25. The Power of Partnerships with The Adventure Project's Becky Straw
04/04/23 • 50 min
The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea!
- People need more touchpoints -- email can do that!
- Why her best emails are the stripped-down emails without fancy graphics or any extras
- The power of partnerships with businesses to grow your brand
"The more commonality you bring out in your storytelling the more people are engaged and want to see you succeed."
About Becky Straw and The Adventure Project
Becky Straw is Co-Founder and CEO of The Adventure Project. Becky was inspired by a passion to revolutionize giving and create a movement that would marry good intentions with measurable impact.
The Adventure Project works to strategically invest in entrepreneurs that address the four biggest needs in developing countries – water, hunger, health and environment.
In ten years, they have engaged over 10,000 people to help create over 2,000 jobs in Haiti, India, Ghana, Kenya, Malawi, Tanzania, Togo, and Uganda. Together those entrepreneurs serve over 2 million people in their communities.
Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water after graduating from Columbia University with a Master’s in International Social Welfare.
Becky and her co-founder, Jody are the recipients of the 2015 Diane von Furstenberg People’s Voice Award for female founders making a difference and recent recipients of a $1M bitcoin donation from the Pineapple Fund.
Becky and her husband, Garland, have two children and live in South Orange, NJ.
Connect with The Adventure Project here: https://www.theadventureproject.org
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Live Nonprofit Workshop, 4/14 at 1PM EDT - CLICK HERE to save your seat:
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT MethodTM: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea!
- People need more touchpoints -- email can do that!
- Why her best emails are the stripped-down emails without fancy graphics or any extras
- The power of partnerships with businesses to grow your brand
"The more commonality you bring out in your storytelling the more people are engaged and want to see you succeed."
About Becky Straw and The Adventure Project
Becky Straw is Co-Founder and CEO of The Adventure Project. Becky was inspired by a passion to revolutionize giving and create a movement that would marry good intentions with measurable impact.
The Adventure Project works to strategically invest in entrepreneurs that address the four biggest needs in developing countries – water, hunger, health and environment.
In ten years, they have engaged over 10,000 people to help create over 2,000 jobs in Haiti, India, Ghana, Kenya, Malawi, Tanzania, Togo, and Uganda. Together those entrepreneurs serve over 2 million people in their communities.
Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water after graduating from Columbia University with a Master’s in International Social Welfare.
Becky and her co-founder, Jody are the recipients of the 2015 Diane von Furstenberg People’s Voice Award for female founders making a difference and recent recipients of a $1M bitcoin donation from the Pineapple Fund.
Becky and her husband, Garland, have two children and live in South Orange, NJ.
Connect with The Adventure Project here: https://www.theadventureproject.org
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Live Nonprofit Workshop, 4/14 at 1PM EDT - CLICK HERE to save your seat:
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT MethodTM: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Previous Episode
24. Combining Organic & Paid Marketing for Major Growth with Caroline Griffin
I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J!
We discuss:
- How organic and paid marketing work and flow together
- Biggest mistakes organizations make in their marketing strategy
- How social media and email marketing can work to drive donor and supporter growth online
- What kind of ads are most effective for small shops and how to interpret all that confusing data!
Plus, we share why every nonprofit should create a lead magnet to build their email list and our favorite examples to draw from.
Click here for details about Caroline's Digital Assessment (and to get my Email Subject Line bonus!)
Follow Caroline on Linkedin here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Live Nonprofit Workshop, 4/14 at 1PM EDT - CLICK HERE to save your seat:
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT MethodTM: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
Next Episode
26. Avoiding Lead Gen? Find Out How to Prospect Without Feeling Icky!
If you want to experience massive growth, but you're avoiding lead generation, you're going to be treading water.
In this episode, I share why so many people avoid lead generation/prospecting, the icky feelings that come along with it, and how to reimagine the outreach process.
I'll cover the different ways to generate leads, how I built my first business with zero prospects, and how to build the lead-gen muscle in a way that didn't feel terrible!
>>> Join Outreach Genius (starts 4/18/23) here <<<
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses]
- The SPRINT MethodTM: Your shortcut to 10K fundraisers [details here]
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links
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