Quilting on the Side

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In this conversation, our hosts Tori and Andi chat with Kris O'Neill who shares her journey from being a hobby quilter to building a successful business on YouTube. She discusses the importance of joining a quilt guild and learning from other quilters. Kris explains how she started her YouTube channel and the strategies she used to grow her audience and monetize her content. She also talks about her collaborations with other quilting companies. Kris emphasizes the importance of understanding and engaging with her target audience, as well as staying true to her personal style and preferences. She also discusses her plans for expanding her online presence and reaching new markets.

Takeaways

• Joining a quilt guild can provide valuable support and learning opportunities for beginner quilters.
• YouTube analytics are essential for understanding and engaging with your audience.
• Collaborations with other quilting companies can help expand your reach and build partnerships within the quilting community.
• Staying true to your personal style and preferences is important for creating authentic content.
• Understanding and adapting to trends in the quilting industry can help you stay relevant and attract new viewers.
• Creating a persona for your target audience can help you connect with viewers on a deeper level.
• Managing your workload and considering outsourcing tasks can help you maintain a successful quilting business.
• The quilting community is supportive and inspiring. Building connections with fellow creators and engaging with the community can lead to meaningful relationships and opportunities.

Mentioned inside this episode

Sew Yeah

Missouri Star Quilt Company

Fallon from Sew Be It Quilts

Charisma Horton

Notion: Sew Line Pencil, Easy Press Pen, Mini Vac (Affiliate link to Fat Quarter Shop)

Allison Glass

Atomic Habits by James Clear

Sherri McConnell

Mystery Quilts from Cotton Cuts

Learn more about Tori & Andi here.

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In this episode of Quilting on the Side, hosts Andi and Tori chat with Devan Robinson, a versatile entrepreneur and podcast editor. Devan shares her journey, transitioning from life coaching to marketing strategist, while highlighting the importance of empowering women and supporting their business growth. The discussion covers various topics, including aligning personal values with business goals, the range of services Devan provides, and her experience in organizing a women's summit. They also dive into the challenges of entrepreneurship, stressing the significance of self-worth and authenticity in business.

Throughout this lively conversation, Tori, Devan, and Andi explore the resilience needed in entrepreneurship, encouraging self-validation and seeing failures as opportunities for growth. They emphasize the value of making data-driven decisions over emotional reactions and how this approach can empower individuals in both creative and business pursuits. The discussion also touches on regenerative business practices, the importance of community, and the role of support in personal and professional development.

Things we talked about with Devan:

• Want to join Devan at Elevate? Join her waitlist to get the details.
• Grab a copy of her book "What's Your Worth? And I Don't Mean Money."
• Apply to work with her.
• Listen to her podcast: Two Besties with a Mic on Spotify & Apple Podcast

Episode Sponsor: A special thanks to our sponsor, EQ8! EQ8 is the go-to quilt design software that helps bring your creative ideas to life, offering easy-to-use tools for designing, planning, and visualizing your quilts. Check out EQ8 to take your quilting projects to the next level. Visit https://bit.ly/quiltingonthesideEQ8 to get access.

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Podcast Details:

Co-Hosts:

Tori McElwain @thequiltpatchbytori

Andi Stanfield @truebluequilts

Guest/Producer:

Devan Robinson @developingwithdevan

Keywords

women empowerment, entrepreneurship, overcoming challenges, personal development

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In this exciting episode of Quilting on the Side, hosts Andi and Tori bring the energy and excitement of QuiltCon 2025 straight to your earbuds! They hit the ground running with a series of rapid-fire interviews, catching up with quilters, designers, and industry insiders at the renowned quilting convention. From lighthearted questions to quick insights into the creative process, this episode is packed with fun, laughter, and inspiration from the heart of the quilting world.

Featured Guests:

• Jessica Steele @jessicasteeledesign
• Julie @jctquilting
• Amy Dement @amydement
• Katie Kasel @katikat21
• Trish Enloe @thetitltedthimble
• Laura Wipfler Cactus Crew Scrapbooking Retreats
• Dara Tomasson @dara_tomasson
• Kena Dorsey @kenaquilts
• Jess Finn @paperpiecesepp
• Karlee Porter @karleeporterdesign

Today's Episode is brought to you by: AccuQuilt

👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.

Want to Support the Podcast and Unlock Exclusive Perks?

Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! Click here to join.

Want More Quilting Content?
🔗 Support us on Patreon for exclusive perks
🔗 Grab Tori’s new book, Workshops Unleashed
📌 Sign up for our weekly newsletter
📌 Follow us on Instagram

Podcast Details:

Co-Hosts

• Tori McElwain @thequiltpatchbytori
• Andi Stanfield @truebluequilts

Producer:

• Devan Robinson @developingwithdevan

🔔 Subscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!

If you want more support with your quilting business, make sure to hit follow.

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In this episode of Quilting on the Side, hosts Andi and Tori chat with their guest Ashli Montgomery about her journey as a quilter and author. Ashli discusses her diverse interests, including her writing career and her non-profit business, Quilt to End Alzheimer's. She explains how she balances her various pursuits and the importance of time blocking. She also shares the inspiration behind starting Quilt to End ALZ and the different ways people can get involved. Plus Ashli discusses the benefits of being a published author and how it lends expertise and authority to her work. This conversation really gets you thinking about all the possibilities in your business.

Takeaways

• Being a published author lends expertise and authority to your work, attracting more followers and engagement.
• Building an audience is about creating relationships and community, allowing followers to feel connected and supported.
• Launching new products or projects can generate excitement and engagement, but it's important to find a balance and avoid constantly being in launch mode.
• The Longest Day campaign provides an opportunity for quilters to contribute to Alzheimer's disease awareness and fundraising.

Learn more about Tori & Andi here.

Click here to sign up for their weekly newsletter to stay up-to-date on all things Quilting on the Side.

If you want more support with your quilting business, make sure to hit follow.

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Darla Hall shares her journey in the quilting world, from learning to quilt as a child to starting her own long arm quilting business. She discusses the transition from quilting as a hobby to turning it into a business, and the various components of her quilt business, including teaching classes and creating online content. Darla also talks about the challenges and rewards of sharing her favorite hobby with her daughters. Throughout the conversation, she emphasizes the importance of building relationships with fellow quilters and finding inspiration in the quilting community.

Takeaways

• Building relationships with fellow quilters is essential for growing a quilting business.
• Sharing your passion and expertise with others through teaching can be rewarding and help expand your business.
• Technology, such as social media and online platforms, can be valuable tools for connecting with the quilting community and reaching a wider audience.
• Quilting can be a meaningful way to bond with family and friends, creating lasting memories and shared experiences.

Learn more about Tori & Andi here.

Click here to sign up for their weekly newsletter to stay up-to-date on all things Quilting on the Side.

If you want more support with your quilting business, make sure to hit follow.