Quilting on Video - our chat with Kris O'Neill
03/19/24 • 63 min
In this conversation, our hosts Tori and Andi chat with Kris O'Neill who shares her journey from being a hobby quilter to building a successful business on YouTube. She discusses the importance of joining a quilt guild and learning from other quilters. Kris explains how she started her YouTube channel and the strategies she used to grow her audience and monetize her content. She also talks about her collaborations with other quilting companies. Kris emphasizes the importance of understanding and engaging with her target audience, as well as staying true to her personal style and preferences. She also discusses her plans for expanding her online presence and reaching new markets.
Takeaways
- Joining a quilt guild can provide valuable support and learning opportunities for beginner quilters.
- YouTube analytics are essential for understanding and engaging with your audience.
- Collaborations with other quilting companies can help expand your reach and build partnerships within the quilting community.
- Staying true to your personal style and preferences is important for creating authentic content.
- Understanding and adapting to trends in the quilting industry can help you stay relevant and attract new viewers.
- Creating a persona for your target audience can help you connect with viewers on a deeper level.
- Managing your workload and considering outsourcing tasks can help you maintain a successful quilting business.
- The quilting community is supportive and inspiring. Building connections with fellow creators and engaging with the community can lead to meaningful relationships and opportunities.
Mentioned inside this episode
Notion: Sew Line Pencil, Easy Press Pen, Mini Vac (Affiliate link to Fat Quarter Shop)
Atomic Habits by James Clear
Mystery Quilts from Cotton Cuts
Learn more about Tori & Andi here.
Click here to sign up for their weekly newsletter to stay up-to-date on all things Quilting on the Side.
If you want more support with your quilting business, make sure to hit follow.
In this conversation, our hosts Tori and Andi chat with Kris O'Neill who shares her journey from being a hobby quilter to building a successful business on YouTube. She discusses the importance of joining a quilt guild and learning from other quilters. Kris explains how she started her YouTube channel and the strategies she used to grow her audience and monetize her content. She also talks about her collaborations with other quilting companies. Kris emphasizes the importance of understanding and engaging with her target audience, as well as staying true to her personal style and preferences. She also discusses her plans for expanding her online presence and reaching new markets.
Takeaways
- Joining a quilt guild can provide valuable support and learning opportunities for beginner quilters.
- YouTube analytics are essential for understanding and engaging with your audience.
- Collaborations with other quilting companies can help expand your reach and build partnerships within the quilting community.
- Staying true to your personal style and preferences is important for creating authentic content.
- Understanding and adapting to trends in the quilting industry can help you stay relevant and attract new viewers.
- Creating a persona for your target audience can help you connect with viewers on a deeper level.
- Managing your workload and considering outsourcing tasks can help you maintain a successful quilting business.
- The quilting community is supportive and inspiring. Building connections with fellow creators and engaging with the community can lead to meaningful relationships and opportunities.
Mentioned inside this episode
Notion: Sew Line Pencil, Easy Press Pen, Mini Vac (Affiliate link to Fat Quarter Shop)
Atomic Habits by James Clear
Mystery Quilts from Cotton Cuts
Learn more about Tori & Andi here.
Click here to sign up for their weekly newsletter to stay up-to-date on all things Quilting on the Side.
If you want more support with your quilting business, make sure to hit follow.
Previous Episode
Where to Sell Online
In this episode, Andi and Tori dive into e-commerce platforms, with a spotlight on Etsy and having your own site. They chat about kicking off their businesses on Etsy, what was great about it, and the not-so-great parts. They also touch on how crucial customer service is and the tricky bits that come with it. Then, they switch gears to talk about picking an e-commerce platform and what you should keep in mind. They wrap up by stressing the need to drive traffic to your site and give a shoutout to their upcoming quarterly planning session.
Takeaways
- Etsy can be a great starting point for selling online, but it has drawbacks such as high fees and limited control over your brand.
- Having your own website gives you more control and ownership over your business, but it requires more effort and investment.
- Customer service is crucial in e-commerce, and having standard responses and FAQs can help streamline the process.
- When choosing an e-commerce platform, consider factors like ease of use, cost, features, and the ability to host workshops or classes.
- Driving traffic to your website is essential for success, and platforms like Pinterest can be effective in generating sales.
- Joining the Quilting on the Side quarterly planning session can help you plan and strategize for your e-commerce business.
Learn more about Tori & Andi here.
Click here to sign up for their weekly newsletter to stay up-to-date on all things Quilting on the Side.
If you want more support with your quilting business, make sure to hit follow.
Next Episode
Teamwork! The Power of Collaborations
In this episode of Quilting on the Side, Andi and Tori discuss the power of collaborations in growing a quilting business. They explore different types of collaborations, such as summits, podcasts, Instagram collaborations, and blog hops. The hosts emphasize the importance of finding collaborators with similar goals and values. They also provide tips for starting a collaboration, including presenting value to the audience and reaching out with a clear purpose. The conversation highlights the need for effective communication and organization in collaborations, as well as setting realistic expectations. Plus they explore various ways to collaborate in the quilting industry.
Takeaways
- Collaborations are a great way to grow your audience and business quickly by borrowing audiences from established quilters.
- When starting a collaboration, present value to the audience and reach out with a clear purpose.
- Choose collaborators with similar goals and values to ensure alignment.
- Effective communication, organization, and setting realistic expectations are key to successful collaborations. When engaging in collaborations, it is important to actively participate and engage with others, rather than just passively participating.
- Clear communication and setting expectations are crucial in collaborations, especially when money is involved. It is recommended to have a contract in place to ensure everyone is on the same page.
Learn more about Tori & Andi here.
Click here to sign up for their weekly newsletter to stay up-to-date on all things Quilting on the Side.
If you want more support with your quilting business, make sure to hit follow.
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