Building an Inclusive & Profitable Business that Makes an Impact w/ Founders of John’s Crazy Socks Mark and John Cronin
08/08/22 • 31 min
FACT: The unemployment rate for people with disabilities in the US is double the national average.
That's pretty sobering, isn't it?! But here's the thing: There are inspiring entrepreneurs out there who are changing the game for people with disabilities – and Mark Cronin and his son, John, are two of them.
Mark and John are the founders of John's Crazy Socks, an e-commerce company that sells fun and colorful socks while also employing people with differing abilities. In this episode, they share their story of how they started John's Crazy Socks, the challenges they've faced along the way, and the lessons they've learned about entrepreneurship, business, and life. They also talk about how you can be an ally and advocate for others with disabilities in your own community, spreading happiness, and living life to the fullest.
Inspirational and motivational, this episode is a must-listen for anyone who wants to learn more about entrepreneurship, business, and social change!
Join us as we discuss:
(1) The story of how John's Crazy Socks came to be, and the mission behind the company
(2) Why giving back should be an important part of every business
(3) The importance of following your dreams and not letting a disability define you
(4) Why diversity & inclusion isn’t just the right thing to do, but it’s also good business practice
(5) How to advocate for people with differing abilities
(6) The value of building personal relationships with your customers
(7) What you can do to become part of the John's Crazy Socks community and help spread happiness!
Resources
Connect with Mark and John
Website:https://johnscrazysocks.com/
Instagram: https://www.instagram.com/johnscrazysocks/
TED talks:
Differently Abled People Want to Help Us
Hiring Those w/ Differing Abilities Is Good Business
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
Need a coach or social media manager to help you launch & grow your online biz? Work with me!
FACT: The unemployment rate for people with disabilities in the US is double the national average.
That's pretty sobering, isn't it?! But here's the thing: There are inspiring entrepreneurs out there who are changing the game for people with disabilities – and Mark Cronin and his son, John, are two of them.
Mark and John are the founders of John's Crazy Socks, an e-commerce company that sells fun and colorful socks while also employing people with differing abilities. In this episode, they share their story of how they started John's Crazy Socks, the challenges they've faced along the way, and the lessons they've learned about entrepreneurship, business, and life. They also talk about how you can be an ally and advocate for others with disabilities in your own community, spreading happiness, and living life to the fullest.
Inspirational and motivational, this episode is a must-listen for anyone who wants to learn more about entrepreneurship, business, and social change!
Join us as we discuss:
(1) The story of how John's Crazy Socks came to be, and the mission behind the company
(2) Why giving back should be an important part of every business
(3) The importance of following your dreams and not letting a disability define you
(4) Why diversity & inclusion isn’t just the right thing to do, but it’s also good business practice
(5) How to advocate for people with differing abilities
(6) The value of building personal relationships with your customers
(7) What you can do to become part of the John's Crazy Socks community and help spread happiness!
Resources
Connect with Mark and John
Website:https://johnscrazysocks.com/
Instagram: https://www.instagram.com/johnscrazysocks/
TED talks:
Differently Abled People Want to Help Us
Hiring Those w/ Differing Abilities Is Good Business
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
Need a coach or social media manager to help you launch & grow your online biz? Work with me!
Previous Episode
Find Your Niche & Explode Your Business | The Power of Niche Marketing
Some tough love for those of you who are scared to niche down for fear that you'd be pushing away potential clients.
Also: Why niching is beneficial for influencers, podcasters, and those who want to get brand deals as part of your business.
Struggling to narrow down your niche? Book a Niche Clarity Intensive with Gabrielle Laura and unlock the power of niche marketing for your business 🔓
For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
Need a coach or social media manager to help you launch & grow your online biz? Work with me!
Next Episode
From Corporate Lawyer to Full-Time Entrepreneur | Strategic Web Design & Non-Salesy Copywriting w/ Jennifer Westbrook from JenWestWriting
Afraid you don’t have what it takes to be an entrepreneur? For Jennifer Westbrook, it took a few tries – and a lot of courage – before she finally went all in on her business. Now, as a Christian copywriter and web design strategist, she helps other women in business simplify their online presence so they can attract their ideal clients.
I had the pleasure of chatting with Jennifer about her journey from being a lawyer in corporate America to a successful entrepreneur, how she helps her clients simplify their online presence, and how she's been able to attract her ideal clients through consistent content marketing. She also shares tips on how you can write copy that sells and design a simple, strategic website that will have the right people knocking at your door.
So whether you're thinking about starting a business or are in the early stages of building your empire, this episode is for you!
Join us as we discuss:
(1) How to get clear on what your target market wants and needs from you
(2) Why you don't need a lot of money or experience to get started on your business
(3) Why you need to speak the language of your target market to connect with them
(4) The importance of taking action and course correcting as you go in entrepreneurship
(5) The biggest mistakes Jennifer sees people making with their websites & copywriting
(6) How to build a simple, strategic website that works
(7) What you should focus on as a new entrepreneur to get your business off the ground
(8) Copywriting tips for creating web pages that convert
(9) Jennifer's biggest piece of advice for women who want to make the leap into entrepreneurship
Sponsor
This episode is sponsored by Basecamp. Basecamp is a project management and team communication app used by thousands of companies to help you stay organized, stay in touch, and get things done more efficiently. It's an all-in-one toolkit for remote work, with message boards to dos calendars, document sharing, group chats, and more. Go to basecamp.com/lindsay and sign up today for a free 30-day trial!
Resources
Connect with Jennifer
Website: https://www.jenwestwriting.com/
Facebook: https://www.facebook.com/jenwestwriting
Freebies: https://www.jenwestwriting.com/freebies
Course: How to Build a Website in One Week on the Wix Platform
Kajabi
Kajabi is a great platform for those looking to build an online business. For a limited time, you can get three months for just $99. This deal includes access to templates and easy-to-use tools so you can create a professional website without any web design experience. Take advantage of this offer today and get your business up and running. Visit lindsayhanson.com/kajabi99 to learn more!*Note: The above link is an affiliate link, which means I may r
For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok
Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!
Need a coach or social media manager to help you launch & grow your online biz? Work with me!
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