056: How to focus your messaging on problems, not results, and sell more offers!
10/11/23 • 30 min
In this episode, I'm giving my insight into one of the biggest shifts coaches often need to make in their messaging to boost sales. One of the most common mistakes I see is prioritising results over problems when you're trying to sell more of your offers, but I also explain in depth why this might go against what you've possibly been taught before! So grab a pen and paper for this powerful marketing episode!
By the end, you'll have:
- Discovered why messaging that starts with client problems is vital for connecting with your community AND attracting new qualified leads.
- Understood how human nature drives the search for problem-solving solutions.
- Discovered how to maintain a balance between addressing problems and offering solutions in your social media posts.
- Have some quick, actionable steps to kickstart your content with core problems and implement today as part of your sales strategy.
Join me in this packed out episode to level up your revenue game!
CLICK THE LINK HERE if you'd love to find out more about my group coaching program, IMPACT, and let's jump on a quick, absolutely-zero-pressure call to learn if it could fill in the two missing skills you need to accelerate your business!
DM me on Instagram here: https://www.instagram.com/helenthacker/
In this episode, I'm giving my insight into one of the biggest shifts coaches often need to make in their messaging to boost sales. One of the most common mistakes I see is prioritising results over problems when you're trying to sell more of your offers, but I also explain in depth why this might go against what you've possibly been taught before! So grab a pen and paper for this powerful marketing episode!
By the end, you'll have:
- Discovered why messaging that starts with client problems is vital for connecting with your community AND attracting new qualified leads.
- Understood how human nature drives the search for problem-solving solutions.
- Discovered how to maintain a balance between addressing problems and offering solutions in your social media posts.
- Have some quick, actionable steps to kickstart your content with core problems and implement today as part of your sales strategy.
Join me in this packed out episode to level up your revenue game!
CLICK THE LINK HERE if you'd love to find out more about my group coaching program, IMPACT, and let's jump on a quick, absolutely-zero-pressure call to learn if it could fill in the two missing skills you need to accelerate your business!
DM me on Instagram here: https://www.instagram.com/helenthacker/
Previous Episode
055: Using personal style to boost your business and mindset - with GUEST EXPERT, Katie Allen, Founder of The Style Squad
As a female entrepreneur, your personal style is your armour. And what we wear for events, Zooms and day to day business says a lot!
In this FASCINATING episode I chat with Katie Allen, founder of The Style Squad about how your mindset can totally shift when you really use style as a tool to bring success to your business.
This conversation was s LOT of fun...we laughed a lot! But in this episode, you'll learn about the "deep fashion" tools Katie uses to help with your personal confidence, understanding of who you are and how what you wear amplifies your business brand.
You'll hear how she's an advocate for us all to dress authentically and how exactly you do this. And how trust with your future clients is built through your style choices.
Go check out her podcast, Styled For Life! And connect with Katie here on IG: https://www.instagram.com/katieallenstylist/
If you've love a quick but powerful free 15 minutes where I can help you clearly communicate the value of what you do; make sure your content is getting attention from a consistently increasing number of qualified leads and leading to sales; and generally answer any questions you have about messaging and sales, click here to apply for a free 15 minute call with me:
Next Episode
057: Having everything in your business while keeping it simple, with GUEST EXPERT Laura Sinclair, Marketing Coach and Social Media Agency Owner
In this episode, I interview Laura Sinclair, Social Media Agency Owner and Business Mentor to talk about the art of living a simple business life, while excelling as a multi 6-figure entrepreneur.
We cover so many invaluable tips:
- The importance of authenticity in your messaging and how it can enhance your brand's impact.
- How to outsource successfully while maintaining profitability.
- How to have it all without doing it all and how to achieve work-life harmony and avoid entrepreneurial burnout.
- Understand the value of self-care and being "selfish" in a positive way as a key to long-term success for entrepreneurial mums.
- We talk about the important role of having systems in place for your coaching business.
This is a must-listen if you feel like you're juggling about a thousand balls!
Connect with Laura at https://www.instagram.com/itslaurasinclair/
And at her podcast, This Mother Means Business!
If you'd love the step-by-step to create content THAT WILL DRIVE IDEAL LEADS INTO YOUR DM's, it's here: 3 Posts That Will Drive Qualified Leads to DM You Today
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