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Pull The Thread

Pull The Thread

Krystal Douglas

The podcast teaches you everything you need to know to be profitable at craft-based work, and dive deep on sewing as a career choice. Join your host, Krystal Douglas - a celebrity tailor, creative entrepreneur and wild mustang tamer. Krystal took a Brother home sewing machine and a $30 craigslist desk and built a sewing business that supports a life she loves... while generating hundreds of thousands of dollars in revenue each year. It definitely didn’t come easy, but this podcast is meant to help others shorten their learning curve. She shares what she's learned about entrepreneurship and business building as it applies to fashion & craft-based work, and opens up about what she wishes she knew when she first started. Go behind the scenes on every tool, trick, and business process Krystal has learned from costuming celebrities, manufacturing clothing, and selling products... so that you can stop questioning your skills, and start profiting from your work.

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Top 10 Pull The Thread Episodes

Goodpods has curated a list of the 10 best Pull The Thread episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Pull The Thread for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Pull The Thread episode by adding your comments to the episode page.

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In July of 2020 I was interviewed by a dear friend, Koos Klooster on his podcast, Confused Confucius. This episode is an exciting one for me because most entrepreneurs never pull back the curtain on the psychology behind their businesses, and the emotions behind managing the methodologies. We cover:
| How Krystal Got Into Sewing
| Her Career Coming Out of College & Changing Her Career Path
| More On The Transitioning Period
| The Mindset of Charging for Your Work
| Spontaneous & Calculated Pivotal Moments On Money Mindset
| Balancing Logic & Emotion In Creative Work
| The Value & Pricing of Creativity
| How Money Affects Doing What You Love
| Setting Boundaries For The Projects You Take
| Time Allocation - Creative, Production & Business
| Krystal's #1 Tip When Starting Out As A Creative Business
| Working "For Love" or "From Love" Process vs. Outcome Focus
| Learning To Love All Parts of The Process
| Lessons From Scaling The Business
| Feedback & Communication
| Perspective On Leadership - Commanding v.s Serving
| Three Key Components of Motivation
| Delegating Creativity & Micro-Managing
| Moving Forward Regardless of Your Pace
| Mental Fatigue & The Power of Recovery
| Krystal's Favorite Mental Tools
Check out Koos's podcast Confused Confucius on Podcast Guru, or wherever you like to listen to podcasts!

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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Pull The Thread - How Owning A Sewing Business Changed My Life
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02/27/25 • 34 min

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5% of employees in the US are millionaires.. and 88% of millionaires are business owners. Success leaves clues, wouldn't you say?

This summer, my primary business, Music City Sewing, will turn eight. Eight years of running a small service-based sewing business that on the surface looks super shiny & glittery, peppered with Getty images and exciting opportunities, but when it comes down to it, it’s a blue collar business. It’s alterations, it’s softgoods and merch... it’s just your typical business on Main Street.

But it's changed my life, in a way that I could only pray more people get to experience if they have an idea that's bursting at the seams.

Interested in reading up about the Six-Figure Sewing Pattern? Head to sixfiguresewing.com.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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The color chartreuse has a bit of a boozy background. It was named after a French liqueur called “chartreuse” which has a greenish-yellow hue.

The liqueur was first produced in 1605 by the Carthusian monks of France.

François Hannibal d’Estrées discovered a secret recipe that allegedly helped its consumers ‘live a long life.’ He brought the recipe to Monks near Paris, who ultimately sent it down to La Grande Chartreuse abbey. The recipe was eventually tested in 1737, and about 60 years later, was tweaked to create Green Chartreuse.

This new and improved Chartreuse boasted a more mild flavor profile and is the recipe still used today. 75 years later, Frère Bruno Jacquet crafted another tweaked version of the recipe, which became the Yellow Chartreuse that we know and love today.

It takes 130 botanicals macerating for eight hours in copper to create Green Chartreuse. The final product’s ABV? 55% - and it’s flavor lands herbal/slightly medicinal on the palate. On the contrary, Yellow Chartreuse is a bit lower in alcohol (40% ABV) and leans sweeter on the flavor profile.

Green Chartreuse gets its color from chlorophyll, whereas Yellow Chartreuse gets its pigment from saffron. Both colors are naturally occurring, but the steps to this beverages outcome are nothing short of extraordinary.

Having your own clothing manufactured is a lot like brewing, the perfect chartreuse liqueur. In my years of running both a fashion design incubator and small batch manufacturer, I’ve come to find three common themes among the issues new fashion designers experience. This episode reaches deep into those issues and provides two different examples of each three.Three mistakes new fashion designers often make during manufacturing:

  • Manufacturing too many colorways, or contrast stitching details.
  • Manufacturing too many designs at a time, or too much product in general
  • Signing a manufacturing contract before the design is sale-ready (stitching, fit, supplies)

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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Have you wondered why you can’t seem to break a pay ceiling in your own business?
The things that we did to get us to our current level in business will not get us to the next level. For that, we need to expand and learn next level capabilities. I share with you a tool I use in my business to see what’s truly moving the needle, and what’s just taking up space.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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We don't rise to our goals, we fall to our systems.
Last year, I was gone over HALF of the year, but solely because our business processes are practically muscle memory at this point, our business still continued to grow.
I go behind the scenes in housekeeping for my business at the top of the year, to teach you exactly what steps you should take if you own a handmade business and want a peaceful, organized start to your year, as well as a framework for structuring your craft work!

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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Chess is the smartest game ever invented. With 64 squares and 32 pieces, there's 10,120 unique games that could possibly be played... which is more than the number of atoms in the known universe (1081).

What if you could market your business as if it were just one unique game of chess?

If you run a business or have a side hustle, then you probably feel overwhelmed at the simple thought of just how many different things you need to get done in order for customers to discover your brand and buy from you. But what if it were actually way simpler than ‘post and pray’?
Think of your marketing strategy like a chessboard - Every piece on the board is a different element of your marketing strategy, but all of the pieces come together to protect the king (you). To play a good game, you need to use as many pieces as possible, and each piece on the board has a different value.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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If you’re an Astronaut, the process of getting dressed for work is labor intensive. You might have known the spacesuits Buzz Aldrin, Michael Collins, and Neil Armstrong were expensive... but I bet you didn’t know the seamstresses who made them came from Playtex.

The success of those suits were a matter of life and death. I’d imagine the phrase ‘good enough’ was not one that was said that day about their uniform.

What if I told you, that the spacesuits these astronauts wore only passed half of their field tests?

How do you know if your handmade work is good enough to sell? In this episode, we dig into the limiting beliefs we all have around the worth of our craft. I teach you how to let the market decide, and why.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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Pull The Thread - 9 Tools Making Me A Better CEO
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09/25/23 • 38 min

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These nine (mostly free) tools have changed the game for me in terms of automating and delegating tasks. My goal as a business owner is to not waste any human brainpower whatsoever dong things computers can do more efficiently, and in return, keeping our valuable hands busy doing work that matters for people who care.
My top 9 tools for a more productive, profitable handmade business:

  1. Lucky Orange
  2. ChatGPT
  3. Trello
  4. Answer the public
  5. Hemingway app
  6. Artful agenda
  7. Flodesk
  8. Slack
  9. Sheets

As promised, get 50% off your first year of Flodesk using this code: https://flodesk.com/c/XNKSAJ
Head to KrystalDouglas.come to hop on the mailing list!

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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Pull The Thread - If there were one secret, it would be this.
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08/07/23 • 25 min

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Derek Thompson says that to sell something familiar, you have to make it surprising. To sell something surprising, you have to make it familiar. "It is in this interplay between familiarity and surprise where the strongest appeal lives.

And isn’t that just it? Customers are either torn between their curiosity of new things, and also, a fear of anything too new.
Hop into this episode to learn how to walk the line between familiarity and surprise, and to hear a really cool story about how a Russian Jewish immigrant named Rose Blumkin went from buying used clothes for 10 cents to selling her company for $60 million.
pullthethreadpodcast.com

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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Do you ever feel like people are lapping you? Like everyone else is moving forward, and your current status is... well... stationary?

Episode 27 of Pull the Thread podcast is for the perpetual planner who just can't seem to pull the trigger on launching or is stuck without any growth. Because you only ever really have two choices - you can evolve or remain. Are you willing to do what it takes?

Krystal guides listeners through a series of practical questions to get unstuck a move forward - what's it gonna be?
Questions to answer for your business to move forward:
1. What do customers want?
2. Can I get them what they want?
3. How do I deliver it to them?
4. Where can we find pockets of target customers who are frustrated with our competition?
5. Where is the competition weak or deficient in delivering the outcomes, solutions, and the value the market demands?
6. What should we be doing to communicate to potential customers that a
we are the aspirin for their pain?
7. What are the three primary problems (pains) my target market has?
8. Where have I substituted my judgement for what I want to deliver, for what the customers actually want to receive?
9. How could I check in with our customers to find out what new pains they’re experiencing or gains they want to achieve?

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

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FAQ

How many episodes does Pull The Thread have?

Pull The Thread currently has 35 episodes available.

What topics does Pull The Thread cover?

The podcast is about Leisure, Hobbies, Etsy, Podcasts and Crafts.

What is the most popular episode on Pull The Thread?

The episode title 'You only ever have two choices. Are you willing to do what it takes?' is the most popular.

What is the average episode length on Pull The Thread?

The average episode length on Pull The Thread is 33 minutes.

How often are episodes of Pull The Thread released?

Episodes of Pull The Thread are typically released every 15 days, 8 hours.

When was the first episode of Pull The Thread?

The first episode of Pull The Thread was released on Feb 17, 2021.

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