and more. Go to basecamp.com/lindsay and sign up today for a free 30-day trial!
Resources
Connect with Brenda and Tony
Website: https://www.meetcutebox.com/
Instagram: https://www.instagram.com/meetcutebox/
Kajabi
Kajabi is the all-in-one platform for those looking to build an online business. For a limited time, you can get three months for just $99. This deal includes access to templates and easy-to-use tools so you can create a professional website without any we

Support the show

Next Episode

Tax Tips for Entrepreneurs | How to Save Money in Your Business w/ CPA & Tax Strategist Wendy Barlin

Are you feeling overwhelmed by the tax and accounting side of running a business? If you’re not a CPA, taxes can be scary - but they don’t have to be! Let’s simplify some basic accounting & tax tips to look out for when you start your business.
In this episode, I interview Wendy Barlin, a CPA and Tax Strategist who helps entrepreneurs save money on their taxes and get their businesses organized. She shares how she got started in business, the biggest mistakes she sees entrepreneurs making with their taxes, and what she personally does to strategically reduce her taxes.
Wendy also walks you through the steps on what you should do if you get audited by the IRS and the resources you can use to stay compliant and organized throughout the year. So if you are ready to learn how to take advantage of deductions, save money on taxes, and set yourself up for financial success, this episode is for you!
Join us as we discuss:
(1) How the world of accounting is changing post covid
(2) Why entrepreneurs should care about their taxes and finances
(3) What tax deductions and write-offs are available for entrepreneurs
(4) How to accurately document expenses and track income
(5) Tax audits and how to prepare for them
(6) The biggest tax myths when it comes to entrepreneurship
(7) How your business structure affects your tax bill
(8) The best bookkeeping and accounting software for entrepreneurs
(9) Wendy's top resources she recommends to help you with your tax planning
(10) Wendy’s advice for anyone who wants to start their own business but is feeling intimidated by the financial side of things
Sponsors

Extra Credit
This episode is sponsored by Credit.com. Need to get a handle on your credit? Extra Credit can help you build your credit history and improve your credit score by reporting things like your rent and utility payments. See where your credit really stands and sign up for extra credit today at credit.com/lindsayhanson. You can cancel anytime, and the first seven days are free!
Basecamp
This episode is sponsored by Basecamp. Basecamp is a project management and team communication app used by thousands of companies to help you stay organized, stay in touch, and get things done more efficiently. It's an all-in-one toolkit for remote work, with message boards to dos calendars, document sharing, group chats, and more. Go to basecamp.com/lindsay and sign up today for a free 30-day trial!
Resources
Connect with Wendy
Website: http://wendybarlin.com
Instagram: https://www.instagram.com/wendybarlincpa
LinkedIn: https://www.linkedin.com/in/aboutprofitconsultant
Profit First: https://mikemichalowicz.com/profit-first
Want more tips to help you launch & grow your online business?